Item: HubSpot CRM
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

HubSpot is used for sales & marketing activities in respective departments. HubSpot is helping our teams to provide easy to use marketing and sales tools and help provide better customer service. We are using it for event follows by marketing team and for customer communications by sales team. One tool helps our teams to work seamlessly together.

Pros and Cons

User interface
Sequences
Email remainder
Follow up feature

Tabs could be customized easier
Activity tab
Sending mass emails

Return on Investment

Too early to say

Usability

Web-based user interface is quite easy to use and navigate. Integration to Outlook is not the smoothest, this maybe due Outlook. Signing in required too often. Compared to other solutions, HubSpot is easy to navigate and take in to use. Marketing side is one of the better ones used in the near future.

Team Alignment Benefits

One unified tool and solution helps the communication and interaction with sales and marketing teams. HubSpot provided ease of use tool, when everyone is the same page regarding the communication towards customers. Knowing when and what has been communicated to customers removes the double work and eliminates same messages to customers.

Alternatives Considered

Node.io by SugarCRM and Pipedrive

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

LinkedIn Sales Navigator, Leadfeeder, Google Tasks

Likelihood to Recommend

Seems marketing focused and needs improvements for sales side. Sequences and templates work nicely and help connecting. Meeting planning and links for different meetings makes scheduling meetings faster, no need for sending emails back and forth to schedule meeting.

Individual chat would be a nice addition to connect with customers directly.

HubSpot review

Overall Satisfaction with HubSpot CRM