The go-to for email marketing
March 17, 2021
The go-to for email marketing
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
We use Mailchimp to manage all of our emails sends across multiple channels. Mailchimp has helped us organize our emails and saved us a ton of time. We have several teams using Mailchimp and [it] is used for internal and external communication. We mainly use if for mass communication and abandon cart emails.
- Has more integrations than any other email platform.
- Easy to set up and get started.
- Very reliable.
- Some of the automation tools could be more robust.
- The cost is pretty high compared to other alternatives.
- Mailchimp has saved us a lot of time due to how easy it is to use.
- Great templates to help us with our branding.
Mailchimp focuses on email and they do a good job overall compared to the competition. The platform is easy to use and makes sending emails a breeze. If you need something more robust then I would recommend Marketo as you can do anything you can imagine. However, you will need a team to run it. Mailchimp can be run by one individual.
I don't think Mailchimp is a good solution as an all-in-one unless you have a small business. We use Mailchimp combined with Marketo and Salesforce. Marketo is used for complicated email automation and our database and Mailchimp is used for one-off sends. But if I had to choose one all-in-one solution it would be Mailchimp.
We mainly use Mailchimp for one-off sends through various channels in our organization. We have learned that Mailchimp is by far the easiest program to use compared to other email tools. They have a simple email builder that allows you to train people in your organization outside of email to create and send emails easily.