Item: HubSpot CRM
Rating: 8
Author: Alexa Russell

Use Cases and Deployment Scope

Hubspot helps us create eye-catching emails, post on our social platforms, organize our contacts, and collect leads through our website. We also use the chatbot tool and workflows to bring in leads from our website. Hubspot ultimately helps us contact our customers and reach people we normally wouldn't be able to.

Pros and Cons

Contact management.
Emails
Social posting.

Changing features hard to understand.
Chatbot easier to build.
Suggested marketing tactics.

Return on Investment

Hard to connect ROI to our marketing efforts.

Usability

Hubspot is the only CRM I have used. I would say that the main functions are very easy to use. Once you go more in-depth into reporting, workflow, chatbots, etc., it can get a bit more tricky. But, it is expected that anything worth using will be a bit complicated.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

Semrush, WordPress, Google Drive

Likelihood to Recommend

Hubspot is great for creating curated lists based on either manual edits or workflows. Hubspot is also excellent for emailing to those lists. It is easy for anyone to design an email with or without design experience. It's also easy to post to social platforms through the platform. The chatbot is a bit hard to understand and difficult to build out.

HubSpot makes marketing easier!

Overall Satisfaction with HubSpot CRM