What users are saying about
25 Ratings
24 Ratings
25 Ratings
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Score 6.5 out of 101
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Likelihood to Recommend

Acquisio

Acquisio is ideal for marketing agencies, especially those that focus on serving a specific market. If your Agency has access to client data, depending on the data, Acquisio's software could be a powerful way to deliver that data in the form of online ads. Acquisio might be too powerful for a small business looking to manage campaigns in-house.
David Meindl profile photo

Sizmek

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
Collin Berg profile photo

Feature Rating Comparison

Ad Network Integration

Acquisio
Sizmek
7.7
Data Transfer
Acquisio
Sizmek
7.7
DSP integration
Acquisio
Sizmek
7.7

Ad Campaigns

Acquisio
Sizmek
7.0
Ad campaign creation
Acquisio
Sizmek
6.5
Ad deployment
Acquisio
Sizmek
8.5
Display advertising
Acquisio
Sizmek
8.1
Ad display and retargeting segmentation
Acquisio
Sizmek
6.3
Sequence targeting
Acquisio
Sizmek
5.6

Ad Reporting & Analytics

Acquisio
Sizmek
8.4
Ad dashboards
Acquisio
Sizmek
7.3
Ad performance reports
Acquisio
Sizmek
8.8
Ad conversion tracking
Acquisio
Sizmek
8.7
Ad attribution reporting
Acquisio
Sizmek
8.7
Cross-channel ad management
Acquisio
Sizmek
8.6
Ad forecasting and optimization
Acquisio
Sizmek
8.0

Pros

Acquisio

  • The Workbench does a good job of allowing you to monitor and make changes to your accounts, usually more quickly than AdWords.
  • The Performance tab of BBM allows you to quickly monitor the budget pacing for all your accounts.
No photo available

Sizmek

  • Customer support
  • Flexibility
  • Partnerships
Paolo Manara profile photo

Cons

Acquisio

  • Support isn't horrible, but it could be better.
  • Report template creation could be a little easier. Right now, when you create a component, it goes to the bottom and you have to drag it up to where you want it to be. This feels inefficient.
No photo available

Sizmek

  • Export function should export files in a smaller Excel size
  • An online walk-through for beginners
Lisa Cao profile photo

Likelihood to Renew

Acquisio

Acquisio 5.4
Based on 6 answers
I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.
No photo available

Sizmek

No score
No answers yet
No answers on this topic

Usability

Acquisio

Acquisio 6.0
Based on 2 answers
The updates they have recently made have been time consuming to keep up with
No photo available

Sizmek

No score
No answers yet
No answers on this topic

Support

Acquisio

Acquisio 8.2
Based on 3 answers
Within the interface there is an instant chat support feature that you can use to get help right away without having to pick up the phone or look for an email address. We have have an account manager who responds to emails quickly and is always helpful. Anytime issues require further tech support we are kept up to date on the progress of the issue and they are usually resolved the same day.
No photo available

Sizmek

No score
No answers yet
No answers on this topic

Implementation

Acquisio

Acquisio 8.0
Based on 2 answers
I was not part of the initial implementation
No photo available

Sizmek

No score
No answers yet
No answers on this topic

Alternatives Considered

Acquisio

Not quite as seamless as Marin whose editing tool seemed better but also not as expensive and fit better into our agency's budget.
Tom Bonanno profile photo

Sizmek

When it comes to serving Ads, Doubleclick does a better job with QA and handling creative in my opinion. However the tagging system is more diverse and handy in Sizmek.
Collin Berg profile photo

Return on Investment

Acquisio

  • Has allowed me to manage more social ads (Facebook, Twitter)
  • Has improved CPA and CPC performance for almost all of my accounts year over year
Tom Bonanno profile photo

Sizmek

  • It has allows the team to optimize effectively in programmatic
  • Allowed the team to make reasonable decisions about reallocation
  • Post campaign analysis is insightful for the next campaigns
No photo available

Pricing Details

Acquisio

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sizmek

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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