SendGrid is the best choice for transactional and marketing emails
Megan Kratzman | TrustRadius Reviewer
December 14, 2018

SendGrid is the best choice for transactional and marketing emails

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SendGrid Email Marketing

We use SendGrid to send marketing campaigns to enterprise customers, transactional emails to our app users, and for one-off email sends across multiple use cases. I've found the interface for building and sending marketing emails to be very intuitive and easy to navigate.
  • The interface for building emails is very intuitive and easy to use
  • List management and segmentation capabilities
  • Customer support is very responsive and helpful
  • A|B testing and dynamic content works great
  • Campaign branching capabilities aren't as advanced as what is available in some marketing automation providers
  • Not a lot of pre-made email templates available, but this wasn't an issue for us as we build our own branded emails.
  • List and subscription management has saved us a ton of time and manual work
  • Built-in list segmentation has given us the ability to send more personalized communications, resulting in a lift in email engagement
For transactional email, SendGrid is hard to beat. When your use case includes transactional emails as well as marketing email sends, SendGrid is a one-stop shop.
SendGrid is great for building and sending transactional emails and creating beautiful email marketing campaigns. It's appropriate for all levels of email knowledge from beginner to expert. SendGrid may not be the best bet if you're looking for a system to support multi-branching trigger or condition-based email campaigns that you'd typically find in a marketing automation solution.

Twilio SendGrid Marketing Campaigns Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated

SendGrid Email Marketing Support

I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None