101 Ratings
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Score 6.5 out of 100
Top Rated
141 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Sprinklr Modern Engagement

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.1
Sprinklr Modern Engagement
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Sprinklr Modern Engagement
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sprinklr Modern Engagement
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Sprinklr Modern Engagement
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Sprinklr Modern Engagement
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.2
Sprinklr Modern Engagement
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.4
Sprinklr Modern Engagement
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sprinklr Modern Engagement
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Sprinklr Modern Engagement
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.2
Sprinklr Modern Engagement

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sprinklr Modern Engagement
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Sprinklr Modern Engagement
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.6
Sprinklr Modern Engagement
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.8
Sprinklr Modern Engagement
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Sprinklr Modern Engagement

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Sprinklr Modern Engagement
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.6
Sprinklr Modern Engagement
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sprinklr Modern Engagement

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Sprinklr Modern Engagement
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Sprinklr Modern Engagement
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Sprinklr Modern Engagement

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Sprinklr Modern Engagement
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Sprinklr Modern Engagement
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.7
Sprinklr Modern Engagement
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.6
Sprinklr Modern Engagement

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Sprinklr Modern Engagement
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Sprinklr Modern Engagement
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Sprinklr Modern Engagement
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Sprinklr Modern Engagement
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Sprinklr Modern Engagement
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Sprinklr Modern Engagement
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sprinklr Modern Engagement

Listening/monitoring

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.5
Boolean keyword searches
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.6
Filtering out noise/spam
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.3
Sentiment analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
6.8
Broad channel coverage
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
8.2

Publishing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.2
Content planning and scheduling
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
8.3
Audience targeting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
6.8
Content optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
6.8
Workflow management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
6.9

Engagement

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.5
Automated routing and prioritization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
8.0
Customer interaction histories
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.3
Bulk actions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.2

Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.2
Lead generation
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
6.3
Content marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
8.2
Paid media management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
6.6
Campaigns and promotions
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.9

Channel coverage/integration

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.6
Twitter
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
8.5
Facebook
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
8.4
LinkedIn
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.7
Google+
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.5
Instagram
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
6.4
Pinterest
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.4
YouTube
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.0

Reporting/analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
8.4
Campaign success analytics
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
8.6
Real-time tracking
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
8.4
Competitor analysis
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
8.2

Account management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.0
Role-based user permissions & privileges
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.4
Mobile access
Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
6.5

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Sprinklr Modern Engagement

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 6.5
Based on 42 answers
Most bugs or fixes are completed in a timely manner as long as you submit an official ticket to Sprinklr Support. I think some fo the feature requests, which take longer to implement, are not high on the list right now, such as better integration with Instagram Stories for publishing and reporting.
Anonymous | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Engagement

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
Anonymous | TrustRadius Reviewer

Screenshots

Sprinklr Modern Engagement

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Sprinklr Modern Engagement
7.5

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Sprinklr Modern Engagement
8.5

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Sprinklr Modern Engagement
8.0

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Sprinklr Modern Engagement
9.1

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Sprinklr Modern Engagement
8.2

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Sprinklr Modern Engagement
6.5

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
7.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Sprinklr Modern Engagement
8.4

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Sprinklr Modern Engagement
9.0

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Sprinklr Modern Engagement
8.2

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