What users are saying about
Top Rated
374 Ratings
Top Rated
374 Ratings
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Score 7.3 out of 100
2 Ratings
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Score 9 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

SMTP Email Relay Solutions

It works great as an onsite relay to provide email sending functionality without having to pass through the firewall in order to reach the Office 365 gateway. This is particularly evident when using older programs. A lot of the older, no longer developed, programs will only allow a hard coded port to send email. Office 365 uses a non-standard SMTP port for security. This does not allow the hard coded SMTP ports to use this service. Exchange gives you the control to change those ports and securely use the standards without compromise.
John Glenn | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
SMTP Email Relay Solutions
WYSIWYG email editor
Act-On
7.4
SMTP Email Relay Solutions
Dynamic content
Act-On
6.9
SMTP Email Relay Solutions
Ability to test dynamic content
Act-On
7.1
SMTP Email Relay Solutions
Landing pages
Act-On
7.5
SMTP Email Relay Solutions
A/B testing
Act-On
7.3
SMTP Email Relay Solutions
Mobile optimization
Act-On
8.2
SMTP Email Relay Solutions
Email deliverability reporting
Act-On
8.1
SMTP Email Relay Solutions
List management
Act-On
8.5
SMTP Email Relay Solutions
Triggered drip sequences
Act-On
8.2
SMTP Email Relay Solutions

Lead Management

Act-On
7.8
SMTP Email Relay Solutions
Lead nurturing
Act-On
8.3
SMTP Email Relay Solutions
Lead scoring and grading
Act-On
8.1
SMTP Email Relay Solutions
Data quality management
Act-On
7.1
SMTP Email Relay Solutions
Automated sales alerts and tasks
Act-On
7.6
SMTP Email Relay Solutions

Campaign Management

Act-On
7.5
SMTP Email Relay Solutions
Calendaring
Act-On
6.8
SMTP Email Relay Solutions
Event/webinar marketing
Act-On
8.2
SMTP Email Relay Solutions

Social Media Marketing

Act-On
6.2
SMTP Email Relay Solutions
Social sharing and campaigns
Act-On
6.4
SMTP Email Relay Solutions
Social profile integration
Act-On
5.9
SMTP Email Relay Solutions

Reporting & Analytics

Act-On
7.0
SMTP Email Relay Solutions
Dashboards
Act-On
7.2
SMTP Email Relay Solutions
Standard reports
Act-On
7.4
SMTP Email Relay Solutions
Custom reports
Act-On
6.3
SMTP Email Relay Solutions

Platform & Infrastructure

Act-On
7.9
SMTP Email Relay Solutions
API
Act-On
6.9
SMTP Email Relay Solutions
Role-based workflow & approvals
Act-On
7.6
SMTP Email Relay Solutions
Customizability
Act-On
7.1
SMTP Email Relay Solutions
Integration with Salesforce.com
Act-On
8.3
SMTP Email Relay Solutions
Integration with Microsoft Dynamics CRM
Act-On
8.4
SMTP Email Relay Solutions
Integration with SugarCRM
Act-On
8.8
SMTP Email Relay Solutions

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

SMTP Email Relay Solutions

  • It allows us to send email through the secure email gateway.
  • We are able to track and scan all email communications
  • It provides a way for legacy and current applications to send out notification and mass email communications.
John Glenn | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

SMTP Email Relay Solutions

  • As with any technology on a server, we sometimes see issues with downtime related to network changes or firewall updates.
  • It can be a challenge to work with some of our older applications when the TLS feature is used.
  • I wish there was a more direct way to reliably use SMTP for mass email sends without the fear of being blacklisted.
John Glenn | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Support Rating

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Implementation Rating

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

SMTP Email Relay Solutions

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

SMTP Email Relay Solutions

Office 365 does use secure non-standard ports for SMTP connectivity causing a problem with older programs. SMTP Email Delivery from Exchange solves this problem by giving the network admin full control over ports and specific program connections. While we do use both Office 365 and the SMTP Email Delivery we find that a mix is needed in order to meet all expectations for our end users. The majority of our SMTP communications, for users, go through Office 365 while the majority of our applications and servers do go through the SMTP Email Delivery service.
John Glenn | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

SMTP Email Relay Solutions

  • It's the easiest way to send mail out. No worries about complex configurations.
  • It can be finicky when used in a hybrid Office 365 environment to get the proper pathways secured and working.
  • I wish there were a better way to send out mass emails, on-site, without our domain or server IP being blacklisted.
John Glenn | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

SMTP Email Relay Solutions

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SMTP Email Relay Solutions Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Act-On
7.8
SMTP Email Relay Solutions
10.0

Likelihood to Renew

Act-On
8.9
SMTP Email Relay Solutions

Usability

Act-On
9.1
SMTP Email Relay Solutions

Reliability and Availability

Act-On
9.1
SMTP Email Relay Solutions

Performance

Act-On
8.2
SMTP Email Relay Solutions

Support Rating

Act-On
7.3
SMTP Email Relay Solutions

In-Person Training

Act-On
8.7
SMTP Email Relay Solutions

Online Training

Act-On
9.3
SMTP Email Relay Solutions

Implementation Rating

Act-On
8.6
SMTP Email Relay Solutions

Scalability

Act-On
9.1
SMTP Email Relay Solutions

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