What users are saying about

12mass

6 Ratings

Buffer

156 Ratings

12mass

6 Ratings
Score 1 out of 101

Buffer

156 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.

Buffer

Nice for very basic scheduling with no social media analytics. Maybe good for personal accounts that just want to share their content and be able to control what time it's released. Or companies that have addition in-depth analytics software, this would work fine for them. People new to scheduling could also benefit from this simple interface.

Feature Rating Comparison

Publishing

12mass
Buffer
6.3
Content planning and scheduling
12mass
Buffer
8.0
Content optimization
12mass
Buffer
7.0
Workflow management
12mass
Buffer
4.0

Reporting/analytics

12mass
Buffer
4.0
Campaign success analytics
12mass
Buffer
4.0

Account management

12mass
Buffer
3.0
Role-based user permissions & privileges
12mass
Buffer
1.0
Mobile access
12mass
Buffer
5.0

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Social media scheduling just works. Buffer does it perfectly. I usually connect several social media accounts to my Buffer account and it helps me a lot in organizing the posts for upcoming days or sometimes weeks.
  • The interface is very user-friendly and simple.
  • I used Buffer's mobile app a lot when I was out of the office. It's very helpful and keeps you on track so you can see which posts were posted and how they perform.

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • Sometimes my accounts get disconnected and I don't know why. But it happens very rarely.
  • Posting on Instagram was kind of hard, as it required to open the Buffer app, then open the Instagram app, copy-paste the content to Instagram and then post. As far as I know, it's because of Instagram's policy, not Buffer. Hopefully one day it will be solved.

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
Buffer9.1
Based on 11 answers
Ease of use and ability to fulfill the role it's designed for very efficiently and cost-effectively. The only reason we'd go with an alternative solution is a tool that includes in-depth analytics as well as posting and scheduling capabilities.

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
I found Buffer simpler to use and more intuitive, but I suspect that's just a personal preference.

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
  • There is a free version so, as usual, the investment of time is the main concern. I haven't quantified an ROI, but it definitely saves time.

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.