Item: Litmus
Rating: 10
Author: Verified User

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

As an email developer, I use Litmus constantly. It is a vital and essential tool for launching an email campaign because it helps us ensure that every email renders correctly on every device, browser, etc by snapshotting that load state. Then if there are any errors, it informs our team to go back and make edits to fix that and rerun the Litmus until it's clear. It also has other features that provide us with data and analytics which is very helpful.

Pros and Cons

Pros

Device Rendering
Litmus Tracking for Data Analytics
Ability to Send Email Directly to Litmus

Cons

Braze Integration to Send Directly
Dark Mode Support
More QA tools

Return on Investment

Huge reduction in errors
Time saved

Litmus Integrations

Braze

Braze and Litmus do not have integration so you have to send it to Litmus from Braze and pop into Litmus to check. This is something that could be worked on so that users don't have to switch between the two platforms and could have everything in one spot.

Marketing Strategy

We use Litmus tracking regularly on new tests and big campaign initiatives to shape our decisions for future sends due to the data and analytics we receive from Litmus reporting and tracking. It's the insight we would otherwise not have access to but do now by plopping the litmus tracking code into our emails.

Collaboration with Litmus

We have not used the Litmus Proof feature so I cannot speak to it.

Alternatives Considered

Email on Acid

Ultimately I chose Litmus because I was more familiar with it and consider it the leading tool in the space. Email on Acid was good as well but felt the quality of the tool was just barely not as good as Litmus. It was definitely a close decision but ultimately Litmus won.

Key Insights

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Other Software Used

Braze, Microsoft Visual Studio Code, Slack

Likelihood to Recommend

Litmus is my #1 go-to for a tool that helps QA rendering. I'd consider it less comprehensive in regards to full QA of email since it doesn't every situation we need in our specific case, but it's regardless, at the top of the list of QA steps. I also like its extra offering in the data analytics category.

Litmus Feature Ratings

Comments

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Becca Gage
(Vendor Representative) commented 2 years ago
Hi, Thank you so much for your 10/10 review! We're so thrilled that we can help you save time with your email program! --Becca Gage, Customer Marketing at Litmus

#1 Rendering Tool in the Email Space