What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
811 Ratings
10 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
811 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    ActiveCampaign

    85%

    Cosential

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    546 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.4
    84%
    484 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    438 Ratings
    N/A
    0 Ratings

    Landing pages

    7.3
    73%
    307 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    351 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    492 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    635 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    611 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.0
    90%
    538 Ratings
    N/A
    0 Ratings

    Lead Management

    8.7

    ActiveCampaign

    87%

    Cosential

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    9.0
    90%
    459 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.6
    86%
    336 Ratings
    N/A
    0 Ratings

    Data quality management

    8.6
    86%
    376 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.7
    87%
    332 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.5

    ActiveCampaign

    85%

    Cosential

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    275 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.6
    86%
    267 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Cosential

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    241 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.5
    85%
    236 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.7

    ActiveCampaign

    87%

    Cosential

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.7
    87%
    559 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    548 Ratings
    N/A
    0 Ratings

    Custom reports

    8.5
    85%
    350 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Cosential

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    367 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.5
    85%
    247 Ratings
    N/A
    0 Ratings

    Customizability

    8.8
    88%
    387 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    81 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.8
    88%
    54 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.7
    87%
    50 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.7

    Cosential

    87%
    Cosential ranks higher in 7/7 features

    Customer data management / contact management

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Workflow management

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Territory management

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Opportunity management

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Interaction tracking

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Channel / partner relationship management

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.5

    Cosential

    75%
    Cosential ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Email marketing

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    Cosential

    80%
    Cosential ranks higher in 2/2 features

    Task management

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Reporting

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.7

    Cosential

    87%
    Cosential ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Pipeline visualization

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Customizable reports

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.5

    Cosential

    75%
    Cosential ranks higher in 2/2 features

    Custom fields

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Custom objects

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    10.0

    Cosential

    100%
    Cosential ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Role-based user permissions

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    5.0

    Cosential

    50%
    Cosential ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Social engagement

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    5.0

    Cosential

    50%
    Cosential ranks higher in 1/1 features

    Marketing automation

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.0

    Cosential

    70%
    Cosential ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Usability
    • Cosential is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    9.1

    ActiveCampaign

    91%
    629 Ratings
    10.0

    Cosential

    100%
    1 Rating

    Likelihood to Renew

    8.9

    ActiveCampaign

    89%
    18 Ratings

    Cosential

    N/A
    0 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    33 Ratings
    8.0

    Cosential

    80%
    1 Rating

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Cosential

    N/A
    0 Ratings

    Performance

    6.9

    ActiveCampaign

    69%
    4 Ratings

    Cosential

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    37 Ratings
    8.0

    Cosential

    80%
    1 Rating

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Cosential

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    Cosential

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Cosential

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.
    Cherian Koshy | TrustRadius Reviewer

    Cosential

    Great for medium and large construction companies that have a specific salesforce.
    Kevin Shaw | TrustRadius Reviewer

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Bill Kerschbaum | TrustRadius Reviewer

    Cosential

    • Inputting of companies and leads who may become prospects.
    • Creating specific opportunities for construction projects.
    • Tracking opportunities through the entire sales cycle.
    • Inputting detailed notes and activity by the Sales team.
    Kevin Shaw | TrustRadius Reviewer

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Jack Foster | TrustRadius Reviewer

    Cosential

    • The open software is somewhat difficult to master as an administrator.
    • Report writing could be more intuitive.
    • The company seems to cater to larger users.
    Kevin Shaw | TrustRadius Reviewer

    Pricing Details

    ActiveCampaign

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9 per month

    ActiveCampaign Editions & Modules

    Edition
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294
    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]
    Additional Pricing Details

    Cosential

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Cosential Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    ActiveCampaign

    ActiveCampaign 8.9
    Based on 18 answers
    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    page V | TrustRadius Reviewer

    Cosential

    No score
    No answers yet
    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign 8.2
    Based on 33 answers
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Matt Dickerson | TrustRadius Reviewer

    Cosential

    Cosential 8.0
    Based on 1 answer
    Cosential is very intuitive for the AEC industry and has the ability to be customized for your specific needs. The reports are especially helpful, with good visual dashboards.
    Kevin Shaw | TrustRadius Reviewer

    Reliability and Availability

    ActiveCampaign

    ActiveCampaign 9.1
    Based on 4 answers
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Michelle Hill | TrustRadius Reviewer

    Cosential

    No score
    No answers yet
    No answers on this topic

    Performance

    ActiveCampaign

    ActiveCampaign 6.9
    Based on 4 answers
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Michelle Hill | TrustRadius Reviewer

    Cosential

    No score
    No answers yet
    No answers on this topic

    Support Rating

    ActiveCampaign

    ActiveCampaign 6.0
    Based on 37 answers
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Chesare Johnson | TrustRadius Reviewer

    Cosential

    Cosential 8.0
    Based on 1 answer
    My original trainer / implementation specialist was fantastic. That relationship has continued, even though I have been officially handed off to the customer service side. The customer service side seems to have higher turnover than normal, but in general they are also very supportive, although not as responsive as I might like.
    Kevin Shaw | TrustRadius Reviewer

    Implementation Rating

    ActiveCampaign

    ActiveCampaign 8.7
    Based on 10 answers
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    William Ainslie | TrustRadius Reviewer

    Cosential

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    We switched away from both Mailchimp and Insightly because running two apps became unwieldy and the data wasn't very clean, there was a lot of duplicating of work. They are both excellent pieces of software in their own rights however ActiveCampaign does the job of both of them put together and while it's more expensive than both together I'd happily suck up the extra cost to save time and have more accurate data.
    Robin Waite | TrustRadius Reviewer

    Cosential

    Cosential is specific to the A/E industry and is the most intuitive software we found for construction.
    Kevin Shaw | TrustRadius Reviewer

    Scalability

    ActiveCampaign

    ActiveCampaign 8.5
    Based on 4 answers
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Michelle Hill | TrustRadius Reviewer

    Cosential

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Wendy Brodeur | TrustRadius Reviewer

    Cosential

    • Allowed for common tracking by business developers in different regions.
    • Helped us quantify effort.
    • Provides great reports for management.
    Kevin Shaw | TrustRadius Reviewer

    Screenshots

    Add comparison