What users are saying about

Act-On

334 Ratings

Zapier

138 Ratings

Act-On

334 Ratings
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Score 7 out of 101

Zapier

138 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

Zapier

It's appropriate whenever you take a number of actions every time X happens.For example, you get a new client and you have to send them an email, set a meeting, create a folder for their project, etc. You could create a google form for new projects, input the info, and have a zap that sets up all of those other steps for you automagically.
Dave Seeman profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Zapier
WYSIWYG email editor
Act-On
7.2
Zapier
Dynamic content
Act-On
7.0
Zapier
Ability to test dynamic content
Act-On
6.6
Zapier
Landing pages
Act-On
7.8
Zapier
A/B testing
Act-On
8.0
Zapier
Mobile optimization
Act-On
7.6
Zapier
Email deliverability
Act-On
8.8
Zapier
List management
Act-On
5.8
Zapier
Triggered drip sequences
Act-On
8.3
Zapier

Lead Management

Act-On
6.6
Zapier
Lead nurturing
Act-On
6.2
Zapier
Lead scoring and grading
Act-On
6.8
Zapier
Data quality management
Act-On
7.1
Zapier
Automated sales alerts and tasks
Act-On
6.3
Zapier

Campaign Management

Act-On
7.5
Zapier
Calendaring
Act-On
6.8
Zapier
Event/webinar marketing
Act-On
8.2
Zapier

Social Media Marketing

Act-On
6.7
Zapier
Social sharing and campaigns
Act-On
6.4
Zapier
Social profile integration
Act-On
6.9
Zapier

Reporting & Analytics

Act-On
5.2
Zapier
Dashboards
Act-On
4.6
Zapier
Standard reports
Act-On
5.6
Zapier
Custom reports
Act-On
5.5
Zapier

Platform & Infrastructure

Act-On
6.4
Zapier
API
Act-On
8.0
Zapier
Role-based workflow & approvals
Act-On
6.4
Zapier
Customizability
Act-On
5.0
Zapier
Integration with Salesforce.com
Act-On
8.0
Zapier
Integration with Microsoft Dynamics CRM
Act-On
4.1
Zapier
Integration with SugarCRM
Act-On
7.1
Zapier

Cloud Data Integration

Act-On
Zapier
8.5
Pre-built connectors
Act-On
Zapier
9.2
Connector modification
Act-On
Zapier
8.7
Support for real-time and batch integration
Act-On
Zapier
8.0
Data quality services
Act-On
Zapier
8.5
Data security features
Act-On
Zapier
8.1
Monitoring console
Act-On
Zapier
8.7

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Zapier is great at keeping up with the latest software that people want to integrate with (for the most part), meaning you should be able to find most of the products you would want to connect
  • The Zapier team has done a good job predicting the types of "zaps" you might want to create. There are a lot of pre-built zaps and it is easy and intuitive to create your own
  • The free version of Zapier is actually pretty awesome! There is a good chance, depending on the work you are doing, that you might not need to pay for an upgrade. We have done both, but not many vendors give you as much as Zapier does on their free version.
No photo available

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • If you need multi-step Zaps, you will have to pay. And if you need more than 100 tasks completed per month, you'll also have to pay.
  • There are parts of setting up certain steps that can be a little confusing/involved if you're not well-versed in the integration you're using. For example, to have the Google Sheets integration select for a certain cell/row, you'd need to know the code name of the cell/row, which is usually a random string of characters (well, seemingly random to those who don't know), which can make that particular part of the Zap difficult to customize to the extent that you want.
Elaine Foster profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Elizabeth Lepisto profile photo
Zapier8.8
Based on 2 answers
It's very intuitive. You don't need to be overly technical to understand what is happening. It's relatively easy to use.
Malcolm Colman-Shearer profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo
Zapier10.0
Based on 3 answers
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
David Hoffman profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Make sure you have specific goals and define success, that can greatly speed things up.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
I actually use both IFTTT and Zapier, but Zapier is more business-oriented as far as the integrations it offers go. So I use Zapier for my work-related automations, like Trello, Google Sheets/Forms, Slack updates/reminders, and IFTTT for personal-automations, like social media, Amazon Echo, etc.
Elaine Foster profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • It's made life faster and processes are much easier. I don't have to set aside a chunk of my day anymore for cyclical, mundane tasks because they are done for me.
  • Keeping track of multiple processes (progress, updates, etc.) is all automated, and very easy to set up or check in on.
Elaine Foster profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Zapier

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zapier Editions & Modules
Zapier
Additional Pricing Details