What users are saying about
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Top Rated
351 Ratings
9 Ratings

ActiveCampaign

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Top Rated
351 Ratings
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Score 8.8 out of 100
9 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is used to send out mass newsletters and email campaigns to contacts at a designated time and date. With ActiveCampaign we can create campaign workflow that is tailored to specific objectives of our marketing outreach and a sequence of emails that are put on schedule to be sent out on specific times. Tracking of the contacts is most important in analyzing how these contacts interact with our products therefore segmenting them depending on their different interests and geographical locations.
Daniel Cooper | TrustRadius Reviewer

Cosential

Great for medium and large construction companies that have a specific salesforce.
Kevin Shaw | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Cosential
WYSIWYG email editor
ActiveCampaign
8.1
Cosential
Dynamic content
ActiveCampaign
8.4
Cosential
Ability to test dynamic content
ActiveCampaign
7.9
Cosential
Landing pages
ActiveCampaign
6.9
Cosential
A/B testing
ActiveCampaign
8.5
Cosential
Mobile optimization
ActiveCampaign
8.1
Cosential
Email deliverability reporting
ActiveCampaign
8.7
Cosential
List management
ActiveCampaign
8.5
Cosential
Triggered drip sequences
ActiveCampaign
9.2
Cosential

Lead Management

ActiveCampaign
8.0
Cosential
Lead nurturing
ActiveCampaign
8.0
Cosential
Lead scoring and grading
ActiveCampaign
8.1
Cosential
Data quality management
ActiveCampaign
7.6
Cosential
Automated sales alerts and tasks
ActiveCampaign
8.4
Cosential

Campaign Management

ActiveCampaign
7.9
Cosential
Calendaring
ActiveCampaign
7.2
Cosential
Event/webinar marketing
ActiveCampaign
8.5
Cosential

Social Media Marketing

ActiveCampaign
8.2
Cosential
Social sharing and campaigns
ActiveCampaign
8.6
Cosential
Social profile integration
ActiveCampaign
7.8
Cosential

Reporting & Analytics

ActiveCampaign
8.0
Cosential
Dashboards
ActiveCampaign
8.2
Cosential
Standard reports
ActiveCampaign
7.9
Cosential
Custom reports
ActiveCampaign
7.9
Cosential

Platform & Infrastructure

ActiveCampaign
8.5
Cosential
API
ActiveCampaign
8.6
Cosential
Role-based workflow & approvals
ActiveCampaign
8.3
Cosential
Customizability
ActiveCampaign
8.6
Cosential
Integration with Salesforce.com
ActiveCampaign
8.3
Cosential
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.6
Cosential
Integration with SugarCRM
ActiveCampaign
8.4
Cosential

Sales Force Automation

ActiveCampaign
Cosential
8.7
Customer data management / contact management
ActiveCampaign
Cosential
10.0
Workflow management
ActiveCampaign
Cosential
6.0
Territory management
ActiveCampaign
Cosential
9.0
Opportunity management
ActiveCampaign
Cosential
10.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Cosential
10.0
Interaction tracking
ActiveCampaign
Cosential
9.0
Channel / partner relationship management
ActiveCampaign
Cosential
7.0

Marketing Automation

ActiveCampaign
Cosential
7.5
Lead management
ActiveCampaign
Cosential
10.0
Email marketing
ActiveCampaign
Cosential
5.0

CRM Project Management

ActiveCampaign
Cosential
8.0
Task management
ActiveCampaign
Cosential
7.0
Reporting
ActiveCampaign
Cosential
9.0

CRM Reporting & Analytics

ActiveCampaign
Cosential
8.7
Forecasting
ActiveCampaign
Cosential
6.0
Pipeline visualization
ActiveCampaign
Cosential
10.0
Customizable reports
ActiveCampaign
Cosential
10.0

Customization

ActiveCampaign
Cosential
7.5
Custom fields
ActiveCampaign
Cosential
9.0
Custom objects
ActiveCampaign
Cosential
6.0

Security

ActiveCampaign
Cosential
10.0
Single sign-on capability
ActiveCampaign
Cosential
10.0
Role-based user permissions
ActiveCampaign
Cosential
10.0

