Warning! Will dramatically improve conversion!
June 19, 2017
Warning! Will dramatically improve conversion!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Dynamic Yield
We use Dynamic Yield for MVT, A/B and Personalisation testing across all pages of our B2C website. Before Dynamic Yield any testing or site development would be handled by our internal developers. We have been able to reduce IT involvement to almost zero using the built in functionality of Dynamic Yield.
- The out of the box features are impressive and quick to implement. Overlays, messaging and content changes can be made instantly enabling tests to be carried out quickly.
- Creation of custom actions enables us to bridge the gap between our online and offline tests by injecting code changes directly onto the page.
- The test segmenting features are very robust, actions can be triggered by device, ip, cookie, audience type and at specific times of day allowing us to test whatever we want, when we want.
- We're not using all the features of the tool, there's so much to choose from it's sometimes overwhelming. The support team however are superb and have always been able to help.
- More integration with GA would be useful.
- Some of the features do require some technical knowledge to implement, again support are always on hand to help.
- We have been able to accurately measure the full end-to-end impact Dynamic Yield has had on our KPIs.
- We used Dynamic Yield to generate 5000 landing pages using a custom action that significantly improved our localised campaign conversion.
- There has been no negative impact of implementing Dynamic Yield into the business.
I have used Optimizely in the past but the out of the box features Dynamic Yield offers really is a cut above.
The use of custom actions have been invaluable in enabling us to really bridge the gap between our online and offline worlds. I haven't come across any other tool that can do this.
Top notch support team and employees, Shai and Meira in particular have been superb in helping us realise Dynamic Yields full testing potential.
The use of custom actions have been invaluable in enabling us to really bridge the gap between our online and offline worlds. I haven't come across any other tool that can do this.
Top notch support team and employees, Shai and Meira in particular have been superb in helping us realise Dynamic Yields full testing potential.