What users are saying about
342 Ratings
3 Ratings
342 Ratings
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Score 7 out of 101
3 Ratings
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Score 10 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Experiture

It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Steve Albert profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Experiture
9.8
WYSIWYG email editor
Act-On
7.9
Experiture
9.8
Dynamic content
Act-On
7.1
Experiture
9.9
Ability to test dynamic content
Act-On
6.7
Experiture
9.8
Landing pages
Act-On
7.0
Experiture
9.9
A/B testing
Act-On
6.9
Experiture
10.0
Mobile optimization
Act-On
6.8
Experiture
9.8
Email deliverability
Act-On
7.8
Experiture
9.9
List management
Act-On
6.4
Experiture
9.0
Triggered drip sequences
Act-On
9.2
Experiture
10.0

Lead Management

Act-On
7.3
Experiture
9.9
Lead nurturing
Act-On
7.0
Experiture
9.9
Lead scoring and grading
Act-On
7.4
Experiture
9.9
Data quality management
Act-On
7.9
Experiture
9.9
Automated sales alerts and tasks
Act-On
6.7
Experiture
9.9

Campaign Management

Act-On
7.6
Experiture
9.3
Calendaring
Act-On
6.8
Experiture
9.5
Event/webinar marketing
Act-On
8.5
Experiture
9.0

Social Media Marketing

Act-On
7.9
Experiture
9.0
Social sharing and campaigns
Act-On
7.9
Experiture
9.9
Social profile integration
Act-On
7.9
Experiture
8.2

Reporting & Analytics

Act-On
5.7
Experiture
9.6
Dashboards
Act-On
5.5
Experiture
9.9
Standard reports
Act-On
6.0
Experiture
9.9
Custom reports
Act-On
5.7
Experiture
9.1

Platform & Infrastructure

Act-On
7.3
Experiture
8.2
API
Act-On
9.2
Experiture
7.3
Role-based workflow & approvals
Act-On
6.8
Experiture
8.2
Customizability
Act-On
6.7
Experiture
10.0
Integration with Salesforce.com
Act-On
8.0
Experiture
Integration with Microsoft Dynamics CRM
Act-On
6.1
Experiture
7.3
Integration with SugarCRM
Act-On
7.0
Experiture

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • The user interface is very accessible.
  • The campaign designer is logical and intuitive.
  • Robust capabilities for complex campaigns.
Steve Albert profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • Very difficult to assess additional room for improvement, as we are early in our experience.
Steve Albert profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
Experiture10.0
Based on 3 answers
We are a new user and very happy with our experience so far.
Steve Albert profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Experiture9.1
Based on 1 answer
Platform is easy, powerful and very effective in driving new business opportunities!
Thomas Pierson profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
I had a question about tracking our emails in CRM. I sent a few and then noticed they were not in the history. We have to keep everything centralized in that system and I was scared I wouldn't be able to leverage Act-On the way I wanted to. I sent in a support ticket, received the first response within 20 minutes, and had my answer within the hour!
Melodie Pierson profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
Experiture9.1
Based on 1 answer
Sales and training support is excellent! Tom, The GPS Group
Thomas Pierson profile photo

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
I personally have not done any side-by-side analysis between other platforms, our decision was not based on which platform could do the job we required, our decision was based on which company could deliverer a customized platform for our needs and unique challenges. Experiture was our choice then and is our on-going Partner with future client projects.
Thomas Pierson profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Its pretty simple... without the Experiture Team and their ability to customize their platform, share their knowledge, we would not have gotten the results we did on several campaigns. Such as targeting 350 prospects and getting 42 Face-to-Face appointments resulting in 21 written proposals ranging from $21,000 up to $390,000. Needless to say our client was thrilled with those results!
  • Speed-to-market was critical for another client who needed to penetrate the Pharmaceutical industry. Working with the Experiture Team, we created a customized 7-Step multichannel program that delivered many new business opportunities to our client, including becoming a preferred vendor for one of the largest US Pharmaceutical Companies! BTW, we did it all in less than six months.
  • How it all started... Prior to working with Experiture, our 7-Step process was "manual". Looking back nine years ago when we created our 7-Step Program, we never would be able to get the results we do today without the Experiture Platform, it would be virtually IMPOSSIBLE.
Thomas Pierson profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Experiture

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Experiture Editions & Modules
Experiture
Edition
Professional
$8951
Premium
$1,2951
Enterprise
$1,9951
1. per month
Additional Pricing Details
See www.experiture.com for custom pricing.