What users are saying about
26 Ratings
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Score 8 out of 100
3 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl | TrustRadius Reviewer

AdEspresso by Hootsuite

[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
Casey Cleary (LION) | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Acquisio
AdEspresso by Hootsuite
7.0
Data Transfer
Acquisio
AdEspresso by Hootsuite
7.0
DSP integration
Acquisio
AdEspresso by Hootsuite
7.0

Ad Campaigns

Acquisio
AdEspresso by Hootsuite
6.6
Ad campaign creation
Acquisio
AdEspresso by Hootsuite
7.5
Ad deployment
Acquisio
AdEspresso by Hootsuite
7.5
Display advertising
Acquisio
AdEspresso by Hootsuite
7.0
Ad display and retargeting segmentation
Acquisio
AdEspresso by Hootsuite
6.0
Sequence targeting
Acquisio
AdEspresso by Hootsuite
5.0

Ad Reporting & Analytics

Acquisio
AdEspresso by Hootsuite
6.8
Ad dashboards
Acquisio
AdEspresso by Hootsuite
7.5
Ad performance reports
Acquisio
AdEspresso by Hootsuite
8.5
Ad conversion tracking
Acquisio
AdEspresso by Hootsuite
7.5
Ad attribution reporting
Acquisio
AdEspresso by Hootsuite
6.5
Cross-channel ad management
Acquisio
AdEspresso by Hootsuite
6.0
Ad forecasting and optimization
Acquisio
AdEspresso by Hootsuite
4.5

Pros

Acquisio

  • Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
  • Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
  • Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.
Anonymous | TrustRadius Reviewer

AdEspresso by Hootsuite

  • A/B testing
  • Mass advertising
  • Budget and finance
Zafer Elcik | TrustRadius Reviewer

Cons

Acquisio

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available
Emmanuelle Ruscio | TrustRadius Reviewer

AdEspresso by Hootsuite

  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
Casey Cleary (LION) | TrustRadius Reviewer

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Anonymous | TrustRadius Reviewer

AdEspresso by Hootsuite

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
Anonymous | TrustRadius Reviewer

AdEspresso by Hootsuite

No score
No answers yet
No answers on this topic

Support Rating

Acquisio

Acquisio 8.2
Based on 4 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Anonymous | TrustRadius Reviewer

AdEspresso by Hootsuite

No score
No answers yet
No answers on this topic

Implementation Rating

Acquisio

Acquisio 8.0
Based on 2 answers
They handled it well.
Tom Bonanno | TrustRadius Reviewer

AdEspresso by Hootsuite

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Ben Hopper | Digital Marketing Specialist | TrustRadius Reviewer

AdEspresso by Hootsuite

I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
Casey Cleary (LION) | TrustRadius Reviewer

Return on Investment

Acquisio

  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Barry Bartoszek | TrustRadius Reviewer

AdEspresso by Hootsuite

  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
Casey Cleary (LION) | TrustRadius Reviewer

Screenshots

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

AdEspresso by Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Acquisio
6.0
AdEspresso by Hootsuite
7.0

Likelihood to Renew

Acquisio
5.4
AdEspresso by Hootsuite

Usability

Acquisio
6.0
AdEspresso by Hootsuite

Support Rating

Acquisio
8.2
AdEspresso by Hootsuite

Implementation Rating

Acquisio
8.0
AdEspresso by Hootsuite

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