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Top Rated
132 Ratings
113 Ratings
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Score 8.6 out of 100

VanillaSoft

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Top Rated
132 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

VanillaSoft

1. Setting up automated follow up emails with your potential leads saves a huge amount of time because many times team members forget to follow up with customers.2. Awesome dashboard to tell you about each activity like number of call, duration etc .3. Customizable email templates 4. Highly responsive support team
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
VanillaSoft
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
VanillaSoft
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
VanillaSoft
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
VanillaSoft
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
VanillaSoft
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
VanillaSoft
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
VanillaSoft
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
VanillaSoft
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
VanillaSoft
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
VanillaSoft

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
VanillaSoft
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
VanillaSoft
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
VanillaSoft
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
VanillaSoft
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
VanillaSoft

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
VanillaSoft
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
VanillaSoft
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
VanillaSoft

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
VanillaSoft
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
VanillaSoft
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
VanillaSoft

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
VanillaSoft
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
VanillaSoft
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
VanillaSoft
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
VanillaSoft

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
VanillaSoft
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
VanillaSoft
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
VanillaSoft
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
VanillaSoft
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
VanillaSoft
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
VanillaSoft
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
VanillaSoft

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

VanillaSoft

  • We use various methods to generate leads and VanillaSoft does a magnificent task of prioritizing the customers and allows us [to] manage the order in which we want to call them.
  • The accessibility and user-friendliness of the software allow us to be more productive and spend less time on training, documentation, or customer support.
  • We use VanillaSoft to swiftly communicate with customers because we can email, call, and send SMS with the click of a single button.
Sandarbh Asthana | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

VanillaSoft

  • Would love to see a mobile app - so that I can monitor ongoing campaigns on the go. Periodically questions arise that need my immediate attention - would be nice to pull up the dash board to see what is going on real time from my phone.
Valie Robbins | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

VanillaSoft

VanillaSoft 9.4
Based on 3 answers
We have no reason not to renew. Vanilla Soft has been the best CRM (for us) that we have ever used. The value is great, we love the system, and it's easy to get assistance from Vanilla Soft team when needed. Our team is so used to the calling and admin functions there is no desire to change.
Anonymous | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

VanillaSoft

VanillaSoft 9.4
Based on 3 answers
The entire system is setup so perfectly. It makes training callers much quicker, and admin tools are so easy to navigate when you get use to using it. Also, if there is ever something I cannot figure out, I can get support from Vanilla Soft very quickly to resolve and get my task accomplished.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

VanillaSoft

VanillaSoft 9.4
Based on 3 answers
It is very rare that we have system issues. Maybe a handful of times over the years, we had to contact support about being unable to access. It was always a quick response from the Vanilla Soft team, and they would clearly explain the issue and usually give time frame on fixing, or have it fixed immediately.
Anonymous | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

VanillaSoft

VanillaSoft 9.4
Based on 3 answers
I work on all aspects for Vanilla Soft for our company. The pages overall do load very quickly. Reports are amazing, I can get quick report, customized reports, and anything I may need to present to client in very little time. It has made my job so much simpler. As far as I know, integration goes smoothly as well
Anonymous | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

VanillaSoft

VanillaSoft 9.0
Based on 6 answers
Response time was acceptable for the relatively few problems any of our users may have encountered. Fortunately, such occasions were rare.
Alvin Fayman | TrustRadius Reviewer

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

VanillaSoft

VanillaSoft 9.3
Based on 2 answers
It was very helpful and informative. The learning of the tool is something anyone can do, as the setup is so well thought out.
Anonymous | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

VanillaSoft

VanillaSoft 9.0
Based on 1 answer
It was very thorough. Vanilla Soft team did not rush us. They explained the various functions clearly and were open to any and all questions we had as we began to learn the system. Also, once training completed, if we encountered anything we could not figure out, the support team was fantastic in helping us out.
Anonymous | TrustRadius Reviewer

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

VanillaSoft

VanillaSoft 9.6
Based on 5 answers
Our implementation was very easy.
Janet Kennedy | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

VanillaSoft

VanillaSoft has very similar offerings to Outreach in terms of usability and opportunities for streamlined prospect engagement. The main differences lie with their user experience, customer service, and how information is presented through the platform in terms of knowledge base and analytics. Both are suitable tools, the differentiation comes down to preference of interface and data presentation.
Anonymous | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

VanillaSoft

VanillaSoft 9.3
Based on 2 answers
Vanilla soft has been great. The flexibility of the system is wonderful. The scalable software options are impressive as well. I would strongly support Vanilla Soft's capabilities in this area. You really can do just about anything to get the setup and or integrations you may desire for your company needs
Anonymous | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

VanillaSoft

  • This product has increased and enhanced our company’s productivity and at the same time maintained the quality as well.
  • It has proven to be a time saver because now a lot of our time is saved that we always intend to wisely utilize somewhere else.
Mallory Robinson | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Acoustic Campaign (formerly IBM Watson Campaign Automation) Editions & Modules

Additional Pricing Details

VanillaSoft

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VanillaSoft Editions & Modules

Edition
VanillaSoft Pro$801
  1. user
Additional Pricing Details
VanillaSoft offers several add-ons to use in conjunction with our base platforms including: Auto Dialing Call Recording VoIP SmartCaller ID SMS

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
VanillaSoft
8.7

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
VanillaSoft
9.4

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
VanillaSoft
9.4

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
VanillaSoft
9.4

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
VanillaSoft
9.4

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
VanillaSoft
9.0

In-Person Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
VanillaSoft
9.3

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
VanillaSoft
9.0

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
VanillaSoft
9.6

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
VanillaSoft
9.3

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