ActiveCampaign vs Cosential

Likelihood to Recommend

ActiveCampaign is used to send out mass newsletters and email campaigns to contacts at a designated time and date. With ActiveCampaign we can create campaign workflow that is tailored to specific objectives of our marketing outreach and a sequence of emails that are put on schedule to be sent out on specific times. Tracking of the contacts is most important in analyzing how these contacts interact with our products therefore segmenting them depending on their different interests and geographical locations.

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Daniel Cooper

Digital Marketing Specialist

SyscoFood & Beverages, 10,001+ employees

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Great for medium and large construction companies that have a specific salesforce.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

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Feature Rating Comparison

ActiveCampaign

Cosential

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ActiveCampaign

Cosential

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

ActiveCampaign

Cosential

Calendaring

Event/webinar marketing

ActiveCampaign

Cosential

Social sharing and campaigns

Social profile integration

ActiveCampaign

Cosential

Dashboards

Standard reports

Custom reports

ActiveCampaign

Cosential

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

ActiveCampaign

Cosential

Customer data management / contact management

Workflow management

Territory management

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Interaction tracking

Channel / partner relationship management

ActiveCampaign

Cosential

Lead management

Email marketing

ActiveCampaign

Cosential

Task management

Reporting

ActiveCampaign

Cosential

Forecasting

Pipeline visualization

Customizable reports

ActiveCampaign

Cosential

Custom fields

Custom objects

ActiveCampaign

Cosential

Single sign-on capability

Role-based user permissions

ActiveCampaign

Cosential

Social data

Social engagement

ActiveCampaign

Cosential

Marketing automation

ActiveCampaign

Cosential

Mobile access

Pros

They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!

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Cora Matheson

Health Coach

Coming Back WholeHealth, Wellness and Fitness, 1-10 employees

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Inputting of companies and leads who may become prospects.
Creating specific opportunities for construction projects.
Tracking opportunities through the entire sales cycle.
Inputting detailed notes and activity by the Sales team.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

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Cons

The interface is not always intuitive and it can be confusing troubleshooting automations that don't always work as they should.
Support is spotty. Our account rep is not as responsive as we would like.
Information/insight/education on how to use AC better exists but it is hard to find.

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Aaron Steinberg

CGO

insideARMMedia Production, 1-10 employees

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The open software is somewhat difficult to master as an administrator.
Report writing could be more intuitive.
The company seems to cater to larger users.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

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Likelihood to Renew

ActiveCampaign 9.1

Based on 9 answers

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:

Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
Reporting - The ability to see specific open, click, and conversion rates in one place.
Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.

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page V

CEO (Chief Executive Officer)

Simply Heaven DesignMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

ActiveCampaign 8.0

Based on 26 answers

Overall, [ActiveCampaign] is pretty easy to get the hang of even if you've never implemented email automation before. The logic is pretty intuitive and the system works as you'd expect it to in almost all instances. Setting up new campaigns and automations is straightforward and efficient so there's relatively little time wasted during the process.

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Verified User

Manager in Other

E-Learning Company, 1-10 employees

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Cosential 8.0

Based on 1 answer

Cosential is very intuitive for the AEC industry and has the ability to be customized for your specific needs. The reports are especially helpful, with good visual dashboards.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

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Reliability and Availability

ActiveCampaign 9.2

Based on 3 answers

I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Performance

ActiveCampaign 7.7

Based on 3 answers

ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

ActiveCampaign 6.9

Based on 29 answers

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.

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Chesare Johnson

Producer/Audio Engineer

Silver Stoners Creative, LLCMusic, 1-10 employees

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Cosential 8.0

Based on 1 answer

My original trainer / implementation specialist was fantastic. That relationship has continued, even though I have been officially handed off to the customer service side. The customer service side seems to have higher turnover than normal, but in general they are also very supportive, although not as responsive as I might like.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

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Implementation Rating

ActiveCampaign 7.7

Based on 5 answers

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.

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William Ainslie

Practice Owner & Founder

William Ainslie BiokineticsAlternative Medicine, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

I’ve used a few, including but not limited to mail chimpclick funnelsmail munchconstant contactI’m sure there’s a bunch more, these are the ones that come to mind as of right now, after finding ActiveCampaign I pretty much didn’t need to find further email automation software to do my marketing funnels.

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Verified User

Executive in Corporate

E-Learning Company, 1-10 employees

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Cosential is specific to the A/E industry and is the most intuitive software we found for construction.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

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Scalability

ActiveCampaign 9.2

Based on 2 answers

I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.

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Ben Marcoux Roofing Lead Generation Expert

Manager @ BMX Marketing LLC

BMX Marketing, LLCMarketing and Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Return on Investment

The ROI has been in my time. Its pretty easy to use and setup.
The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.

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Jim Harshaw Jr

President

Jim Harshaw Jr. Performance CoachingManagement Consulting, 1-10 employees

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Allowed for common tracking by business developers in different regions.
Helped us quantify effort.
Provides great reports for management.

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Kevin Shaw

Vice-President - Marketing

WIELANDConstruction, 51-200 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

ActiveCampaign Editions & Modules

Edition

Lite	$9.00¹
Plus	$49²
Professional	$129³
Enterprise	$229⁴

Per Month [3 Users]
Per Month [25 Users]
Per Month [50 Users]
Per Month [Unlimited Users]

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Cosential Editions & Modules

—

Additional Pricing Details

—

Rating Summary

ActiveCampaign

Cosential

ActiveCampaign

Cosential

ActiveCampaign

Cosential

ActiveCampaign

Cosential

ActiveCampaign

Cosential

ActiveCampaign

Cosential

ActiveCampaign

Cosential

ActiveCampaign

Cosential