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6 Ratings

Buffer

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177 Ratings
6 Ratings
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Score 1 out of 101

Buffer

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177 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Buffer

It is a lifesaver when it comes to managing different social media channels for various departments in one place. The approval process is exactly what we're looking for. Buffer is great for larger groups of people who would like to manage multiple social media channels. If you don't plan to post often, have a number of people who will post or only want to focus on one channel, this may not be necessary for you. If your main channel focus is Instagram, I don't think Buffer is the best place for that.
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Feature Rating Comparison

Publishing

12mass
Buffer
8.0
Content planning and scheduling
12mass
Buffer
9.1
Content optimization
12mass
Buffer
7.0
Workflow management
12mass
Buffer
7.9

Reporting/analytics

12mass
Buffer
7.7
Campaign success analytics
12mass
Buffer
7.7

Account management

12mass
Buffer
7.7
Role-based user permissions & privileges
12mass
Buffer
7.2
Mobile access
12mass
Buffer
8.1

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
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  • User Interface for sharing: Buffer makes it super simple to share content. (1) Cut and past the text + hyperlink that you want to share, (2) Select the accounts you want to share it to, (3) Add an image if necessary (Twitter)., (4) Select time frame for sharing. Buffer automatically shortens the link and displays a draft for your review. Super simple. Better overall interface and experience than both Hootsuite and Tweetdeck.
  • Direct Access to RSS Feeds: One of the nicest features of this app is that they've found a way to give you direct access to RSS feeds of content -- right in the app itself! Obviously we find the majority of our content as we browse the Internet in the course of our workday but this is a great way to save time when you're focusing on filling up Buffer with great content. You simply type a keyword in and it displays a variety of RSS Feed results for you to choose from -- for each social media account! More than I could ever use.
  • Pablo Image Tool: Image preparation is one of the most challenging and time consuming areas of social media marketing. Buffer has found a way to simplify and integrate that process as well with 'Pablo'. Pablo is an integrated tool that allows you identify or upload relevant images and then customize them. Once they're ready for action you can either download them or share then right from the interface. It's intuitive and the most efficient web-based social media tool I've ever seen for images. Bravo!
  • Google Chrome Extension: This is another feature that we used all day long. In the course of the day I'll run across excellent content and I can easily drop it into my Buffer account without having to stop what I'm doing in that browser by using the Chrome extension. Another great tool that I don't know what I would do without.
  • Scheduling: Buffer gives us at least three ways to schedule our posts: (A) Manually (by date & time), (B) Automated Scheduling - I set up a schedule in advance and then can just mindlessly submit posts into my Buffer account and know that it will shoot them out in the order and frequency that I set up in the schedule, (C) Optimal Scheduling - Buffer now includes a tool that when activated automatically optimizes the times that you're posts will be published. I LOVE THIS! I want the most visibility and re-sharing of our content. With Optimal Scheduling I don't even have to worry about that and this frees me up to just focus on finding compelling content. WOOHOO!
  • Customer Service: Buffer's customer service department is RADICAL! They're known as 'The Happiness Team' and they really mean it. They will not stop serving you until you are completely satisfied and happy. Buffer is not the easiest app to wrap your mind around and the integration aspects when you add team members can be hairy, nut they're always there for you and unlike most CSRs they'll be the first to admit when they have a feature that needs improvement or isn't working right. I had an issue pop up this weekend and a representative named Darcy took the time to provide support by screencast, direct message chats on Twitter and even a Google Hangout where we were face to face. I can't remember another time where I felt like a support representative understood my pain and bent over backwards to make things right. Well done Darcy!
Kevin J. Alexander profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
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  • Figuring out their content recommendation engine is critical for them. It's a newer feature so there's plenty of room to grow.
Travis Balinas profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
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Buffer9.1
Based on 11 answers
They continue to update and improve the tool - always something new. Plus, they have amazing support, a great blog and really understand social media and active social media users.
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Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Buffer10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Buffer10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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As mentioned previously in my review, I prefer Buffer to Hootsuite for two main reasons. I appreciate the user interface of Buffer for being much simpler to use and less cumbersome than Hootsuite. I feel that Hootsuite tries to overcomplicate data analysis. Anyone serious about their brand can already access that in their profile accounts. I also love that Buffer allows you to utilize Instagram features far better than any other automating app has allowed me to do so far.
Mandy Cramer profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • Time-saving - Buffer has allowed our team to be more efficient in their social media scheduling
  • Analytics - after using Hootsuite, our team was disappointed to find that Buffer offered nearly no analytics for our pages/posts.
  • Pinterest Integration - this was a very helpful tool that we exclusively used Buffer for, as not many publishing platforms offer these integrations!
Emily Hammell profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Buffer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.