What users are saying about

12mass

6 Ratings

Sprinklr

Top Rated
101 Ratings

12mass

6 Ratings
Score 1 out of 101

Sprinklr

Top Rated
101 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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Sprinklr

Sprinklr is a great tool for any company desiring a consumer centric solution. From my experience, Sprinklr appears to be especially well suited for big global brands with large teams. Sprinklr does not seem to be cost effective for smaller businesses or teams, but I may be wrong. It could depend on how a company, of any size, utilizes it. If the tools solve problems and support a company's growth and goals, I can see how the investment could be justified
Rebecca Ruck profile photo

Feature Rating Comparison

Listening/monitoring

12mass
Sprinklr
7.3
Boolean keyword searches
12mass
Sprinklr
7.9
Filtering out noise/spam
12mass
Sprinklr
6.0
Sentiment analysis
12mass
Sprinklr
6.3
Broad channel coverage
12mass
Sprinklr
8.9

Publishing

12mass
Sprinklr
7.5
Content planning and scheduling
12mass
Sprinklr
8.8
Audience targeting
12mass
Sprinklr
6.6
Content optimization
12mass
Sprinklr
7.5
Workflow management
12mass
Sprinklr
7.2

Engagement

12mass
Sprinklr
8.1
Automated routing and prioritization
12mass
Sprinklr
7.6
Customer interaction histories
12mass
Sprinklr
8.5
Bulk actions
12mass
Sprinklr
8.2

Marketing

12mass
Sprinklr
7.0
Lead generation
12mass
Sprinklr
6.5
Content marketing
12mass
Sprinklr
7.8
Paid media management
12mass
Sprinklr
6.4
Campaigns and promotions
12mass
Sprinklr
7.3

Channel coverage/integration

12mass
Sprinklr
7.8
Twitter
12mass
Sprinklr
9.1
Facebook
12mass
Sprinklr
8.4
LinkedIn
12mass
Sprinklr
8.4
Google+
12mass
Sprinklr
8.6
Instagram
12mass
Sprinklr
7.6
Pinterest
12mass
Sprinklr
6.6
YouTube
12mass
Sprinklr
5.8

Reporting/analytics

12mass
Sprinklr
8.3
Campaign success analytics
12mass
Sprinklr
8.9
Real-time tracking
12mass
Sprinklr
8.0
Competitor analysis
12mass
Sprinklr
7.9

Account management

12mass
Sprinklr
7.4
Role-based user permissions & privileges
12mass
Sprinklr
8.2
Mobile access
12mass
Sprinklr
6.6

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Great Technology that is powerful, accurate and always improving with business needs
  • Excellent Support from all levels of the company
  • Training - We are constantly training new people and our Sprinklr contacts are extremely knowledgeable
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Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
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  • I'd like to see more pre-made reports so that the non-data scientists can easily create reports.
  • Ability to pull in a photo to LinkedIn. We had to first upload the photo to Flickr and then post the link to the photo which was time-consuming and annoying.
  • Maybe a team member chat? It was always hard to interact with team members even though we were assigning things to each other.
Madalyn Muncy profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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Sprinklr8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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Sprinklr8.0
Based on 6 answers
My biggest frustration with Sprinklr was the usability. The features were usually there, but not always easy to navigate. My use of the product was primarily for analytics, so I'm biased towards the need to access social engagement metrics. Sprinklr collects a lot of this data, which is great, but accessing it was complicated and divided up into separate modules that had you looking at the data from so many different viewpoints, it was hard to remember which was best or how you got there. And because it was collecting its own data and also collecting Facebook Insights data, there was confusing overlap.
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Reliability and Availability

No score
No answers yet
No answers on this topic
Sprinklr9.1
Based on 5 answers
I don't recall any downtime, though bugs in its ability to collect data or present data were somewhat common.
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Performance

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
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Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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Sprinklr9.0
Based on 6 answers
They are very quick to respond and address those areas they can
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In-Person Training

No score
No answers yet
No answers on this topic
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training

No score
No answers yet
No answers on this topic
Sprinklr8.4
Based on 3 answers
Very personal attention
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Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
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Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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We chose Sprinklr because after testing out the others we realized this was the most efficient platform for our team to use. We also really appreciate the reporting, it's extremely useful for our marketing team when reporting to clients weekly.
Daniela Belevan profile photo

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • Sprinklr has reduced the amount of time overall that we spend on social media management.
  • Unfortunately Sprinklr alone has not helped us product a clear portrayal of ROI, but it is one of the tools involved for the success of ROI reporting.
Alena Van Dalen profile photo

Screenshots

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

12mass More Information

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr More Information