What users are saying about
24 Ratings
342 Ratings
24 Ratings
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Score 8 out of 101
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

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Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
Martin Dr. Leute profile photo

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Act-On
7.3
WYSIWYG email editor
7Sheep
8.3
Act-On
7.9
Dynamic content
7Sheep
6.9
Act-On
7.1
Ability to test dynamic content
7Sheep
5.9
Act-On
6.7
Landing pages
7Sheep
6.6
Act-On
7.0
A/B testing
7Sheep
6.3
Act-On
6.9
Mobile optimization
7Sheep
7.8
Act-On
6.8
Email deliverability
7Sheep
8.4
Act-On
7.8
List management
7Sheep
7.9
Act-On
6.4
Triggered drip sequences
7Sheep
7.6
Act-On
9.2

Lead Management

7Sheep
7.4
Act-On
7.3
Lead nurturing
7Sheep
8.0
Act-On
7.0
Lead scoring and grading
7Sheep
6.6
Act-On
7.4
Data quality management
7Sheep
7.8
Act-On
7.9
Automated sales alerts and tasks
7Sheep
7.1
Act-On
6.7

Campaign Management

7Sheep
8.6
Act-On
7.6
Calendaring
7Sheep
9.1
Act-On
6.8
Event/webinar marketing
7Sheep
8.0
Act-On
8.5

Social Media Marketing

7Sheep
8.3
Act-On
7.9
Social sharing and campaigns
7Sheep
8.3
Act-On
7.9
Social profile integration
7Sheep
8.3
Act-On
7.9

Reporting & Analytics

7Sheep
6.8
Act-On
5.7
Dashboards
7Sheep
6.4
Act-On
5.5
Standard reports
7Sheep
6.4
Act-On
6.0
Custom reports
7Sheep
7.6
Act-On
5.7

Platform & Infrastructure

7Sheep
7.6
Act-On
7.3
API
7Sheep
8.5
Act-On
9.2
Role-based workflow & approvals
7Sheep
6.8
Act-On
6.8
Customizability
7Sheep
7.8
Act-On
6.7
Integration with Salesforce.com
7Sheep
7.3
Act-On
8.0
Integration with Microsoft Dynamics CRM
7Sheep
Act-On
6.1
Integration with SugarCRM
7Sheep
Act-On
7.0

Pros

  • Sporadic mailings to my clients via the e-mail campaign feature. I create personlised HTML emails with the visual editor and schedule them to be sent during the day when I am on the road.
  • After initial contact with new clients I setup a series of timed emails to stay in contact. Based on flags I have in the system they are automatically adjusted.
  • Existing clients get automated emails after certain events like visits or deliveries.
  • I often get in touch with support to ask for best practice examples and they are always helpful.
Martin Dr. Leute profile photo
  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo

Cons

  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
No photo available
  • I would really like to see the "send over time" feature be added back to the webinar messaging. This feature is very important for maintaining a low bounce rate.
  • It would be nice to allow for more flexibility with the information processed in funnel reports. Not all of the options available will allow for the data that we are looking for.
  • They need to design a better functioning more realistic marketing calendar.
Richard Longo profile photo

Likelihood to Renew

7Sheep8.2
Based on 3 answers
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
Clemens Degendorfer profile photo
Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available
Act-On7.2
Based on 31 answers
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
Charles Harte profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Performance

No score
No answers yet
No answers on this topic
Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No photo available
Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Online Training

No score
No answers yet
No answers on this topic
Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Implementation

No score
No answers yet
No answers on this topic
Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

Alternatives Considered

7Sheep is much easier to use.
Stefan Rehm profile photo
Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo

Return on Investment

  • We certainly have experienced a great efficiency for our staff.
  • We spend far less time chasing tasks as they can be divided within 7Sheep.
  • Segmentation of data and lead management is really great and has helped us enormously in terms of efficient use of data.
Angela Hawliczek profile photo
  • Increased lead conversion efficiency
  • Increased output of marketing e-mails
  • Flawless integration with sales CRM; no mis-matched information or confusing leads for our Sales team
Lauren Kates profile photo

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.