Social CRM

ActiveCampaign
Cosential
5.0
Social data
ActiveCampaign
Cosential
5.0
Social engagement
ActiveCampaign
Cosential
5.0

Integrations with 3rd-party Software

ActiveCampaign
Cosential
5.0
Marketing automation
ActiveCampaign
Cosential
5.0

Platform

ActiveCampaign
Cosential
7.0
Mobile access
ActiveCampaign
Cosential
7.0

Pros

ActiveCampaign

  • They have incredible customer service. There is a chat option right in your account, they are quick to reply, and always so kind and patient.
  • The whole system is so user friendly. Campaigns/emails are easy to write and design, and segments and tags are easy to manage.
  • I can also create incredibly good looking lead pages right in my account. They are quick to make because AC's templates are all really wonderful. Saves me a lot of time!
Cora Matheson | TrustRadius Reviewer

Cosential

  • Inputting of companies and leads who may become prospects.
  • Creating specific opportunities for construction projects.
  • Tracking opportunities through the entire sales cycle.
  • Inputting detailed notes and activity by the Sales team.
Kevin Shaw | TrustRadius Reviewer

Cons

ActiveCampaign

  • The interface is not always intuitive and it can be confusing troubleshooting automations that don't always work as they should.
  • Support is spotty. Our account rep is not as responsive as we would like.
  • Information/insight/education on how to use AC better exists but it is hard to find.
Aaron Steinberg | TrustRadius Reviewer

Cosential

  • The open software is somewhat difficult to master as an administrator.
  • Report writing could be more intuitive.
  • The company seems to cater to larger users.
Kevin Shaw | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 9 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Cosential

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.0
Based on 26 answers
Overall, [ActiveCampaign] is pretty easy to get the hang of even if you've never implemented email automation before. The logic is pretty intuitive and the system works as you'd expect it to in almost all instances. Setting up new campaigns and automations is straightforward and efficient so there's relatively little time wasted during the process.
Anonymous | TrustRadius Reviewer

Cosential

Cosential 8.0
Based on 1 answer
Cosential is very intuitive for the AEC industry and has the ability to be customized for your specific needs. The reports are especially helpful, with good visual dashboards.
Kevin Shaw | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.2
Based on 3 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Cosential

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 7.7
Based on 3 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Cosential

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.9
Based on 29 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Cosential

Cosential 8.0
Based on 1 answer
My original trainer / implementation specialist was fantastic. That relationship has continued, even though I have been officially handed off to the customer service side. The customer service side seems to have higher turnover than normal, but in general they are also very supportive, although not as responsive as I might like.
Kevin Shaw | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.7
Based on 5 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Cosential

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

I’ve used a few, including but not limited to mail chimpclick funnelsmail munchconstant contactI’m sure there’s a bunch more, these are the ones that come to mind as of right now, after finding ActiveCampaign I pretty much didn’t need to find further email automation software to do my marketing funnels.
Anonymous | TrustRadius Reviewer

Cosential

Cosential is specific to the A/E industry and is the most intuitive software we found for construction.
Kevin Shaw | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.2
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Cosential

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The ROI has been in my time. Its pretty easy to use and setup.
  • The live chat support is really helpful. The support staff seem to be really good. They quite often send short video screen recordings to show me how to do something.
Jim Harshaw Jr | TrustRadius Reviewer

Cosential

  • Allowed for common tracking by business developers in different regions.
  • Helped us quantify effort.
  • Provides great reports for management.
Kevin Shaw | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Cosential

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cosential Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Cosential
10.0

Likelihood to Renew

ActiveCampaign
9.1
Cosential

Usability

ActiveCampaign
8.0
Cosential
8.0

Reliability and Availability

ActiveCampaign
9.2
Cosential

Performance

ActiveCampaign
7.7
Cosential

Support Rating

ActiveCampaign
6.9
Cosential
8.0

Implementation Rating

ActiveCampaign
7.7
Cosential

Scalability

ActiveCampaign
9.2
Cosential

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