Saving Time/Increasing ROI
July 19, 2017
Saving Time/Increasing ROI
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Outreach
Outreach is used primarily by our business development team. Our marketing department uses a tool that has similar capacities but is more catered for generating leads from a marketing perspective. While our business development team uses Outreach to communicate with customers, we also use it to send mass emails and generate new prospects. The tool is most helpful in the sense that the user can see how many times a prospect opened a website or link and at what time.
- Sending mass emails using previously saved sequences saves time
- Determining how many times a prospect read an email
- Organizing tasks and recording calls
- User interface could use some advance functionality
- Increased employee efficiency
- Faster lead conversion
- Positive ROI
I personally prefer Outreach's UI - it is far sleeker and easier to use than Act-On. Act-On has some added capabilities, like the ability to track who's visiting our website, and thus is sold as a marketing tool rather than a sales tool. Outreach, however, is a far more effective tool from a sales enablement perspective.