Acquisio vs. AdEspresso by Hootsuite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquisio
Score 8.0 out of 10
N/A
Acquisio is a performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. According to the vendor, this solution provides the most powerful optimization algorithm on the market which enables users to set more accurate bids and deliver more clicks at a lower cost per click. The vendor’s value proposition is that this unique high frequency, predictive…N/A
AdEspresso by Hootsuite
Score 7.3 out of 10
N/A
AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.N/A
Pricing
AcquisioAdEspresso by Hootsuite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AcquisioAdEspresso by Hootsuite
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
AcquisioAdEspresso by Hootsuite
Top Pros
Top Cons
Features
AcquisioAdEspresso by Hootsuite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Acquisio
-
Ratings
AdEspresso by Hootsuite
7.0
2 Ratings
Data Transfer00 Ratings7.02 Ratings
DSP integration00 Ratings7.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Acquisio
-
Ratings
AdEspresso by Hootsuite
6.6
2 Ratings
Ad campaign creation00 Ratings7.52 Ratings
Ad deployment00 Ratings7.52 Ratings
Display advertising00 Ratings7.02 Ratings
Ad display and retargeting segmentation00 Ratings6.02 Ratings
Sequence targeting00 Ratings4.92 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Acquisio
-
Ratings
AdEspresso by Hootsuite
6.8
2 Ratings
Ad dashboards00 Ratings7.52 Ratings
Ad performance reports00 Ratings8.52 Ratings
Ad conversion tracking00 Ratings7.52 Ratings
Ad attribution reporting00 Ratings6.52 Ratings
Cross-channel ad management00 Ratings6.02 Ratings
Ad forecasting and optimization00 Ratings4.42 Ratings
User Ratings
AcquisioAdEspresso by Hootsuite
Likelihood to Recommend
8.0
(16 ratings)
7.0
(2 ratings)
Likelihood to Renew
5.4
(6 ratings)
-
(0 ratings)
Usability
6.0
(2 ratings)
-
(0 ratings)
Support Rating
8.2
(6 ratings)
-
(0 ratings)
Implementation Rating
8.0
(4 ratings)
-
(0 ratings)
User Testimonials
AcquisioAdEspresso by Hootsuite
Likelihood to Recommend
Newfold Digital
Acquisio recommends using promotion intelligently to accomplish your goals because it is a critical component of achieving them. It is a wonderful platform for advertising and marketing your business in various ways to attract a large number of people. Excellent for scaling your staff and managing multiple SEM campaigns. That's why I recommend Acquisio definitely for your business.
Read full review
Hootsuite
[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)
Read full review
Pros
Newfold Digital
  • Acquisio does so many things to deserve praise. But where they excel above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.
  • Acquisio is focused on automation, scalability, and systematic performance improvement.
  • Acquisio's campaign cloner allows us to set up a campaign once and not only duplicate it from AdWords to Bing but sync the two, as well. This is a huge time saver and obviously also helps us to maintain consistency across the two publishers.
Read full review
Hootsuite
  • A/B testing
  • Mass advertising
  • Budget and finance
Read full review
Cons
Newfold Digital
  • Some of the screens in the platform take a little while to load and you may need to refresh.
  • More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
  • Hopefully they will add support for more fonts soon.
Read full review
Hootsuite
  • It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
  • There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
  • Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.
Read full review
Likelihood to Renew
Newfold Digital
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
Read full review
Hootsuite
No answers on this topic
Usability
Newfold Digital
The updates they have recently made have been time consuming to keep up with
Read full review
Hootsuite
No answers on this topic
Support Rating
Newfold Digital
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
Read full review
Hootsuite
No answers on this topic
Implementation Rating
Newfold Digital
They handled it well.
Read full review
Hootsuite
No answers on this topic
Alternatives Considered
Newfold Digital
We have started using Domo since we began using Acquisio and are extremely happy with Domo. We will continue to use Acquisio though because of the ability to directly manage paid search ads and the ability to create simple reports quickly. Also considering the cost of Domo, unless you specifically need reports with more sources of data, Acquisio is all you really need.
Read full review
Hootsuite
I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.
Read full review
Return on Investment
Newfold Digital
  • Acquisio let us create reports on the fly, saving us lots of time; time that was better spend optimizing client campaigns.
  • Acqusio's Bid and Budget Management tool (BBM) helped a struggling client achieve desired traffic and conversion results with little to no work from our agency.
  • Acquisio's quick customer service responsiveness let us get our questions answered quickly.
Read full review
Hootsuite
  • They have helped us greatly in lead generation for internal marketing efforts
  • Big focus on lead generation for clients, have helped sell dozens of homes for them!
  • Engagement and lead gen saw a big increase while using AdEspresso
Read full review