What users are saying about

12mass

6 Ratings

Buffer

164 Ratings

12mass

6 Ratings
Score 1 out of 101

Buffer

164 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Buffer

I think Buffer is great for organizations that have a small amount of social accounts to manage, and where cross-unit collaboration is common. It's also good for organizations where the level of social media knowledge may not be very strong, as the tool is easy to use with minimal setup and training and it offers good basic tracking for evaluating impact. I think if you're going to be doing a lot of content volume across a lot of accounts and need robust analytics, there are more advanced tools out there to use
Ben Rubenstein profile photo

Feature Rating Comparison

Publishing

12mass
Buffer
6.7
Content planning and scheduling
12mass
Buffer
9.0
Content optimization
12mass
Buffer
7.0
Workflow management
12mass
Buffer
4.0

Reporting/analytics

12mass
Buffer
6.5
Campaign success analytics
12mass
Buffer
6.5

Account management

12mass
Buffer
4.3
Role-based user permissions & privileges
12mass
Buffer
1.0
Mobile access
12mass
Buffer
7.5

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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  • Simple straight-forward interface. The GUI is so much more straight-forward than competitors like Hootsuite and SproutSocial. Their interfaces can easily be overwhelming and take some getting used to whereas with Buffer you can be up and running very quickly.
  • The 'free' element is very generous and enables you to become familiar with the software in as short or long a period as you need, across multiple social accounts.
  • The integration with Feedly means that content curation is an incredibly simple job for anyone to perform, enabling you to schedule content as you come across it on the web.
Adeline Garman BA (Hons) DipM MCIM profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • They used to have a fantastic feature that optimised posting times based on previous times' reach and engagement. Sadly this feature was removed which is a shame as it was one of my favourites.
  • The reporting functionality is limited and I would like to see a greater ability to report across all platforms, creating white label reports.
  • You have to purchase separate tools in order to access an influencer module and an image design module - in many tools these are included.
Adeline Garman BA (Hons) DipM MCIM profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
Buffer9.1
Based on 11 answers
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Deanna Ayres profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
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Buffer keeps things simple. It took a highly sought after feature (social scheduling) and unbundled it from the more complex social tools out there
Travis Balinas profile photo

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
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  • Saves time.
  • Helps stay organized on content.
  • Low investment for the time it saves.
Dawn Herring profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.