Item: Twilio SendGrid
Rating: 10
Author: Megan Kratzman

Overall Satisfaction with SendGrid Email Marketing

Use Cases and Deployment Scope

We use SendGrid to send marketing campaigns to enterprise customers, transactional emails to our app users, and for one-off email sends across multiple use cases. I've found the interface for building and sending marketing emails to be very intuitive and easy to navigate.

Pros and Cons

Pros

The interface for building emails is very intuitive and easy to use
List management and segmentation capabilities
Customer support is very responsive and helpful
A|B testing and dynamic content works great

Cons

Campaign branching capabilities aren't as advanced as what is available in some marketing automation providers
Not a lot of pre-made email templates available, but this wasn't an issue for us as we build our own branded emails.

Return on Investment

List and subscription management has saved us a ton of time and manual work
Built-in list segmentation has given us the ability to send more personalized communications, resulting in a lift in email engagement

Alternatives Considered

MailChimp, Marketo, Net-Results, Autopilot, Vertical Response and Constant Contact

For transactional email, SendGrid is hard to beat. When your use case includes transactional emails as well as marketing email sends, SendGrid is a one-stop shop.

Other Software Used

Autopilot, Drift, RollWorks

Likelihood to Recommend

SendGrid is great for building and sending transactional emails and creating beautiful email marketing campaigns. It's appropriate for all levels of email knowledge from beginner to expert. SendGrid may not be the best bet if you're looking for a system to support multi-branching trigger or condition-based email campaigns that you'd typically find in a marketing automation solution.

Twilio SendGrid Feature Ratings

SendGrid Email Marketing Support

Support Rating

I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).

Twilio SendGrid Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

Comments

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SendGrid is the best choice for transactional and marketing emails