TrustRadius for Vendors is a great addition to our Customer Advocacy efforts
February 14, 2023

TrustRadius for Vendors is a great addition to our Customer Advocacy efforts

Matt Doyle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Premium Product Profile
  • Review Sourcing Campaigns
  • Custom Questions

Overall Satisfaction with TrustRadius for Vendors

We use TrustRadius for Vendors as a way to garner third-party credibility from real user reviews. Our clients review our software on the site which provides insights to potential customers about how they use the system. That feedback helps others make buying decisions. We appreciate the ability to leverage the reviews for content as well. Our team uses the information to share across the business with other stakeholders for ongoing feedback. There are a lot of ways TrustRadius for Vendors lets you use the reviews through social cards, reference candidates, TrustQuotes, and more. We just launched with TrustRadius for Vendors in August but we're already formulating goals around ratings/review numbers, etc.
  • TrustQuotes are extremely valuable. We set them up with custom questions so the TrustRadius team helps filter them into messaging that aligns with our internal/external messaging.
  • The Reference Candidates are a great way for people to raise their hands to express interest in helping us as a vendor. It's a way for us to work closely with the clients who provided reviews - positive or negative - from the TrustRadius site.
  • Follow-up requests is another nice area. People can leave their review and then request follow-up. That's a nice option as it lets you engage with those who provide the reviews. We've found value in connecting with these reviewers to get more information or simply thank them for reviewing us.
  • The new vendor portal still has some issues for us where it toggles back to some of the older functionality. That gives the user experience some bumps.
  • Report functions need improvement. I would like to see easier reporting based on reviews and/or ratings. Right now, you can move the data around in the portal, instead, you have to download everything into Excel.
  • The TrustQuotes widget is a tough one for our team. It's a great idea, but we haven't been able to get usage as it's linked into extensions through your browser. Our team hasn't adopted it very well up to this point.
  • We've added a significant number of reviews (44 in ENT) which is where we're hoping to add more reviews. That's been a big addition for us. We wanted to build our profile and increase traffic on the page and we've done that so far.
  • We wanted to improve our 6.6 TrustRadius score rating and so far, we moved it up to 7.1. It's challenging to move it up as we get positive and negative reviews, but we're confident we can keep moving it up to get ourselves in the mix for some of the industry-related reports.
  • We earned a Most Loved badge for 2023, which was a surprise for us. This was not on our KPI list but we are proud of it. We created some content around it and plan to celebrate it with our sales team going forward.
We do not use intent data... yet.
The TrustRadius reviews provide a much deeper review than other sites like G2. I like that reviews are asked to complete reviews or requested to add more context to them before they are published. We want the reviewers to provide concrete examples, as it helps us when we review the reviews! Just saying you like the product doesn't help us improve or get better. Getting deeper into the answers provides us with more use cases around the reviews and insight into what our clients are thinking.
We've had a positive experience overall with TrustRadius for Vendors. We're still in the building phase with our profile and review management. However, we're getting closer to finding a sweet spot with review campaigns, content, and follow-up.
We have used G2 and Capterra for review campaigns and profile management. TrustRadius is very similar to G2 in the profile management and vendor portal. I would say both sites have a lot of functionality in the backend, but I like how TrustRadius sets theirs up. G2 seems to add to the vendor portal quite a bit but we're not made aware of the changes. Things will just appear on the portal with little to no explanation. TrustRadius is better than Capterra. Capterra is essentially a pay per click site which likes to paint itself as a review site.

Do you think TrustRadius for Vendors delivers good value for the price?

Yes

Are you happy with TrustRadius for Vendors's feature set?

Yes

Did TrustRadius for Vendors live up to sales and marketing promises?

Yes

Did implementation of TrustRadius for Vendors go as expected?

Yes

Would you buy TrustRadius for Vendors again?

Yes

I've been impressed with the TrustRadius for Vendors portal overall. We use it to support our efforts when it comes to third-party credibility. TrustRadius for Vendors gives you a lot of areas to work with within the platform. I like the TrustQuotes, Reference Candidates, Follow-Up requests, and the Review/Ranking areas. TrustRadius for Vendors is well-suited to support the feedback loop you need as a vendor. We have clients who provide reviews on the site, and giving us the opportunity to engage with them, respond to them, or simply thank them is really important. The reporting functions are pretty good but I think they can use some enhancements to make it easier to slice and dice the data so you can see exactly the number of reviews, ratings, industries, company size, etc., versus always having to export the reports. I'd also love to have automated reports set up too.