What users are saying about
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Act-On

The platform is best suited to organisations that have a very strong and well executed content marketing strategy, a well engaged audience and a healthy sales pipeline to get the most out of what the platform can offer.
Andrew Smith profile photo

D&B Hoovers (formerly Avention)

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
D&B Hoovers (formerly Avention)
WYSIWYG email editor
Act-On
7.9
D&B Hoovers (formerly Avention)
Dynamic content
Act-On
7.1
D&B Hoovers (formerly Avention)
Ability to test dynamic content
Act-On
6.7
D&B Hoovers (formerly Avention)
Landing pages
Act-On
7.0
D&B Hoovers (formerly Avention)
A/B testing
Act-On
6.9
D&B Hoovers (formerly Avention)
Mobile optimization
Act-On
6.8
D&B Hoovers (formerly Avention)
Email deliverability
Act-On
7.8
D&B Hoovers (formerly Avention)
List management
Act-On
6.4
D&B Hoovers (formerly Avention)
Triggered drip sequences
Act-On
9.2
D&B Hoovers (formerly Avention)

Lead Management

Act-On
7.3
D&B Hoovers (formerly Avention)
Lead nurturing
Act-On
7.0
D&B Hoovers (formerly Avention)
Lead scoring and grading
Act-On
7.4
D&B Hoovers (formerly Avention)
Data quality management
Act-On
7.9
D&B Hoovers (formerly Avention)
Automated sales alerts and tasks
Act-On
6.7
D&B Hoovers (formerly Avention)

Campaign Management

Act-On
7.6
D&B Hoovers (formerly Avention)
Calendaring
Act-On
6.8
D&B Hoovers (formerly Avention)
Event/webinar marketing
Act-On
8.5
D&B Hoovers (formerly Avention)

Social Media Marketing

Act-On
7.9
D&B Hoovers (formerly Avention)
Social sharing and campaigns
Act-On
7.9
D&B Hoovers (formerly Avention)
Social profile integration
Act-On
7.9
D&B Hoovers (formerly Avention)

Reporting & Analytics

Act-On
5.7
D&B Hoovers (formerly Avention)
Dashboards
Act-On
5.5
D&B Hoovers (formerly Avention)
Standard reports
Act-On
6.0
D&B Hoovers (formerly Avention)
Custom reports
Act-On
5.7
D&B Hoovers (formerly Avention)

Platform & Infrastructure

Act-On
7.3
D&B Hoovers (formerly Avention)
API
Act-On
9.2
D&B Hoovers (formerly Avention)
Role-based workflow & approvals
Act-On
6.8
D&B Hoovers (formerly Avention)
Customizability
Act-On
6.7
D&B Hoovers (formerly Avention)
Integration with Salesforce.com
Act-On
8.0
D&B Hoovers (formerly Avention)
Integration with Microsoft Dynamics CRM
Act-On
6.1
D&B Hoovers (formerly Avention)
Integration with SugarCRM
Act-On
7.0
D&B Hoovers (formerly Avention)

Prospecting

Act-On
D&B Hoovers (formerly Avention)
8.0
Advanced search
Act-On
D&B Hoovers (formerly Avention)
8.8
Identification of new leads
Act-On
D&B Hoovers (formerly Avention)
8.4
List quality
Act-On
D&B Hoovers (formerly Avention)
7.4
List upload/download
Act-On
D&B Hoovers (formerly Avention)
8.0
Ideal customer targeting
Act-On
D&B Hoovers (formerly Avention)
7.8
Load time/data access
Act-On
D&B Hoovers (formerly Avention)
8.0

Sales Intelligence Data Standards

Act-On
D&B Hoovers (formerly Avention)
8.5
Contact information
Act-On
D&B Hoovers (formerly Avention)
7.6
Company information
Act-On
D&B Hoovers (formerly Avention)
8.8
Industry information
Act-On
D&B Hoovers (formerly Avention)
9.2

Data Augmentation & Lead Qualification

Act-On
D&B Hoovers (formerly Avention)
8.1
Lead qualification process
Act-On
D&B Hoovers (formerly Avention)
6.6
Smart lists and recommendations
Act-On
D&B Hoovers (formerly Avention)
8.2
Salesforce integration
Act-On
D&B Hoovers (formerly Avention)
9.4
Company/business profiles
Act-On
D&B Hoovers (formerly Avention)
9.0
Alerts and reminders
Act-On
D&B Hoovers (formerly Avention)
8.0
Data hygiene
Act-On
D&B Hoovers (formerly Avention)
7.0
Automatic data refresh
Act-On
D&B Hoovers (formerly Avention)
7.3
Tags
Act-On
D&B Hoovers (formerly Avention)
9.0
Filters and segmentation
Act-On
D&B Hoovers (formerly Avention)
8.2

Sales Intelligence Email Features

Act-On
D&B Hoovers (formerly Avention)
9.0
Sales email templates
Act-On
D&B Hoovers (formerly Avention)
9.0
Append emails to records
Act-On
D&B Hoovers (formerly Avention)
9.0

Pros

  • Email creation - The templates are especially helpful, but the fact that we can customize them to match whatever colors or styles fit the theme of our email message, is a big plus.
  • Customer service - The Act-On team is always reaching out to check in and see how they can help us reach our goals faster and more easily.
  • Deliverability - I never have to worry that we are going to end up on a blacklist or that our emails will not get sent out at the correct time. For over 3 years I have trusted Act-On and their excellent deliverability.
Paloma Nazar profile photo
  • Aggregates publicly shared company data very well. Can be useful for getting information on a specific company without doing a lot of web research.
  • Integrates with a few different CRM platforms so you can import data
Justin Roodman profile photo

Cons

  • There is only one thing that I can honestly say I wish they would change. If you send an email from Dynamic CRM, it does log the email in the history which is nice. However, you can't preview or view the email in your CRM system. It provides you with a link that drives you out of that system and into Act-On.
Melodie Pierson profile photo
  • It would be better used with LinkedIn Sales Navigator and to be able to build a list from there.
  • Sometimes we have seen emails bounce.
Lindsey Schultz profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is there, sometimes it just takes a while to realize where it is or just how much the platform can do for you. If you dont use the system everyday it takes a bit of time to remember where you found things. Overall though its pretty easy to figure out
Maggie Kenney profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Act-On has always reponded very quickly to probelms or consultation requests, they are willing to train anew user as the user has questions, They find out whether the probelm was solved or not. Best software product support organization I have come across over 30 years of my work in Software industry.....
Prabal Roy profile photo
D&B Hoovers (formerly Avention)10.0
Based on 1 answer
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
It is cheaper than DiscoverOrg which is great, but we feel like ZoomInfo is a better choice for our company. Winmo has less companies and contacts, but has more custom research and allows us to personalize messages for Account Based Marketing purposes
Lindsey Schultz profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • Positive impacts have been being able to find the right person at the right company and be able to email or call them to schedule sales leads.
  • Not much negative impact besides some emails bouncing.
Lindsey Schultz profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

D&B Hoovers (formerly Avention)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
D&B Hoovers (formerly Avention) Editions & Modules
D&B Hoovers (formerly Avention)
Additional Pricing Details