ActiveCampaign vs Cosential

What users are saying about

Score 8.6 out of 10

Based on 811 reviews and ratings

Score 8 out of 10

Based on 10 reviews and ratings

Feature Set Ratings

Email & Online Marketing

8.5

ActiveCampaign

85%

Cosential

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

8.0

80%

546 Ratings

N/A

0 Ratings

Dynamic content

8.4

84%

484 Ratings

N/A

0 Ratings

Ability to test dynamic content

8.2

82%

438 Ratings

N/A

0 Ratings

Landing pages

7.3

73%

307 Ratings

N/A

0 Ratings

A/B testing

8.6

86%

351 Ratings

N/A

0 Ratings

Mobile optimization

8.4

84%

492 Ratings

N/A

0 Ratings

Email deliverability reporting

9.2

92%

635 Ratings

N/A

0 Ratings

List management

8.9

89%

611 Ratings

N/A

0 Ratings

Triggered drip sequences

9.0

90%

538 Ratings

N/A

0 Ratings

Lead Management

8.7

ActiveCampaign

87%

Cosential

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0

90%

459 Ratings

N/A

0 Ratings

Lead scoring and grading

8.6

86%

336 Ratings

N/A

0 Ratings

Data quality management

8.6

86%

376 Ratings

N/A

0 Ratings

Automated sales alerts and tasks

8.7

87%

332 Ratings

N/A

0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Cosential

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3

83%

275 Ratings

N/A

0 Ratings

Event/webinar marketing

8.6

86%

267 Ratings

N/A

0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Cosential

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7

87%

241 Ratings

N/A

0 Ratings

Social profile integration

8.5

85%

236 Ratings

N/A

0 Ratings

Reporting & Analytics

8.7

ActiveCampaign

87%

Cosential

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 3/3 features

Dashboards

8.7

87%

559 Ratings

N/A

0 Ratings

Standard reports

8.8

88%

548 Ratings

N/A

0 Ratings

Custom reports

8.5

85%

350 Ratings

N/A

0 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Cosential

Feature Set Not Supported

N/A

ActiveCampaign ranks higher in 6/6 features

API

9.1

91%

367 Ratings

N/A

0 Ratings

Role-based workflow & approvals

8.5

85%

247 Ratings

N/A

0 Ratings

Customizability

8.8

88%

387 Ratings

N/A

0 Ratings

Integration with Salesforce.com

8.8

88%

81 Ratings

N/A

0 Ratings

Integration with Microsoft Dynamics CRM

8.8

88%

54 Ratings

N/A

0 Ratings

Integration with SugarCRM

8.7

87%

50 Ratings

N/A

0 Ratings

Sales Force Automation

ActiveCampaign

Feature Set Not Supported

N/A

8.7

Cosential

87%

Cosential ranks higher in 7/7 features

Customer data management / contact management

N/A

0 Ratings

10.0

100%

1 Rating

Workflow management

N/A

0 Ratings

6.0

60%

1 Rating

Territory management

N/A

0 Ratings

9.0

90%

1 Rating

Opportunity management

N/A

0 Ratings

10.0

100%

1 Rating

Integration with email client (e.g., Outlook or Gmail)

