Item: Groove by Clari
Rating: 10
Author: Isaac Torres

Overall Satisfaction with Groove

Use Cases and Deployment Scope

I use groove to message prospects and current clients alike to ensure that they are aware of new solutions we are launching and new initiatives that we feel could be a great fit for their organization.

Pros and Cons

Pros

Analytics
Queuing scheduled campaigns and emails
Pulling in reporting from Salesforce for targeting

Cons

Easier navigation for pulling in reporting from SFDC
More detailed analytics
More visibility into read messages

Most Important Features

Campaign templates
Integration with SFDC
Analytics

Return on Investment

I have been able to message many more prospects, at scale vs direct email to build awareness
I have cut hours of time out for prospecting vs direct emailing thanks to Groove
I have fantastic analytics on click through and open rates vs anything prior to see how effective my campaign is

Usability

Groove is incredibly simple to use. Intuitive and easy to look at, the UX and UI design is great. With easy functionality and clear navigation, Groove makes prospecting and scale messaging with campaigns simple that nearly anyone can use it and expect results.

Key Insights

Do you think Groove by Clari delivers good value for the price?

Not sure

Are you happy with Groove by Clari's feature set?

Yes

Did Groove by Clari live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Groove by Clari go as expected?

I wasn't involved with the implementation phase

Would you buy Groove by Clari again?

Yes

Other Software Used

Salesforce Essentials, LinkedIn Sales Navigator, ZoomInfo SalesOS

Likelihood to Recommend

Groove has allowed me to prospect at scale in my region, ensuring that I can target the right contacts and get feedback on how effective my efforts are. With easy integration with SFDC I can populate curated lists and templates for my prospecting and communication strategies and track how we are performing with insight into open metrics, click rates, and more.

Comments

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