What users are saying about

ActiveCampaign

Top Rated
58 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Cordial Messaging Platform

2 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
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Cordial Messaging Platform

If you are managing your client's email marketing campaigns, Cordial Messaging Platform is the best choice for you. In 2017, Cordial raised $6 million to grow their business so you won't need to worry about the future of the company and you can completely rely on the platform. Please, note that if you are a freelancer or a small business, Cordial Messaging Platform is not for you.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Cordial Messaging Platform
8.6
WYSIWYG email editor
ActiveCampaign
7.7
Cordial Messaging Platform
8.0
Dynamic content
ActiveCampaign
7.4
Cordial Messaging Platform
9.0
Ability to test dynamic content
ActiveCampaign
7.5
Cordial Messaging Platform
7.0
Landing pages
ActiveCampaign
6.7
Cordial Messaging Platform
10.0
A/B testing
ActiveCampaign
7.2
Cordial Messaging Platform
Mobile optimization
ActiveCampaign
7.7
Cordial Messaging Platform
8.0
Email deliverability
ActiveCampaign
8.3
Cordial Messaging Platform
9.0
List management
ActiveCampaign
8.1
Cordial Messaging Platform
9.0
Triggered drip sequences
ActiveCampaign
9.3
Cordial Messaging Platform
9.0

Reporting & Analytics

ActiveCampaign
7.0
Cordial Messaging Platform
9.3
Dashboards
ActiveCampaign
7.1
Cordial Messaging Platform
10.0
Standard reports
ActiveCampaign
7.3
Cordial Messaging Platform
10.0
Custom reports
ActiveCampaign
6.7
Cordial Messaging Platform
8.0

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Real-time email analytics.
  • Event-based triggered messages
  • Great for media publishing companies.
Mohammed Anzil profile photo

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
Tracy Beers profile photo
  • No direct sign up available.
  • No information about pricing.
  • Too pricy.
Mohammed Anzil profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
I use MailChimp since it offers a free service with maximum features to get started. When we started to get a lot of clients we started to use Cordial Messaging and we are extremely satisfied with what we get back. Cordial is the best choice when we compare it to MailChimp and ConstantContact since their real-time analytics and customized dashboards are better than anyone.
Mohammed Anzil profile photo

Return on Investment

  • Saved countless hours vs manual email
  • Sells for me
  • Allows me to iterate on my best work
No photo available
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Cordial Messaging Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details