What users are saying about

Act-On

328 Ratings
Score 7 out of 101

D&B Hoovers (formerly Avention)

15 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

D&B Hoovers (formerly Avention)

Any company with a CRM system where the data is duplicative, lacking detail and/or inaccurate has a need to match and append their data with D&B. Also, any company looking to effectively target their addressable market should also connect with D&B. Lastly, and company with a robust direct Sales team should be using Hoovers to help their Reps approach their clients from a strong position of knowledge and strategic information.
Greg McLaughlin profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
D&B Hoovers (formerly Avention)
WYSIWYG email editor
Act-On
7.3
D&B Hoovers (formerly Avention)
Dynamic content
Act-On
6.9
D&B Hoovers (formerly Avention)
Ability to test dynamic content
Act-On
6.6
D&B Hoovers (formerly Avention)
Landing pages
Act-On
7.8
D&B Hoovers (formerly Avention)
A/B testing
Act-On
8.0
D&B Hoovers (formerly Avention)
Mobile optimization
Act-On
7.7
D&B Hoovers (formerly Avention)
Email deliverability
Act-On
8.8
D&B Hoovers (formerly Avention)
List management
Act-On
5.9
D&B Hoovers (formerly Avention)
Triggered drip sequences
Act-On
8.3
D&B Hoovers (formerly Avention)

Lead Management

Act-On
6.7
D&B Hoovers (formerly Avention)
Lead nurturing
Act-On
6.3
D&B Hoovers (formerly Avention)
Lead scoring and grading
Act-On
6.9
D&B Hoovers (formerly Avention)
Data quality management
Act-On
7.1
D&B Hoovers (formerly Avention)
Automated sales alerts and tasks
Act-On
6.4
D&B Hoovers (formerly Avention)

Campaign Management

Act-On
7.5
D&B Hoovers (formerly Avention)
Calendaring
Act-On
6.8
D&B Hoovers (formerly Avention)
Event/webinar marketing
Act-On
8.3
D&B Hoovers (formerly Avention)

Social Media Marketing

Act-On
6.7
D&B Hoovers (formerly Avention)
Social sharing and campaigns
Act-On
6.4
D&B Hoovers (formerly Avention)
Social profile integration
Act-On
7.0
D&B Hoovers (formerly Avention)

Reporting & Analytics

Act-On
5.3
D&B Hoovers (formerly Avention)
Dashboards
Act-On
4.7
D&B Hoovers (formerly Avention)
Standard reports
Act-On
5.7
D&B Hoovers (formerly Avention)
Custom reports
Act-On
5.6
D&B Hoovers (formerly Avention)

Platform & Infrastructure

Act-On
6.4
D&B Hoovers (formerly Avention)
API
Act-On
8.0
D&B Hoovers (formerly Avention)
Role-based workflow & approvals
Act-On
6.4
D&B Hoovers (formerly Avention)
Customizability
Act-On
5.1
D&B Hoovers (formerly Avention)
Integration with Salesforce.com
Act-On
8.0
D&B Hoovers (formerly Avention)
Integration with Microsoft Dynamics CRM
Act-On
4.1
D&B Hoovers (formerly Avention)
Integration with SugarCRM
Act-On
7.1
D&B Hoovers (formerly Avention)

Prospecting

Act-On
D&B Hoovers (formerly Avention)
8.1
Advanced search
Act-On
D&B Hoovers (formerly Avention)
9.0
Identification of new leads
Act-On
D&B Hoovers (formerly Avention)
8.5
List quality
Act-On
D&B Hoovers (formerly Avention)
7.2
List upload/download
Act-On
D&B Hoovers (formerly Avention)
8.0
Ideal customer targeting
Act-On
D&B Hoovers (formerly Avention)
7.7
Load time/data access
Act-On
D&B Hoovers (formerly Avention)
8.0

Sales Intelligence Data Standards

Act-On
D&B Hoovers (formerly Avention)
8.4
Contact information
Act-On
D&B Hoovers (formerly Avention)
7.2
Company information
Act-On
D&B Hoovers (formerly Avention)
8.7
Industry information
Act-On
D&B Hoovers (formerly Avention)
9.2

Data Augmentation & Lead Qualification

Act-On
D&B Hoovers (formerly Avention)
8.1
Lead qualification process
Act-On
D&B Hoovers (formerly Avention)
6.6
Smart lists and recommendations
Act-On
D&B Hoovers (formerly Avention)
8.3
Salesforce integration
Act-On
D&B Hoovers (formerly Avention)
9.5
Company/business profiles
Act-On
D&B Hoovers (formerly Avention)
9.2
Alerts and reminders
Act-On
D&B Hoovers (formerly Avention)
8.0
Data hygiene
Act-On
D&B Hoovers (formerly Avention)
7.0
Automatic data refresh
Act-On
D&B Hoovers (formerly Avention)
7.3
Tags
Act-On
D&B Hoovers (formerly Avention)
9.0
Filters and segmentation
Act-On
D&B Hoovers (formerly Avention)
8.2

Sales Intelligence Email Features

Act-On
D&B Hoovers (formerly Avention)
9.0
Sales email templates
Act-On
D&B Hoovers (formerly Avention)
9.0
Append emails to records
Act-On
D&B Hoovers (formerly Avention)
9.0

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • It provides names of the decision makers (very important)!
  • It shows the parent company and lists the locations of all the subsidiaries.
  • It allows us to create filters and lists for our research, which is really helpful.
No photo available

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • Their order management process is cumbersome
  • Negotiating can be difficult as their Sales teams always have to seek multiple approvals to move forward
  • They don't advertise their big picture strengths and their transformative capabilities nearly well enough
Greg McLaughlin profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
We have been using Act-On for a number of years, and after reviewing other companies earlier this year, we are certain that we want to stay active users of Act-On for the foreseeable future.
Paloma Nazar profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
D&B Hoovers (formerly Avention)10.0
Based on 1 answer
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
No photo available

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
I have used other resources on the Internet for company information but the credibility of Avention has always proven to be a better source. I have used Slack (Google extension) for building lists on LinkedIn for prospecting and that has been a good resource but for contacts but ultimately Avention is a great tool that I believe any sales organization can and should utilize.
Andrew Fix profile photo

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • I've had continued success using Avention for prospecting.
  • Allows me to remove certain prospects.
  • The data can lag every now and again in size and revenue.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

D&B Hoovers (formerly Avention)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
D&B Hoovers (formerly Avention) Editions & Modules
D&B Hoovers (formerly Avention)
Additional Pricing Details