What users are saying about

7Sheep

24 Ratings

Act-On

322 Ratings

7Sheep

24 Ratings
Score 8 out of 101

Act-On

322 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

7Sheep

As there are not currently any out of the box integrations with 7Sheep I would ask them to talk about the API and integrations - they can be done but it is best to ask for a timeline on this too. It will also be interesting to see when further integrations are offered - they had no set timeline for this when we spoke at the beginning of the year.

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end

Feature Rating Comparison

Email & Online Marketing

7Sheep
7.3
Act-On
7.6
WYSIWYG email editor
7Sheep
8.3
Act-On
7.5
Dynamic content
7Sheep
6.9
Act-On
6.7
Ability to test dynamic content
7Sheep
5.9
Act-On
6.6
Landing pages
7Sheep
6.6
Act-On
8.0
A/B testing
7Sheep
6.3
Act-On
8.0
Mobile optimization
7Sheep
7.8
Act-On
7.9
Email deliverability
7Sheep
8.4
Act-On
9.0
List management
7Sheep
7.9
Act-On
6.4
Triggered drip sequences
7Sheep
7.6
Act-On
8.2

Lead Management

7Sheep
7.4
Act-On
6.8
Lead nurturing
7Sheep
8.0
Act-On
6.5
Lead scoring and grading
7Sheep
6.6
Act-On
7.0
Data quality management
7Sheep
7.8
Act-On
7.3
Automated sales alerts and tasks
7Sheep
7.1
Act-On
6.7

Campaign Management

7Sheep
8.6
Act-On
7.6
Calendaring
7Sheep
9.1
Act-On
6.8
Event/webinar marketing
7Sheep
8.0
Act-On
8.4

Social Media Marketing

7Sheep
8.3
Act-On
6.8
Social sharing and campaigns
7Sheep
8.3
Act-On
6.5
Social profile integration
7Sheep
8.3
Act-On
7.0

Reporting & Analytics

7Sheep
6.8
Act-On
5.6
Dashboards
7Sheep
6.4
Act-On
4.9
Standard reports
7Sheep
6.4
Act-On
5.9
Custom reports
7Sheep
7.6
Act-On
5.9

Platform & Infrastructure

7Sheep
7.6
Act-On
6.6
API
7Sheep
8.5
Act-On
7.9
Role-based workflow & approvals
7Sheep
6.8
Act-On
6.8
Customizability
7Sheep
7.8
Act-On
5.4
Integration with Salesforce.com
7Sheep
7.3
Act-On
8.0
Integration with Microsoft Dynamics CRM
7Sheep
Act-On
4.3
Integration with SugarCRM
7Sheep
Act-On
7.2

Pros

  • With an embedded form we capture leads on our website. These leads get a drip campaign.
  • After someone has signed up we store relevant details in 7Sheep via the API and start a drip campaign.
  • All users and leads get our newsletter and updates.
  • We have installed the 7Sheep tracking code on our website to get additional information about our leads.
  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development

Cons

  • A Wordpress plugin is missing. This could make it easier to install the tracking code and to embed forms.
  • A payment module. If we could get donations directly in the tool we would not need to integrate our payment software.
  • The templates for mail merge need to be integrated via the 7Sheep support. Would love to do this on my own.
  • Easier synchronisation features with other applications.
  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.

Likelihood to Renew

7Sheep8.2
Based on 3 answers
The tool serves our needs and we like the user interface. The few times we contacted support they were super helpful and responsive. When we asked for more integrations they confirmed the integrations we need (e.g. Hipchat) for the near future.
Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.

Usability

7Sheep7.0
Based on 2 answers
It is easy to use and if I do have a problem or question I receive an answer almost immediately.
Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.

Reliability and Availability

No score
No answers yet
No answers on this topic
Act-On9.1
Based on 14 answers
This product has never been down when I needed it

Performance

No score
No answers yet
No answers on this topic
Act-On8.2
Based on 13 answers
Act-On just keeps improving.

Support

7Sheep8.2
Based on 3 answers
I seem to always talk to the same person and they've been very helpful and given support where needed.
Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time

In-Person Training

No score
No answers yet
No answers on this topic
Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.

Online Training

No score
No answers yet
No answers on this topic
Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.

Implementation

No score
No answers yet
No answers on this topic
Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).

Alternatives Considered

7Sheep is much easier to use.
I chose Act-On based on price and that it was a new objective for my company. Act-On is a very robust system that is affordable. I didn't need a complex system. Act-On had what I needed to roll out marketing automation. It also has the ability to scale globally without too much more integration, which is a plus. The other systems have a lot of great features, how for what I needed they did not make sense. I see Act-On adding new features all of the time and I'm sure they will add some of the competitors features, however their system is very robust and easy to use as it is.

Return on Investment

  • Automated lead nurturing is a huge time saver.
  • Using the same contact list for nurturing and the newsletter is reducing our administration.
  • Segmenting our contacts into the different business segments also makes my life easier.
  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.

Pricing Details

7Sheep

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
7Sheep Editions & Modules
7Sheep
Edition
Entrepreneur
$591
Small Team
$2492
Business
$3893
Enterprise
4
1. Single User
2. Per month, up to 5 Users
3. Per month, up to 10 users
4. Above 10 users
Additional Pricing Details

7Sheep More Information

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information