Acquisio vs Marin Software

Acquisio

If you manage a large number of campaigns and need to do automation and bid adjustments in addition to report scheduling then Aquisio is right for you.

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Verified User

Account Manager in Marketing

Publishing Company, 51-200 employees

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Marin Software

It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting.What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin

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Verified User

Account Manager in Marketing

Marketing and Advertising Company, 51-200 employees

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Pros

Easy to create reports for digital campaigns
Easy to make bulk changes to paid search campaigns
Easy to ensure consistency of paid search campaigns across Google and Bing
Ability to automate reports and email them to specific users on a scheduled basis
Bid and budget automation for paid search campaigns is successful at hitting CPA targets

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Ben Hopper | Digital Marketing Specialist

Sr. Digital Marketing Analyst

Archer MalmoMarketing and Advertising, 51-200 employees

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Consolidation of multiple accounts. Google, Bing, other...all in one place. This is why reporting is based out of Marin. One data source vs. many.
Bid management for financial goals. Setting a cost-per-conversion goal allows Marin to maximize conversions by adjusting bids up and down. Performance increases are amazing!
Reporting. Flexibility of reports is pretty cool.

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Robert Frost

Manager of Paid Media

ethologyMarketing and Advertising, 51-200 employees

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Cons

Lack of ability to manage social media ads
Somewhat limited number of visualizations in reports
Slow to add new features and respond to changes in platforms

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Ben Hopper | Digital Marketing Specialist

Sr. Digital Marketing Analyst

Archer MalmoMarketing and Advertising, 51-200 employees

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It would be really nice to have a solution to some annoying tracking problems like Bing revenue data and side by side publisher/marin tracker data.
Allowing the upload of DSP or other non-supported platform data would let us use Marin as a reporting suite

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Noah Omri Levin

Senior Media Manager

Search DiscoveryMarketing and Advertising, 11-50 employees

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Likelihood to Renew

Acquisio5.4

Based on 6 answers

The price restraints makes other platforms out of reach.

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Amanda West-Bookwalter

Senior Account Manager

Hanapin MarketingMarketing and Advertising, 11-50 employees

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Marin Software7.6

Based on 23 answers

I can't believe in managing hundreds or thousands of campaigns without Marin. Also, Marin is giving us support on how to manage campaigns better. With that said, we'll continue to use this software.

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Verified User

Analyst in Marketing

Internet Company, 201-500 employees

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Usability

Acquisio6.0

Based on 2 answers

The updates they have recently made have been time consuming to keep up with

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

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Marin Software8.9

Based on 5 answers

As mentioned previously, the bidding setup is confusing, with way too many settings that can make or break your campaign.

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Robert Frost

Manager of Paid Media

ethologyMarketing and Advertising, 51-200 employees

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Support

Acquisio8.2

Based on 3 answers

My experience with Acquisio is a tale of two situations. We had a customer service rep named Jeannie who was supernaturally gifted at anticipating and solving our issues. Her response time was so fast it felt like she was responding before I even hit SEND on our emails. Jeannie was deservedly promoted and support has been a little slower and we have had to make multiple requests to get answers since.

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Verified User

Strategist in Other

Marketing and Advertising Company, 51-200 employees

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Marin Software8.2

Based on 5 answers

Statisticians that will go above and beyond to explain the way marin works. Great support

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Verified User

Professional in Marketing

Online Media Company, 51-200 employees

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Online Training

No score

No answers yet

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Marin Software9.0

Based on 1 answer

Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 201-500 employees

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