Hootsuite is DA BOMB!
June 07, 2022
Hootsuite is DA BOMB!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Enterprise
Overall Satisfaction with Hootsuite
We had a strong need to bring together all our social media platforms for posts/campaigns scheduling and automation, which we were entirely doing manually on every individual platform... the pain I started my research and Hootsuite really seemed to be the fit for us, not only on the aggregation of platforms and scheduling but also on the analytics and social listening aspects! We also need to provide effective analyses of the performance of some communications of marketing campaigns that we pushed in a certain time frame, and Hootsuite provides an extensive number of possible analytics formats and angles which are invaluable for us. We also need to stay on top of the latest trends and words spreading around that tie into our industry, competitors, or even us, so we needed a powerful social listening platform that could give us the proper insights, and once again, Hootsuite delivered with its great Insights solution. And yet, we've only scratched the surface as there are more potential tools that Hootsuite can provide in the future that will be invaluable for us - e.g. CRM integration, employee fidelity programs, etc. Oh! And they're ALWAYS ready to help! #supercustomerservice
- Bring together all our social media platforms in one place for efficient scheduling of posts.
- Allow multiple members of a team to be in the program and schedule posts together - go teamwork - while leaving room for a review process, which greatly helps other members with learning the ropes and the tone of some of the messaging on different campaigns.
- Analytics possibilities are simply off the charts; I'm finding new ways to present data every time I dig a little deeper.
- It's complete integration with the different social media platforms it works with - e.g. can't tag individuals on LinkedIn, no tagging list on Instagram, etc.
- Allowing the analytics of paid media content without needing to include the paid media bundle in Hootsuite (make it a possible separate bundle just for analytics).
- That's it! Everything else is pretty rock solid!
- Time management has greatly improved, which was the main reason to switch to Hootsuite in the first place.
- Analytics has also become more accurate and more easily understandable for upper management with the graphs available.
- Campaign management has greatly improved as well through the bundling of posts in campaigns (easier performance analysis features) and also combined with the social listening capabilities of Hootsuite to help understand the direction/tone of the messaging relative to the current sentiment, and therefore allow more active flexibility on messaging!
I only evaluated these products during our purchasing process, and therefore do not have hands-on experience with the products. Hootsuite is more powerful, comprehensive, and complete than Oktopost, as the add-on tools (depending on the bundles chosen) are easily integrated into the main platform, while Oktopost seemed a little more cluttered in that perspective, making it less and less intuitive to use as more add-ons were included. On the other end of the spectrum of power, Sprinklr seemed way too overpowered for our needs with its complete in-house CRM and customer service integration spanning multiple departments fully integrated with one another - they even integrated phone calls as a seamless tool of customer service feature in their platforms. BUT THEY WERE SUPER EXPENSIVE! Hootsuite had all the features we needed - and potentially more for the future - at the price, we were looking for, and it has been a lifesaver ever since we chose to go with it!
Do you think Hootsuite delivers good value for the price?
Yes
Are you happy with Hootsuite's feature set?
Yes
Did Hootsuite live up to sales and marketing promises?
Yes
Did implementation of Hootsuite go as expected?
Yes
Would you buy Hootsuite again?
Yes