Radian6, a long-term key asset for our digital agency
March 22, 2021

Radian6, a long-term key asset for our digital agency

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Radian6 (legacy)

Overall Satisfaction with Radian6

Radian6 has been our social media monitoring platform of choice for more than 10 years across the whole digital communications business unit. It is used to monitor social conversation, for crisis detection and management. It allows us to cut through the noise very efficiently, discover the most meaningful conversations and interactions for the brand, detect endorsers and trolls, and manage the brand reputation online.
  • Depth of results.
  • Fast indexing.
  • Real-time detection.
  • Automatic sentiment tagging is not always accurate.
  • Complex setup, requires training.
  • Some of the user permissions lack flexibility. More options would be appreciated.
  • Quick crisis detection.
  • Trust and confidence from our clients.
  • Peace of mind for management and teams.
  • Reduction of hours dedicated to manual tasks.
In every comparison, Radian6 has stood as the better value for our money in terms of breadth of the results, accuracy, historic data, range of sources, influencer detection and categorization, and pricing model. We make sure that every year we compare every available platform in the market to ensure we are not missing any key functionalities, but Radian6 beats other competitors every time.

Do you think Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)'s feature set?

Yes

Did Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) go as expected?

Yes

Would you buy Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) again?

Yes

If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring.