What users are saying about
6 Ratings
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Top Rated
188 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 1 out of 101

Buffer

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
188 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

Buffer

It is suited for anyone in social media and quite frankly any business that wants their departments, teams and employees to participate and collaborate about social posts. There is a neat feature that allows team leads to approve posts before they go live. That is a life saver. The biggest questions to ask are - Does it cover everything we need and does it make our day to day lives easier? Are we okay with pre-scheduling and monitoring as we go? How much do we want to spend? Do we need to pay for everyone? To us, Buffer has provided us with extra value and time. It was a no-brainer
Deanna Ayres profile photo

Feature Rating Comparison

Publishing

12mass
Buffer
8.3
Content planning and scheduling
12mass
Buffer
9.3
Content optimization
12mass
Buffer
7.5
Workflow management
12mass
Buffer
8.2

Reporting/analytics

12mass
Buffer
7.9
Campaign success analytics
12mass
Buffer
7.9

Account management

12mass
Buffer
8.1
Role-based user permissions & privileges
12mass
Buffer
7.7
Mobile access
12mass
Buffer
8.5

Pros

12mass

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
No photo available

Buffer

  • Scheduling out new content from our blog and company announcements across multiple social channels has never been easier.
  • The browser plug-in makes it super easy to add content from other sources into the buffer queue to share later.
  • As the company has grown, they've added new features, the best of which has been the content suggestion. They'll suggest content for you to share and they make it easy to schedule.
Travis Balinas profile photo

Cons

12mass

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
No photo available

Buffer

  • They took away the optimal timing feature, which I used and found valuable. I was never sure why they completely removed it, but they should bring it back.
  • They took some of the features that were free and put them in the paid version. Granted, it's not terribly expensive ($100/year), but it felt a little like pulling the rug out from under some of the users.
  • Better reporting/analysis would be nice. I see they've added an analysis tool, but it's another $50/month.
Michelle Messenger Garrett profile photo

Likelihood to Renew

12mass

12mass 8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
No photo available

Buffer

Buffer 9.1
Based on 11 answers
Buffer is easy to use and does exactly what I need it to do.
Laure Helemski profile photo

Usability

12mass

12mass 8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available

Buffer

Buffer 10.0
Based on 1 answer
They make it incredibly simple to understand and do a great job of walking you through things along the way
Travis Balinas profile photo

Support

12mass

12mass 8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available

Buffer

Buffer 10.0
Based on 1 answer
I've tweeted them questions before and they're always super quick to respond either through Twitter or email.
Travis Balinas profile photo

Implementation

12mass

12mass 8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available

Buffer

No score
No answers yet
No answers on this topic

Alternatives Considered

12mass

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No photo available

Buffer

Hootsuite and Sprout Social also allow for multiple account management and easy scheduling of content. However, the functionality of Buffer and the ease of interface make it superior to the rest.
Stefanie Cash profile photo

Return on Investment

12mass

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
No photo available

Buffer

  • Our audience has had more clarity on upcoming events.
  • Higher engagement with online users across social media platforms.
  • Easier workflow throughout the week. You can schedule in 1 sitting all the posts for the upcoming week(s).
Brian Spatz profile photo

Pricing Details

12mass

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

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