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Great way to track all website user behaviors!
October 16, 2019

Great way to track all website user behaviors!

Dan Hanna | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Currently, we use Google Analytics to monitor all of the traffic that visits our website. We are able to view all of the sources that send traffic our way. Also, it is helpful to learn about the users who come across our website. The breakdown that Google Analytics gives us is by far superior to anything else we have used that is on the market.
  • The software tracks exactly where every user is sent from whether it is a Google search or social media.
  • The data that Google Analytics gathers from each user is detrimental to the success of our business. It offers unique incite from each user in regard to demographics.
  • It makes it super simple to find out what demographic we need to spend our resources on retargeting.
  • There was a bit of a learning curve to implement the software on our website.
  • Some of the reporting functions can be difficult for a novice employee.
  • There can be a small lag when trying to run larger reports.
  • The software has enabled us to target the correct user that spends money on services we sell.
  • For virtually no cost to start, we are able to increase sales by targeting the right user.
  • By knowing what our best traffic sources are, we are able to know where to best spend our marketing dollars.
I have used a few different platforms to track the behaviors of the users from my website. I used Monster Insights for the longest period before making the change to Google Analytics. Overall, I was pretty satisfied with them, however, I decided to give Google Analytics a try. It is a far superior product that has helped us increase our overall profit.
This rating is based mostly on the support tutorials that are available to help with reporting and use of the software. I have only had to contact their customer support department one time in the past, and I was extremely satisfied with the experience. I am satisfied overall with their support service.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

We use Google Analytics every day to track everything about our website users. From what source each person comes from, to all of the demographics about each user. We then take it a step further to see what "user" is buying our product and then replicate that customer in targeting new business.