Great for messaging visibility
Updated April 29, 2021
Great for messaging visibility

Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Outreach
Outreach is currently used by our Marketing Team, specifically by our Sales Development Reps. They use it primarily for prospecting new contacts, re-engaging stale or nurtured contacts, and tracking the efficacy of specific messaging across a variety of variables. It allows us visibility into the day-to-day SDR functions, as well as creates a way for the team to ensure cohesive messaging across the team through the creation of specific sequences that address specific problems/titles/business functions/etc.
Pros
- Visibility into messaging efficacy - we can clearly see bounce rates, reply rates, etc with this tool
- Consistent messaging - the team is able to craft specific sequence messages that is used across the team, ensuring that our communications stay on-brand and highlight agreed-upon points for the message receiver.
- Integration with Salesforce - whether through a trigger or direct updates, specific actions in Outreach are synced seamlessly with our CRM, allowing us to continue to use Salesforce as our source of truth for cross-functional performance metrics.
Cons
- Triggers can be a little tricky to figure out - some limitations are not intuitive
- User management through Salesforce feature - our process is to Freeze Salesforce accounts before deactivating them to ensure account/opportunity/contact migrations have fully taken place; Outreach will only remove licenses from deactivated users, which could be frustrating if we were already at our license cap and needed to add more users in that interim.
I typically only use the out-of-the-box reports related to team performance over a period of time (number of emails and calls etc) as well as the reports related to activity distribution (calls vs emails / time of day distribution etc). These meet the reporting needs that I typically require from Outreach.
- Increased visibility into message efficacy
- Greater understanding of team's cadence and prospecting efforts
- Clear insight into team activity
I was not involved with the buying process for this product.
Do you think Outreach delivers good value for the price?
Not sure
Are you happy with Outreach's feature set?
Yes
Did Outreach live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Outreach go as expected?
I wasn't involved with the implementation phase
Would you buy Outreach again?
Yes
Comments
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