What users are saying about

Acquisio

25 Ratings

Marin Software

61 Ratings

Acquisio

25 Ratings
Score 6.6 out of 101

Marin Software

61 Ratings
Score 6.3 out of 101

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Likelihood to Recommend

Acquisio

If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.
No photo available

Marin Software

It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting.What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin
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Pros

  • Easy to create reports for digital campaigns
  • Easy to make bulk changes to paid search campaigns
  • Easy to ensure consistency of paid search campaigns across Google and Bing
  • Ability to automate reports and email them to specific users on a scheduled basis
  • Bid and budget automation for paid search campaigns is successful at hitting CPA targets
Ben Hopper | Digital Marketing Specialist profile photo
  • Consolidation of multiple accounts. Google, Bing, other...all in one place. This is why reporting is based out of Marin. One data source vs. many.
  • Bid management for financial goals. Setting a cost-per-conversion goal allows Marin to maximize conversions by adjusting bids up and down. Performance increases are amazing!
  • Reporting. Flexibility of reports is pretty cool.
Robert Frost profile photo

Cons

  • Lack of ability to manage social media ads
  • Somewhat limited number of visualizations in reports
  • Slow to add new features and respond to changes in platforms
Ben Hopper | Digital Marketing Specialist profile photo
  • It would be really nice to have a solution to some annoying tracking problems like Bing revenue data and side by side publisher/marin tracker data.
  • Allowing the upload of DSP or other non-supported platform data would let us use Marin as a reporting suite
Noah Omri Levin profile photo

Likelihood to Renew

Acquisio5.4
Based on 6 answers
The price restraints makes other platforms out of reach.
Amanda West-Bookwalter profile photo
Marin Software7.6
Based on 23 answers
I can't believe in managing hundreds or thousands of campaigns without Marin. Also, Marin is giving us support on how to manage campaigns better. With that said, we'll continue to use this software.
No photo available

Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available
Marin Software8.9
Based on 5 answers
As mentioned previously, the bidding setup is confusing, with way too many settings that can make or break your campaign.
Robert Frost profile photo

Support

Acquisio8.2
Based on 3 answers
My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.
No photo available
Marin Software8.2
Based on 5 answers
Statisticians that will go above and beyond to explain the way marin works. Great support
No photo available

Online Training

No score
No answers yet
No answers on this topic
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
No photo available

Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation
No photo available
Marin Software9.8
Based on 5 answers
Stream lined process, easy to follow along
No photo available

Alternatives Considered

Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Tom Bonanno profile photo
Marin rolls out updates and features at a pace that is unparalleled. Their operations teams work with us to integrate tracking.
Noah Omri Levin profile photo

Return on Investment

  • I would say it's had a positive impact, since we can aggregate ROAS data more easily for eComm, especially.
Amanda West-Bookwalter profile photo
  • This truly showed key insights and way to optimize all in one dashboard
  • when the platform breaks, they provide quick feedback on customer service
No photo available

Screenshots

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marin Software

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details