SendGrid is the best choice for transactional and marketing emails
December 14, 2018

SendGrid is the best choice for transactional and marketing emails

Megan Kratzman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SendGrid Email Marketing

We use SendGrid to send marketing campaigns to enterprise customers, transactional emails to our app users, and for one-off email sends across multiple use cases. I've found the interface for building and sending marketing emails to be very intuitive and easy to navigate.
  • The interface for building emails is very intuitive and easy to use
  • List management and segmentation capabilities
  • Customer support is very responsive and helpful
  • A|B testing and dynamic content works great
  • Campaign branching capabilities aren't as advanced as what is available in some marketing automation providers
  • Not a lot of pre-made email templates available, but this wasn't an issue for us as we build our own branded emails.
  • List and subscription management has saved us a ton of time and manual work
  • Built-in list segmentation has given us the ability to send more personalized communications, resulting in a lift in email engagement
For transactional email, SendGrid is hard to beat. When your use case includes transactional emails as well as marketing email sends, SendGrid is a one-stop shop.
SendGrid is great for building and sending transactional emails and creating beautiful email marketing campaigns. It's appropriate for all levels of email knowledge from beginner to expert. SendGrid may not be the best bet if you're looking for a system to support multi-branching trigger or condition-based email campaigns that you'd typically find in a marketing automation solution.

Twilio SendGrid Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports
Not Rated

SendGrid Email Marketing Support

I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response