What users are saying about

ActiveCampaign

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Top Rated
67 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
2 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
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Cordial Messaging Platform

If you are managing your client's email marketing campaigns, Cordial Messaging Platform is the best choice for you. In 2017, Cordial raised $6 million to grow their business so you won't need to worry about the future of the company and you can completely rely on the platform. Please, note that if you are a freelancer or a small business, Cordial Messaging Platform is not for you.
Mohammed Anzil profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Cordial Messaging Platform
8.6
WYSIWYG email editor
ActiveCampaign
7.7
Cordial Messaging Platform
8.0
Dynamic content
ActiveCampaign
7.3
Cordial Messaging Platform
9.0
Ability to test dynamic content
ActiveCampaign
7.4
Cordial Messaging Platform
7.0
Landing pages
ActiveCampaign
6.7
Cordial Messaging Platform
10.0
A/B testing
ActiveCampaign
7.1
Cordial Messaging Platform
Mobile optimization
ActiveCampaign
7.7
Cordial Messaging Platform
8.0
Email deliverability
ActiveCampaign
8.3
Cordial Messaging Platform
9.0
List management
ActiveCampaign
8.1
Cordial Messaging Platform
9.0
Triggered drip sequences
ActiveCampaign
9.3
Cordial Messaging Platform
9.0

Reporting & Analytics

ActiveCampaign
7.0
Cordial Messaging Platform
9.3
Dashboards
ActiveCampaign
7.0
Cordial Messaging Platform
10.0
Standard reports
ActiveCampaign
7.2
Cordial Messaging Platform
10.0
Custom reports
ActiveCampaign
6.8
Cordial Messaging Platform
8.0

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Real-time email analytics.
  • Event-based triggered messages
  • Great for media publishing companies.
Mohammed Anzil profile photo

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • No direct sign up available.
  • No information about pricing.
  • Too pricy.
Mohammed Anzil profile photo

Alternatives Considered

We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
Audréa Trinh profile photo
I use MailChimp since it offers a free service with maximum features to get started. When we started to get a lot of clients we started to use Cordial Messaging and we are extremely satisfied with what we get back. Cordial is the best choice when we compare it to MailChimp and ConstantContact since their real-time analytics and customized dashboards are better than anyone.
Mohammed Anzil profile photo

Return on Investment

  • Saved countless hours vs manual email
  • Sells for me
  • Allows me to iterate on my best work
No photo available
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Cordial Messaging Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details