Item: Hootsuite
Rating: 8
Author: Randolph Ramirez

Use Cases and Deployment Scope

We are currently using Hootsuite Pro to control and monitor all of our social networking interaction. This includes Twitter, Pinterest, Facebook, Instagram and Linkedin. We also use it to unify activity across several accounts on the same network, such as Twitter. It allows us to schedule our social media information to support and bolster our printed and digital advertising as well as our email campaigns. It also allows us control over social media interactions at live events such as trade shows and showroom events.

Pros and Cons

Excellent scheduling across multiple social media platforms simultaneously.
Great viewing of Twitter lists and custom search feeds.
Great extension support with Hootlet on Chrome.
Allows following of hashtags for twitterchats and following trends.

Poor handling of followers and no follower support for Instagram or Facebook.
No viewing of main feed for Facebook.

Users and Roles

2 - One user is in charge of digital marketing and the other is the marketing coordinator.

Return on Investment

Has lead to a drastic increase in social media interaction
Reduced time to organize and execute campaigns
Increased brand awareness in the market

Alternatives Considered

TweetDeck and Sprout Social

Hootsuite is deeper and more robust than most other platforms. It also has great support and a huge library of apps to increase the scope of usability.

Other Software Used

Teamwork Projects, Slack, Evernote

Likelihood to Recommend

Hootsuite does an excellent job of scheduling and publishing content. It shines at content but does poorly when it comes to audience curation. There is no way to sort followers or determine influencers vs. non influencers. It leads to a lot of manual work on that end. Luckily the content generation is done well enough that it becomes an acceptable trade off.

Hootsuite gives the most bang for buck in the social sphere

Software Version

Overall Satisfaction with Hootsuite Pro