Acquisio vs Marin Software

• Provides multiple methods of viewing and sharing campaign data. It is definitely an upgrade from the basic PPC reports. Fully customizable and new features are being added regularly.
• Acquisio now provides support for the importation of the video campaign data. This saves her company lots of time as we used to have to do this process manually.
• Aquisio now has instant chat support in the platform which saves a lot of time as you can get quick answers to any problems you may be having.

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• Budgeting. Marin allows you to easily see budget and manage budget across engines. It is easy to shift budget from google and bing in real time.
• Bidding. We have found the bidding tool extremely successful across our clients to lower cost per conversions and save money.

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• Some of the screens in the platform take a little while to load and you may need to refresh.
• More details on mobile campaigns would be helpful but Acquisio is limited by what is available in the PPC provider's API.
• Hopefully they will add support for more fonts soon.

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• Account representatives and upper management aren't always the most helpful when dealing with business effecting issues.
• Some small minor changes require a bulk sheet when they can easily be done in the interface if Marin had that ability.
• Doesn't seem like there is any progression by the Marin team to make updates to the tool.

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• Acquisio has helped us to improve relationships with our PPC clients.
• The customizable reports have helped our consultants gain better insight into how to help their clients as well.
• The standards we were able to reach using this platform have enabled us to be the top provider in our market.

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• For our Local paid search team, it increased our account managers productivity an incredible amount. When running on DoubleClick, AMs were expected to manage no more than 80 accounts per person. After the transition to Marin, some AMs were managing up to 130 accounts efficiency.
• When it comes to customer service, I was incredibly impressed the first 6-8 months. Then everything fell apart. We had a dedicated account manager but they wanted to push all issues through their support center. I understand why they would want to do this, but the support center didn't know our unique setup and, quite honestly, half-assed everything that came their way. This happened across teams in the company as well. I definitely saw an alarming decline in customer service over time.

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