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Marketo - Genius of the Marketing Automation world
September 14, 2015

Marketo - Genius of the Marketing Automation world

Srujan Vishwanath | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Hello, I'm Srujan Vishwanath and I'm a Marketing Specialist at FireEye. I'm part of the Global Demand Generation team and I use Marketo on a daily basis. Markeo is an amazing tool, it's a complete package of design, lead management and deployment and provides end to end solutions towards successfully executing campaigns.
I have been using Marketo for more than 2 years now and the possibilities are endless. It's an amazing marketing automation tool, better than any other in the market currently.
  • Marketo integrates Lead database with it's Design Studio capabilities seamlessly and provides solutions in just few clicks
  • Marketo is very very user friendly, even a novice can learn it very quickly without much technical knowledge
  • Marketo Support is the most responsive and reliable ever. They do a really good job of attending to any questions or concerns the customer has
  • Marketo is tailor made for all companies irrespective of their revenue or employee size
  • Marketo can improve upon it's training modules - can provide more material towards understanding complex campaigns
  • Marketo can be much faster to use, sometimes technical glitches make it very hard to access
  • Faster deployement rate
  • Easy accessibility of data and leads
  • Better undertanding of design elements
  • Oracle Marketing Cloud - Oracle Cross Channel Marketing to Businesses (Eloqua) and Pardot
Actually I have never got a chance to use other marketing automation products so I cannot comment on this.
250,000 to 1 million
B2B
Marketo is best suited for startups but even bigger companies can use it very well. It's very flexible.

Adobe Marketo Engage Feature Ratings

6.6
WYSIWYG email editor
5
Dynamic content
7
Ability to test dynamic content
6
Landing pages
8
A/B testing
7
Mobile optimization
5
Email deliverability reporting
7
List management
8
Triggered drip sequences
6
7.5
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
7
6.5
Calendaring
5
Event/webinar marketing
8
7.5
Social sharing and campaigns
7
Social profile integration
8
6.3
Dashboards
6
Standard reports
7
Custom reports
6
7.7
API
7
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7

Using Marketo

20 - Campaign Execution
5 - Marketo Certified Experts and Marketo Champions
  • Campaign Executions
  • Email Designs and Template Creation
  • Database Management
  • None
  • None
We have invested in Marketo and believe we will continue using it for a long period of time

Evaluating Marketo and Competitors

  • Product Features
  • Prior Experience with the Product
  • Positive Sales Experience with the Vendor
  • Third-party Reviews
Product Features
Pricing

Marketo Support

Excellent
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support cares about my success
Quick Initial Response
None
Yes - Yes
When I joined FireEye I had issues with Marketo being really slow. The support team jumped in really soon and resolved my issue

Using Marketo

Even though Marketo is good, it still has a lot of room to improve
ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Campaign Execution
  • Lead Management
Yes, but I don't use it