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Optimizely Experimentation
October 12, 2023

Optimizely Experimentation

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

A/b and personalisation
  • Stat sig
  • Content drag and drop
  • Multi atm bandit
  • Easier to work across multiple projects
  • Multiple events
  • Modals
  • Improve conversion
  • Improve click through
  • Lead capote
More flexibility if you’re in full tech stack but some work arounds or limitations if you have your own cms or editor etc
More independence from development need. Some ease in team processes for testing
More complex
Works very well for content and UX updates

Optimizely Web Experimentation Feature Ratings

5.8
a/b experiment testing
8
Split URL testing
4
Multivariate testing
8
Multi-page/funnel testing
5
Cross-browser testing
3
Mobile app testing
3
Test significance
9
Visual / WYSIWYG editor
8
Advanced code editor
7
Preview mode
8
Test duration calculator
6
Experiment scheduler
5
Experiment workflow and approval
3
Dynamic experiment activation
4
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
7.8
Standard visitor segmentation
9
Behavioral visitor segmentation
8
Traffic allocation control
9
Website personalization
5
6.3
Form fill analysis
5
Goal tracking
9
Test reporting
7
CSV export
4
Platform Integration Features ()
Not Rated