1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage
Marketo can be worth it - if you work it
August 09, 2018

Marketo can be worth it - if you work it

Stefanie Cash | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics

Overall Satisfaction with Marketo

We use Marketo as a lead generation tool - to be able to stimulate and capture interest for our products/services. Enter folks into the sales pipeline and through the numerous digital tools we utilize. Allows us to build continuous relationships with our clients because we are able to understand who they are and what they are interested in. Only the marketing department actively uses the platform, although the rewards are reaped by the entire organization.
  • Quick and easy solution for marketing software
  • Allows for innovative uses of the databases we grow/acquire
  • Automated A/B testing for emails and landing pages
  • It's quite pricey compared to other platforms
  • Does not support dynamic website content integration
  • Easier platform for B2B usage rather than B2C
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Customer service - allows you to manage your database and peek interests when necessary. As well as reach out when required.
Lead management - again, easy database management. Allow seamless transition into deeper parts of the buying funnel.
Prospecting - being able to seamless transition your list from one area to another and market to them accordingly based on interests, behavior, etc.
At the end of the day, they all do the same thing. It's about how you utilize the features offered in the software and how they fit your business needs. Marketo is great for B2B marketing as it really understands the need to move customers from the beginning stages of buying funnel into a full-fledged customer. If you do not have the resources to purchase Marketo - any of the other platforms will do just fine as well. The integration Marketo offers for Salesforce does make it a seamless system on both ends of the marketing spectrum and something to keep in mind when deciding what to buy.
10,000 to 25,000
Both
If you utilize all the features to the best of your ability - meaning you have enough human capital to use and monitor all aspects necessary. You also are able to incur the steep price. Want a better handle on databases and how to massage them for your company needs. Really cannot emphasise enough - human capital to justice the price - make sure you use all the features

Adobe Marketo Engage Feature Ratings

7.3
WYSIWYG email editor
8
Dynamic content
4
Ability to test dynamic content
5
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
8
9.3
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
9
9.0
Calendaring
9
9.0
Social sharing and campaigns
9
Social profile integration
9
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.8
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

Using Marketo

2 - Marketing
1 - Someone who is a fast learner, analytics and good with email management systems and or crms.
  • Growth
  • Development
  • Revenue
  • Landing pages
  • Forms
  • Compiling list data
  • Drip campaigns
  • Funnel growth
  • Segmentation
Cost at this point. Other programs do similar
  • Ease of list management
  • Lead generation
  • Organization