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Never given me a reason to look to other solutions
Updated January 01, 2018

Never given me a reason to look to other solutions

Aslihan Ayan Harvell, Marketo Certified Expert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

I have been a Marketo user since 2012. The tool was brought by my previous employer and initially used to replace the ESP, however the tool provided much more than that. I have used the tool with the other organizations I worked in. The most significant impact is to align our sales organization with our marketing efforts. Marketo opens the conversation within the organization and standardizes the taxonomy used in the lead lifecycle. The common terminology improves not only the internal communication but also impacts the reporting and insights. Now you know where to put your marketing budget and how to support sales to increase your ROI.
  • Revenue Model: Aligning your lead lifecycle journey with your marketing efforts.
  • RTP (Real Time Personalization): Providing content and ads that align with your persona and their lifecycle stage.
  • Community: You need answers to your challenges, Marketo users and employees are there to help.
  • Revenue Explorer: The analytics capability can be improved. There are limitations around the power of the report.
  • Currency: Marketo does not support multiple currencies. For global organizations this is a challenge.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We use Marketo at every stage of the customer journey.From the acquisition to advocacy. :)
We have looked into ExactTarget and Eloqua. Both solution currently lack the customer support and have functionality gaps. Eloqua does not provide ease of use to marketers.
250,000 to 1 million
Both
Before you embark into marketing automation, you need to make sure you have the content to support.

Adobe Marketo Engage Feature Ratings

9.8
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
9.0
Calendaring
Not Rated
Event/webinar marketing
9
8.0
Social sharing and campaigns
8
6.3
Dashboards
7
Standard reports
10
Custom reports
2
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

  • Better alignment of marketing and sales
  • Improved insight into the marketing ROI

Using Marketo

I do believe Marketo is really intuitive and easy to use. It provides the flexibility to push the boundaries while providing the guidelines and best practices thru their community.

Marketo Reliability

Marketo is having some performance issues. However their response rate to the issues and their support to resolve them are really great.