What users are saying about

7Sheep

24 Ratings

Act-On

328 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Act-On

328 Ratings
Score 7 out of 101

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Likelihood to Recommend

7Sheep

I use 7Sheep for marketing as a sales person. This works well for me as a single user. I do not think I could use the software together with my colleagues. Although we could have separated lists the access rights might not fit our use case. It has a strong marketing focus and cannot replace a full CRM system.
Martin Dr. Leute profile photo

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Act-On
7.5
WYSIWYG email editor
7Sheep
8.3
Act-On
7.3
Dynamic content
7Sheep
6.9
Act-On
6.9
Ability to test dynamic content
7Sheep
5.9
Act-On
6.6
Landing pages
7Sheep
6.6
Act-On
7.8
A/B testing
7Sheep
6.3
Act-On
8.0
Mobile optimization
7Sheep
7.8
Act-On
7.7
Email deliverability
7Sheep
8.4
Act-On
8.8
List management
7Sheep
7.9
Act-On
6.0
Triggered drip sequences
7Sheep
7.6
Act-On
8.3

Lead Management

7Sheep
7.4
Act-On
6.7
Lead nurturing
7Sheep
8.0
Act-On
6.3
Lead scoring and grading
7Sheep
6.6
Act-On
6.9
Data quality management
7Sheep
7.8
Act-On
7.1
Automated sales alerts and tasks
7Sheep
7.1
Act-On
6.4

Campaign Management

7Sheep
8.6
Act-On
7.5
Calendaring
7Sheep
9.1
Act-On
6.8
Event/webinar marketing
7Sheep
8.0
Act-On
8.3

Social Media Marketing

7Sheep
8.3
Act-On
6.7
Social sharing and campaigns
7Sheep
8.3
Act-On
6.4
Social profile integration
7Sheep
8.3
Act-On
7.0

Reporting & Analytics

7Sheep
6.8
Act-On
5.3
Dashboards
7Sheep
6.4
Act-On
4.7
Standard reports
7Sheep
6.4
Act-On
5.7
Custom reports
7Sheep
7.6
Act-On
5.6

Platform & Infrastructure

7Sheep
7.6
Act-On
6.5
API
7Sheep
8.5
Act-On
8.0
Role-based workflow & approvals
7Sheep
6.8
Act-On
6.4
Customizability
7Sheep
7.8
Act-On
5.1
Integration with Salesforce.com
7Sheep
7.3
Act-On
8.0
Integration with Microsoft Dynamics CRM
7Sheep
Act-On
4.1
Integration with SugarCRM
7Sheep
Act-On
7.1

Pros

  • Sporadic mailings to my clients via the e-mail campaign feature. I create personlised HTML emails with the visual editor and schedule them to be sent during the day when I am on the road.
  • After initial contact with new clients I setup a series of timed emails to stay in contact. Based on flags I have in the system they are automatically adjusted.
  • Existing clients get automated emails after certain events like visits or deliveries.
  • I often get in touch with support to ask for best practice examples and they are always helpful.
Martin Dr. Leute profile photo
  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo

Cons

  • 7Sheep is used as a standalone software and not integrated in our intranet.
  • Setup of automated emails could be more visual to better see when which email is sent.
  • A helper library for API access would be useful.
No photo available
  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo

Likelihood to Renew

7Sheep8.2
Based on 3 answers
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
Clemens Degendorfer profile photo
Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
No photo available
Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Performance

No score
No answers yet
No answers on this topic
Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
No photo available
Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Online Training

No score
No answers yet
No answers on this topic
Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Implementation

No score
No answers yet
No answers on this topic
Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo

Alternatives Considered

7Sheep is much easier to use.
Stefan Rehm profile photo
The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo

Return on Investment

  • Our newsletter is now more effective.
  • We now know what our contacts are interested in as I see which pages they are visiting on my website. This helps in the sales process.
  • I needed some time to get used to using another tool in sales and marketing. But the additional insight is worth the effort.
Haider Shnawa profile photo
  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.