What users are saying about

7Sheep

24 Ratings

Act-On

326 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Act-On

326 Ratings
Score 7 out of 101

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Likelihood to Recommend

7Sheep

If you need your own dedicated database then ask. It is possible to set up but it is an additional monthly cost - we chose this option because it is important for the data that we store and our data protection policy. We will do a custom integration to our internal purpose-built software and are also commissioning them to do this at an additional fee. We were very open about our use cases and this generated some good ideas from their support for set-up.

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Act-On
7.5
WYSIWYG email editor
7Sheep
8.3
Act-On
7.4
Dynamic content
7Sheep
6.9
Act-On
6.8
Ability to test dynamic content
7Sheep
5.9
Act-On
6.6
Landing pages
7Sheep
6.6
Act-On
7.9
A/B testing
7Sheep
6.3
Act-On
8.0
Mobile optimization
7Sheep
7.8
Act-On
7.8
Email deliverability
7Sheep
8.4
Act-On
8.9
List management
7Sheep
7.9
Act-On
6.2
Triggered drip sequences
7Sheep
7.6
Act-On
8.3

Lead Management

7Sheep
7.4
Act-On
6.8
Lead nurturing
7Sheep
8.0
Act-On
6.4
Lead scoring and grading
7Sheep
6.6
Act-On
6.9
Data quality management
7Sheep
7.8
Act-On
7.2
Automated sales alerts and tasks
7Sheep
7.1
Act-On
6.5

Campaign Management

7Sheep
8.6
Act-On
7.6
Calendaring
7Sheep
9.1
Act-On
6.8
Event/webinar marketing
7Sheep
8.0
Act-On
8.4

Social Media Marketing

7Sheep
8.3
Act-On
6.7
Social sharing and campaigns
7Sheep
8.3
Act-On
6.5
Social profile integration
7Sheep
8.3
Act-On
7.0

Reporting & Analytics

7Sheep
6.8
Act-On
5.5
Dashboards
7Sheep
6.4
Act-On
4.8
Standard reports
7Sheep
6.4
Act-On
5.8
Custom reports
7Sheep
7.6
Act-On
5.8

Platform & Infrastructure

7Sheep
7.6
Act-On
6.5
API
7Sheep
8.5
Act-On
8.0
Role-based workflow & approvals
7Sheep
6.8
Act-On
6.6
Customizability
7Sheep
7.8
Act-On
5.3
Integration with Salesforce.com
7Sheep
7.3
Act-On
8.0
Integration with Microsoft Dynamics CRM
7Sheep
Act-On
4.2
Integration with SugarCRM
7Sheep
Act-On
7.1

Pros

  • It's extremely reliable - I have never lost any data and rely on the automated features to only contact the right people at the right time.
  • It's usable directly by communications/PR people like me - and does not need IT experts to get involved.
  • It's super easy to just "collect" the information which has been gathered. I love the way I can export my contacts to excel (and other formats) whenever I want.
  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.

Cons

  • The terminology used is not always obvious to people who are not marketing automation experts, but it's essentially a personal learning curve - and 7Sheep does take user suggestions onboard and works to improve these things all the time.
  • Design flexibility already outclasses some of the other systems I have used, but even more flexibility/adaptability would obviously make my marcomms job even easier.
  • At the beginning, the wiki was a little too technical for me, when I just wanted answers to a "how do I make it do this" question.
  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite

Likelihood to Renew

7Sheep8.2
Based on 3 answers
Because it's affordable and really useful to me as a freelancer - I don't see that changing anytime soon!
Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.

Reliability and Availability

No score
No answers yet
No answers on this topic
Act-On9.1
Based on 14 answers
This product has never been down when I needed it

Performance

No score
No answers yet
No answers on this topic
Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.

In-Person Training

No score
No answers yet
No answers on this topic
Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.

Online Training

No score
No answers yet
No answers on this topic
Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.

Implementation

No score
No answers yet
No answers on this topic
Act-On8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective

Alternatives Considered

Better integration in our workflow and in our own application.
These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.

Return on Investment

  • Spending less time on sending newsletters.
  • Optimised engagement with partners and the press.
  • Getting a full picture of all our donor and contact information.
  • Needed to train our team on using an additional software.
  • Needed to invest time for the integration of the 3 systems.
  • Better qualified leads fed into sales
  • Increased volume of leads
  • Significantly higher open rates and clicks
  • We're just beginning to utilize attribution from the point of introduction to the point of conversion which will give us insights into what is effective in producing qualified sales leads.

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

7Sheep More Information

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information