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Marketing Agency Uses HubSpot Sales
March 08, 2017

Marketing Agency Uses HubSpot Sales

Luke Miller | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot Sales

When I was using Hubspot Sales it was being used by the entire sales department, which consisted of only me. I was attracted to it for some specific functionality, but what it helped me to do was organized personalized outbound sales at scale. In sales, it's hard to keep everything organized for outbound outreach. You need to send so many emails and do so many phone calls in a certain order. Hubspot helped automate the parts that can be automated.
  • Automated followup emails. It allows you to write your best emails one time, and to select an appropriate cadence so if a prospect didn't reply to an email, it would automatically engage them.
  • The CRM is flexible and simple. It allows you to organize all sales effort in one database.
  • There is functionality that allows someone to set up a meeting without doing a lot of back and forth emails. That's helpful and I think prospects are grateful to remove that friction.
  • I haven't had the best experiences with the sales team. It seems like I navigate to the Hubspot homepage, and I have a sales rep calling me 2 minutes later.
  • I haven't had the best experiences either with their support team. I had an email just recently from a support rep that told me he wasn't actually supposed to give me support. That was weird.
  • There are some prospecting and CRM software that's coming out that helps find email addresses for cold emailing. That could be a helpful addition to Hubspot's platform.
  • Hubspot sales had no effect on ROI, but that didn't have much to do with the platform.
  • The platform significantly increased efficiency. I went from sending 10-20 cold emails a day to upwards of 80 a day.
LeadFuze offers most of the same functionality as Hubspot Sales, but LeadFuze provides an email finding feature, that Hubspot does not provide. Hubspot's app is a little less buggy, but that's probably just a matter of time until LeadFuze gets that stuff ironed out.

I haven't tried many other sales platforms.
It worked well for me at a small company and as a single sales user. I'd imagine if you were on a 50 person sales team something like Salesforce might be more appropriate. Because of the price, I also don't think it would work well for a smaller company than the one I was at. I got by for about 12 months using just the CRM and the functionality it provided. The sales platform only became appealing when we were really trying to grow aggressively, and I wanted to scale my sale efforts.