Zoho Social: A great post performance tool
September 03, 2020

Zoho Social: A great post performance tool

Serah Blain | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

We are currently using Zoho Social to post across multiple platforms and analyze our post-performance ASN audiences.
  • Beautiful, comprehensive reports
  • Easy user interface
  • Great calendar
  • Great "best posting times" data
  • Social media tags don't usually work properly.
  • Link previews do not consistently display correctly.
2 - Our Zoho Social users are our Communications Director and Communications Manager. We share post-performance information with the staff and ED as we work to develop our outward-facing messaging.
  • Zoho Social will help us better analyze ROI of marketing, but we're still a new user.
Zoho Social has more comprehensive reporting than Hootsuite, is comparable to NapoleonCat on reporting with the exception of competitor analysis, and exceeds Constant Contact's social capabilities in all respects. Post previews and tags are much better on Hootsuite and comparable to NapoleonCat and CC.
Zoho Social is very convenient for cross-posting on multiple social media platforms. It has lovely reports that analyze post-performance and audiences. It does not provide comprehensive audience breakdowns or competitor analysis.

Zoho Social Feature Ratings

Sentiment analysis
10
Broad channel coverage
9
Content planning and scheduling
10
Audience targeting
Not Rated
Content optimization
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
8
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Twitter
7
Facebook
7
LinkedIn
Not Rated
Google+
Not Rated
Instagram
7
Campaign success analytics
10
Role-based user permissions & privileges
10
Mobile access
10