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Marketo admin for a large b2c company
Updated August 23, 2019

Marketo admin for a large b2c company

Cassandra Delieto | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight
  • email insights

Overall Satisfaction with Marketo

We use drip nurture campaigns for the B2C portion of our business (we are mostly b2c but also b2b) and heavily rely on transactional emails. We use email performance reports, but rely on Tableau for most of our analytics.
The problem right now is the high cost. We have a large DB and find that we don't need most of the products in Marketo. We also find support turn around is a bit too slow.
  • The UI is easy to train on. There's a low barrier of entry for new users that I onboard at the company.
  • Our account manager is friendly and personable.
  • Support is skilled. The tier 3 team are able to operate more like engineers.
  • The support team and account managers are overloaded, so they have slower turn-around times. We do not like to escalate cases, but this is realistically the option that we need when something needs urgent attention.
  • Parts of the UI need updates and give inaccurate information.
  • More transparency in updates is needed. We have had infrastructure changes break our campaigns.
  • Upsell
  • Lead Management
Used to convert leads into customers and to increase revenue within existing customers.
Marketo is the only marketing SaaS I've used.
More than 5 million
B2C
I think Marketo is great for SMBs that need a product to sync with Salesforce for their sales team, but it is not ideal perhaps for larger companies that should be using a different tool for email. The third-party integrations are stronger than the products available out of the box in Marketo. I also find the documentation to be lacking. We currently have revenue explorer, and I have no idea how to set it up for my company because the docs are bareboned.

Adobe Marketo Engage Feature Ratings

7.5
WYSIWYG email editor
5
Landing pages
9
A/B testing
9
Email deliverability reporting
9
List management
5
Triggered drip sequences
8
6.8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
3
Automated sales alerts and tasks
8
Not Rated
Event/webinar marketing
Not Rated
Social Media Marketing ()
Not Rated
6.3
Dashboards
7
Standard reports
5
Custom reports
7
6.8
API
7
Role-based workflow & approvals
4
Customizability
8
Integration with Salesforce.com
8

Learnings & Advice

We've been able to reach out to cohorts of abandoned customers via email and A/B test different approaches/tactics for reaching out and increasing engagement along the way
We use a lot of velocity scripting within the program/folder level to create a huge amount of customization within the emails themselves. This is super helpful for those who rely heavily on operational emails that contain personalized data
Marketo is a great key-turn product for an SMB that needs to get their sales and marketing off the ground quickly.
It's robust. A lot of answers and a lot of key players ready to answer your questions immediately
Learn from someone who has used the product extensively. Don't get sucked into expensive consultants.