What users are saying about

Acquisio vs Marin Software

Acquisio

25 Ratings

Marin Software

61 Ratings

Acquisio

25 Ratings
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Score 6.5 out of 101

Based on 25 reviews and ratings

Marin Software

61 Ratings
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Score 6.5 out of 101

Based on 61 reviews and ratings

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Likelihood to Recommend

Acquisio

If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.

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Verified User
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Marin Software

I think larger clients or clients with multiple initiatives and programs are better suited for Marin. Also, clients who have consistent and reoccurring reports that need to be accessed should use Marin. The web query abilities truly make reporting and bid strategy 100 times easier! The overview is intuitive and customizable according to your liking or your client's needs.

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Nikita Patel profile photo
Nikita Patel
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Pros

  • Reports: The report center platform is really well made, easy to use and to automate. It can be custom and it comes into multiple languages.
  • Support: The customer support is really quick and effective.
  • Budget management: Acquisio makes it easy to manage your monthly budget across multiple publishers.

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Emmanuelle Ruscio profile photo
Emmanuelle Ruscio
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  • The overview tab is helpful for overall knowledge and quick updates for spend, ROI, etc.
  • Ability to filter in endless ways.
  • Reporting is easy to customize and can be pulled across clients.
  • Adding dimensions makes your life easier and can be customized per client needs.

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Nikita Patel
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Cons

  • Facebook management: You cannot manage Facebook directly through Acquisio. You can only see the data in the platform.
  • Campaign automation: The rules and algorithms takes a lot of time to be applied if you managed them manually.
  • LinkedIn: No LinkedIn integration available

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Emmanuelle Ruscio profile photo
Emmanuelle Ruscio
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  • We have a lot of issues with syncing data from Omniture with our Marin clients. Often times, data will be missing for certain days.
  • Sitelinks are not the easiest to upload and view in Marin.
  • Better download speeds for reporting would help us get more done in a day.

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Nikita Patel
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Likelihood to Renew

Acquisio5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

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Verified User
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Marin Software7.6
Based on 23 answers
We have a solid Marin account team that is thoroughly invested in our business. They are insightful, helpful, and are always willing to walk us through any new features or retrain us on old ones. Additionally, the sales dept at Marin has been helpful in providing use-cases, whitepapers, and other documents that have assisted our sales team with closing new business.

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Robert Frost
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Usability

Acquisio6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with

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Verified User
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Marin Software8.9
Based on 5 answers
Marin has a very basic layout, which makes it easy to use and easy to learn and this is very important in a fast paced environment, when there is not a whole lot of time to learn a new program without getting caught behind. Marin has some nice training that makes this whole process super easy.

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Support

Acquisio8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.

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Verified User
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Marin Software8.2
Based on 5 answers
The times that I have had to contact Marin support, they have been very helpful. When I spoke with them on the phone, they walked me through the process to be able to resolve the issue that I had, The gentleman walked me through all the steps and easily helped me resolve the issue that I had.

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Verified User
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Online Training

No score
No answers yet
No answers on this topic
Marin Software9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.

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Verified User
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Implementation

Acquisio8.0
Based on 2 answers
I was not part of the initial implementation

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Verified User
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Marin Software9.8
Based on 5 answers
I think if we had known what we wanted, the implementation would have been perfect. Since we didn't, there was quite a bit of back and forth between ethology and the implementation team at Marin. The process ended up taking a lot longer than we expected it to take, but worked out in the end.

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Robert Frost
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Alternatives Considered

For now I have myself only use Acquisio

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Emmanuelle Ruscio profile photo
Emmanuelle Ruscio
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Both platforms have their advantages. Marin was chosen due to price point, bid management and reporting.

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Verified User
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Return on Investment

  • Increased employee efficiency
  • Increased client satisfaction/retention due to the quality of the reports
  • Greater insight into performance across Google and Bing

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Ben Hopper | Digital Marketing Specialist
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  • We focused on lead and application conversion, so bid management was of essence. After integration backend CRM with frontend conversion data, we were able to bid on quality conversions and have better ROI.
  • Marin is a bit pricey, but is definitely worth it in the long run.

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Aigerim Kikimova, MBA profile photo
Aigerim Kikimova, MBA
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Screenshots

Marin Software—

Pricing Details

Acquisio

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—

Marin Software

General
Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No
Additional Pricing Details
—