What users are saying about
343 Ratings

Zapier

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158 Ratings
343 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

Zapier

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
158 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.1 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Zapier

Ideal Scenarios for Zapier1- You have two unconnected systems (say a website and an email marketing tool or CRM) and you need to connect them.2- It's something that you know how to do manually (I go to this site, copy this information, paste it here, and do x,y,z with it).3- It's something you never want to do again.In my case, it was to take newsletter signups from Squarespace and add them to Constant Contact. Squarespace pushes them into a Google Sheet, which I'd copy into Constant Contact and tag appropriately. Zapier now takes care of that second step and I am hands-off.
Jeff Bramhall profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
Zapier
WYSIWYG email editor
Act-On
7.9
Zapier
Dynamic content
Act-On
7.1
Zapier
Ability to test dynamic content
Act-On
6.7
Zapier
Landing pages
Act-On
7.0
Zapier
A/B testing
Act-On
6.8
Zapier
Mobile optimization
Act-On
6.7
Zapier
Email deliverability
Act-On
7.8
Zapier
List management
Act-On
6.4
Zapier
Triggered drip sequences
Act-On
9.2
Zapier

Lead Management

Act-On
7.2
Zapier
Lead nurturing
Act-On
7.0
Zapier
Lead scoring and grading
Act-On
7.4
Zapier
Data quality management
Act-On
7.9
Zapier
Automated sales alerts and tasks
Act-On
6.6
Zapier

Campaign Management

Act-On
7.6
Zapier
Calendaring
Act-On
6.8
Zapier
Event/webinar marketing
Act-On
8.4
Zapier

Social Media Marketing

Act-On
7.9
Zapier
Social sharing and campaigns
Act-On
7.9
Zapier
Social profile integration
Act-On
7.9
Zapier

Reporting & Analytics

Act-On
5.7
Zapier
Dashboards
Act-On
5.5
Zapier
Standard reports
Act-On
5.9
Zapier
Custom reports
Act-On
5.6
Zapier

Platform & Infrastructure

Act-On
7.3
Zapier
API
Act-On
9.3
Zapier
Role-based workflow & approvals
Act-On
6.8
Zapier
Customizability
Act-On
6.7
Zapier
Integration with Salesforce.com
Act-On
8.0
Zapier
Integration with Microsoft Dynamics CRM
Act-On
6.1
Zapier
Integration with SugarCRM
Act-On
7.0
Zapier

Cloud Data Integration

Act-On
Zapier
8.6
Pre-built connectors
Act-On
Zapier
9.3
Connector modification
Act-On
Zapier
8.8
Support for real-time and batch integration
Act-On
Zapier
8.1
Data quality services
Act-On
Zapier
8.5
Data security features
Act-On
Zapier
8.1
Monitoring console
Act-On
Zapier
8.7

Pros

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo
  • Nicely thought out, simple interface - quick to learn and easy to understand.
  • Zapier utilities are brilliant - allow you to make much more complex workflows.
  • Lots of apps and services that Zapier works with.
Kai Crow profile photo

Cons

  • It is one of the most expensive tools on the market, the price, compared to other similar tools, is very high.
  • It's a little difficult to get accustomed to this software, it looks like it's designed for people that already have experience in the marketing and campaigns space.
  • There are some necessary features, like contacts and sales users limitations, that are only available at higher pricing tiers, despite being already expensive for some of the lower tiers.
Fedor Paretsky profile photo
  • Would be nice to be able to create multiple branches within one zap, rather than just using a straight yes/no continue logic filter.
  • Would be nice to be able to filter zaps at the trigger stage - so where we filter out all but one of the triggering events, we wouldn't have all the rest count against account limits.
Kai Crow profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
No score
No answers yet
No answers on this topic

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
Zapier8.9
Based on 2 answers
It's very intuitive. You don't need to be overly technical to understand what is happening. It's relatively easy to use.
Malcolm Colman-Shearer profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
One of the BEST support teams I've ever dealt with.
David Wank, DMD profile photo
Zapier10.0
Based on 3 answers
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
David Hoffman profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo
Better range of integrations. Easier workflow building. More B2B focus than IFTTT and faster time from trigger to action.The Zapier utilities like formatter and data storage also have become a big differentiator for us - they've evolved since we started using but have become highly valuable.
Kai Crow profile photo

Return on Investment

  • We now know how digital campaigns perform.
  • Marketing is much more agile going to market and promoting specific messages.
  • We have a specific knowledge of where opportunities came from. How we converted them from anonymous visitors to leads, to customers.
Diogo Cabral profile photo
  • Big savings in helping us build more efficient processes.
  • Lets other teams in the business work more autonomously in crafting completed solutions to help with their day-to-day work without having to pull time away from our dev team.
  • Helps us build processes that make data handling more effective - reducing duplicates and mistakes.
Kai Crow profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Zapier

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Zapier Editions & Modules
Zapier
Additional Pricing Details