Item: Mailchimp
Rating: 9
Author: Samantha Huskey

Use Cases and Deployment Scope

We use Mailchimp to run our organization's email marketing campaigns exclusively for all of our clients. It's been a great resource to make each email meet the marketing needs of our clients and the deals and information that they are trying to portray to their customers and grow their networks.

Pros and Cons

The best contact management platform.
The customizable triggers to send emails.
Intuitive user interface.

Could have more advanced automation features.
Emails aren't as targeted due to a lack in tagging.
Could use more pre-structured templates.

Return on Investment

I appreciate the email recommendations that Mail chimp offers.
The ability to keep lists and edit them accordingly is so helpful to target audiences.
Ability to integrate other data systems if helpful.

Alternatives Considered

Outlook4Gmail, Facebook Business Manager (formerly Pages Manager) and Meta for Business (formerly Facebook for Business)

Mailchimp meets the demands we have with customizing our email templates and targeting large audiences for our clients. It also allows us to set up triggers so that we can get reoccurring emails out about deals and information. It's also a great interface and easy to learn how to use.

Usability

Mailchimp allows us to send out newsletters and automated emails that help us to grow our client's business results. Getting them to connect with their customers and patients in a more consistent and meaningful way. Allowing there to be more trust and communication for our client and their audiences.

All-in-One Marketing Platform

Having Mailchimp be our main marketing platform for our email campaigns has streamlined so much work for our team. The ability to create templates, host lists, set up triggers to send automated emails, and also get insightful data on the audience and how they interact with each email offers such incredible information.

Lessons for Success

Our biggest success while using Mailchimp is the data we are able to receive with how our client's audiences interact with the emails sent out. This data has helped us to continuously improve the emails and make them more targeted in ways that have allowed us to grow engagement.

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Likelihood to Recommend

All we need is a marketing campaign, it's been an excellent choice. The more we have used Mailchimp the more familiar our team has been able to get with the interface and its customizable options for creating emails that are specific to all of our client's different customers and patients.

Email Marketing Made Easy with Mailchimp

Software Version

Overall Satisfaction with Mailchimp