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Great tool for start-ups!
May 16, 2021

Great tool for start-ups!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics to measure and track marketing performance and determine where the traffic is coming from. Google Analytics has been crucial for various departments in the organization such as marketing, PR, and data analytics. It addresses our problem of figuring out if our ad campaigns and email campaigns are having the desired effect. We are also able to determine which platforms and demographics of customers we should target.
  • Allows you to get a great overview of your website performance.
  • Ability to set up customized tracking and dashboards.
  • Easy to use.
  • Add more features for data analytics.
  • Better customer support.
  • Reporting
  • Data Collection
  • Data Visualization
  • Helped collect data.
  • Helped measure performance.
  • Helped determined customer segments.
Google Analytics has its advantages over its competitors. It is well suited to smaller companies.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

Google Analytics would be perfect for smaller companies or start-ups that don't necessarily have the resources to use other more expensive tools. It is helpful to keep track of how your website is doing and could use the data to include in pitch decks.