N/A

0 Ratings

10.0

100%

1 Rating

Interaction tracking

N/A

0 Ratings

9.0

90%

1 Rating

Channel / partner relationship management

N/A

0 Ratings

7.0

70%

1 Rating

Marketing Automation

ActiveCampaign

Feature Set Not Supported

N/A

7.5

Cosential

75%

Cosential ranks higher in 2/2 features

Lead management

N/A

0 Ratings

10.0

100%

1 Rating

Email marketing

N/A

0 Ratings

5.0

50%

1 Rating

CRM Project Management

ActiveCampaign

Feature Set Not Supported

N/A

8.0

Cosential

80%

Cosential ranks higher in 2/2 features

Task management

N/A

0 Ratings

7.0

70%

1 Rating

Reporting

N/A

0 Ratings

9.0

90%

1 Rating

CRM Reporting & Analytics

ActiveCampaign

Feature Set Not Supported

N/A

8.7

Cosential

87%

Cosential ranks higher in 3/3 features

Forecasting

N/A

0 Ratings

6.0

60%

1 Rating

Pipeline visualization

N/A

0 Ratings

10.0

100%

1 Rating

Customizable reports

N/A

0 Ratings

10.0

100%

1 Rating

Customization

ActiveCampaign

Feature Set Not Supported

N/A

7.5

Cosential

75%

Cosential ranks higher in 2/2 features

Custom fields

N/A

0 Ratings

9.0

90%

1 Rating

Custom objects

N/A

0 Ratings

6.0

60%

1 Rating

Security

ActiveCampaign

Feature Set Not Supported

N/A

10.0

Cosential

100%

Cosential ranks higher in 2/2 features

Single sign-on capability

N/A

0 Ratings

10.0

100%

1 Rating

Role-based user permissions

N/A

0 Ratings

10.0

100%

1 Rating

Social CRM

ActiveCampaign

Feature Set Not Supported

N/A

5.0

Cosential

50%

Cosential ranks higher in 2/2 features

Social data

N/A

0 Ratings

5.0

50%

1 Rating

Social engagement

N/A

0 Ratings

5.0

50%

1 Rating

Integrations with 3rd-party Software

ActiveCampaign

Feature Set Not Supported

N/A

5.0

Cosential

50%

Cosential ranks higher in 1/1 features

Marketing automation

N/A

0 Ratings

5.0

50%

1 Rating

Platform

ActiveCampaign

Feature Set Not Supported

N/A

7.0

Cosential

70%

Cosential ranks higher in 1/1 features

Mobile access

N/A

0 Ratings

7.0

70%

1 Rating

Attribute Ratings

ActiveCampaign is rated higher in 1 area: Usability
Cosential is rated higher in 2 areas: Likelihood to Recommend, Support Rating

ActiveCampaign

91%

629 Ratings

10.0

Cosential

100%

1 Rating

ActiveCampaign

89%

18 Ratings

Cosential

N/A

0 Ratings

ActiveCampaign

82%

33 Ratings

8.0

Cosential

80%

1 Rating

ActiveCampaign

91%

4 Ratings

Cosential

N/A

0 Ratings

ActiveCampaign

69%

4 Ratings

Cosential

N/A

0 Ratings

ActiveCampaign

60%

37 Ratings

8.0

Cosential

80%

1 Rating

ActiveCampaign

73%

1 Rating

Cosential

N/A

0 Ratings

ActiveCampaign

87%

10 Ratings

Cosential

N/A

0 Ratings

ActiveCampaign

85%

4 Ratings

Cosential

N/A

0 Ratings

Pros

Contact management is robust and reliable, and provides all the capabilities I was looking for.
Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.

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Bill Kerschbaum

Owner

Good GnusMarketing & Advertising, 1-10 employees

View all 629 answers on this topic

Inputting of companies and leads who may become prospects.
Creating specific opportunities for construction projects.
Tracking opportunities through the entire sales cycle.
Inputting detailed notes and activity by the Sales team.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

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Cons

I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
It could be a little bit easier to find pricing online.
Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.

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Jack Foster

Founder

NWEBA Digital LTDMarketing & Advertising, 1-10 employees

View all 629 answers on this topic

The open software is somewhat difficult to master as an administrator.
Report writing could be more intuitive.
The company seems to cater to larger users.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

View all 1 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$9 per month

ActiveCampaign Editions & Modules

Edition

Lite	$9.00¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

Cosential Editions & Modules

—

Additional Pricing Details

—

Likelihood to Renew

ActiveCampaign 8.9

Based on 18 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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page V

CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

View all 18 answers on this topic

No score

No answers yet

No answers on this topic

Usability

ActiveCampaign 8.2

Based on 33 answers

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.

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Matt Dickerson

President of Catalyst Movies

Catalyst Resource GroupMarketing & Advertising, 11-50 employees

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Cosential 8.0

Based on 1 answer

Cosential is very intuitive for the AEC industry and has the ability to be customized for your specific needs. The reports are especially helpful, with good visual dashboards.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

View all 1 answers on this topic

Reliability and Availability

ActiveCampaign 9.1

Based on 4 answers

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Performance

ActiveCampaign 6.9

Based on 4 answers

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

ActiveCampaign 6.0

Based on 37 answers

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

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Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

View all 37 answers on this topic

Cosential 8.0

Based on 1 answer

My original trainer / implementation specialist was fantastic. That relationship has continued, even though I have been officially handed off to the customer service side. The customer service side seems to have higher turnover than normal, but in general they are also very supportive, although not as responsive as I might like.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

View all 1 answers on this topic

Implementation Rating

ActiveCampaign 8.7

Based on 10 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.

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Robin Waite

Founder

Fearless BusinessProfessional Training & Coaching, 1-10 employees

View all 629 answers on this topic

Cosential is specific to the A/E industry and is the most intuitive software we found for construction.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

View all 1 answers on this topic

Scalability

ActiveCampaign 8.5

Based on 4 answers

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.

Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.

At this point, I don't think I'd ever use any other platform!

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Michelle Hill

Book & Publishing Consultant

Winning ProofWriting & Editing, 1-10 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

ActiveCampaign saved us thousands of dollars over our previous CRM platform.
We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
ActiveCampaign Automations save us a significant amount of time.

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Wendy Brodeur

CAD & Marketing Manager

Northwestern Ohio Security SystemsSecurity & Investigations, 51-200 employees

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Allowed for common tracking by business developers in different regions.
Helped us quantify effort.
Provides great reports for management.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

View all 1 answers on this topic

Screenshots

See All (5) ActiveCampaign Screenshots

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