The most important companion of the sales journey
October 19, 2023

The most important companion of the sales journey

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

SAP CRM (legacy editions)

Modules Used

  • Sales CRM
  • Sales Automation and Forecast Optimization

Overall Satisfaction with SAP Sales Cloud

We used SAP to record our customers' data, access them, segment them and manage them easily from a single centre while doing all these. While we actively use almost most of the SAP modules, it has been of great benefit especially in regulating our relations with the customer. Because it gathered the entire system of our customer information, which was scattered in the past, and increased the speed and efficiency of our employees while enabling us to give the authorisations we want while providing access to them. This is how we brought our disorganised customer data together.
  • In cases where different employees deal with the same customer, it enables employees to inform each other with features such as notes etc.
  • It helps us to build dynamic sales processes.
  • It enabled us to create smart sales processes and increase our sales.
  • SAP should improve itself in account forecasting. It is only slightly behind competitors in insights and forecasts of potential customers.
  • The interactive analytics feature is rather weak. We need more creative and data-oriented solutions in this regard
  • A more efficient scaling arrangement is required.
  • Thanks to SAP, we saw a 10% increase in our revenues in less than 3 months.
  • There were significant increases in our customer satisfaction in a short time. Because our customer support and communication team was able to communicate with customers more easily, solution-oriented and with creative campaigns.
  • It was a difficult process for employees to learn.
We were able to seamlessly optimize all processes from the customer's Lead process to the purchasing process. This brought us a significant sales increase in a short time. However, it enabled the essentially messy sales process to be streamlined. It enabled us to analyze the requests of each potential customer coming from our lead sources in advance and approach them in the most appropriate way, and to always communicate or support them correctly after they became our customers.
Although it depends on your understanding of scalability, SAP seemed more difficult to us. Because we had scaling problems at certain points. We think these can be solved in the long term. Compared to the overall experience, scaling is a problem for us in a very small area. Therefore, we were able to ignore the scaling issue.
We tried to solve this problem with a few tools before, but we could never find a tool as advanced and integrated as SAP. SAP offers us a 360 degree solution. It is the most important seamless supporter of the customer's ongoing journey from the Lead stage to each of the after-sales processes.

Do you think SAP Sales Cloud delivers good value for the price?

Yes

Are you happy with SAP Sales Cloud's feature set?

Yes

Did SAP Sales Cloud live up to sales and marketing promises?

Yes

Did implementation of SAP Sales Cloud go as expected?

Yes

Would you buy SAP Sales Cloud again?

Yes

If you are selling a product directly to the customer and you want to make progress in detailed measurements in your processes, opportunities such as call centre in reaching the customer and customer experience, you should definitely use it. In addition, there are many features that need to be developed, but since SAP brand is behind it, it is being developed and works seamlessly with all other tools and modules.

SAP Sales Cloud Feature Ratings

Customer data management / contact management
6
Workflow management
8
Territory management
5
Opportunity management
8
Integration with email client (e.g., Outlook or Gmail)
9
Contract management
5
Quote & order management
8
Interaction tracking
6
Channel / partner relationship management
7
Case management
7
Call center management
8
Help desk management
5
Lead management
9
Email marketing
6
Task management
8
Billing and invoicing management
6
Reporting
7
Forecasting
6
Pipeline visualization
8
Customizable reports
7
Custom fields
8
Custom objects
7
Scripting environment
6
API for custom integration
7
Role-based user permissions
7
Single sign-on capability
6
Social data
9
Social engagement
9
Marketing automation
8
Compensation management
7
Mobile access
8