What users are saying about

ActiveCampaign

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Top Rated
67 Ratings
15 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101
15 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Nicholas De Salvo profile photo

Mad Mimi

It is well suited for school newsletters, flyers, announcements and less so for regular emails or communication.
alise gold profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Mad Mimi
8.6
WYSIWYG email editor
ActiveCampaign
7.7
Mad Mimi
9.6
Dynamic content
ActiveCampaign
7.3
Mad Mimi
8.0
Ability to test dynamic content
ActiveCampaign
7.4
Mad Mimi
6.5
Landing pages
ActiveCampaign
6.7
Mad Mimi
7.7
A/B testing
ActiveCampaign
7.1
Mad Mimi
10.0
Mobile optimization
ActiveCampaign
7.7
Mad Mimi
8.6
Email deliverability
ActiveCampaign
8.3
Mad Mimi
9.0
List management
ActiveCampaign
8.1
Mad Mimi
8.7
Triggered drip sequences
ActiveCampaign
9.3
Mad Mimi
9.3

Reporting & Analytics

ActiveCampaign
7.0
Mad Mimi
7.7
Dashboards
ActiveCampaign
7.0
Mad Mimi
8.0
Standard reports
ActiveCampaign
7.2
Mad Mimi
7.7
Custom reports
ActiveCampaign
6.8
Mad Mimi
7.3

Pros

  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
Audréa Trinh profile photo
  • Mad Mimi is a leader in terms of Deliverability. Getting those emails in the consumer inboxes is what the game is all about.
  • Setting up email campaigns within Mad Mimi is extremely easy. It opens up a whole new opportunity for businesses of any size.
  • Customer Service and the policing of compliance is top notch. They watch everything in terms of deliverability, or lack there of, should there be bounces, or spam complaints. In the lower tiers of their payment options, having a sound set of rules in terms of compliance helps everyone, as you share an IP Address with several users. If one user is not towing the line, it affects everyone on that IP Address.
Tyler Hanlon profile photo

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
Tracy Beers profile photo
  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Tyler Hanlon profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mad Mimi10.0
Based on 5 answers
I no longer have any use for email service providers in general. But, if I did, I would be very likely to continue using Mad Mimi. While it may lack in learning material, its deliverablity capabilities alone are reason enough to keep using them. Also, if you're well versed in email marketing, or the technical aspects of it at least, the learning material is not of much use. I still think very highly of them, and the people they have working there.
Tyler Hanlon profile photo

Usability

No score
No answers yet
No answers on this topic
Mad Mimi10.0
Based on 1 answer
As I've said previously, it's super simple to use. Great for the email marketing newbie.
Robbin Block profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
Mad Mimi is superior to most ESPs that I've used, although it lacks in terms of a learning library, which includes best practices, strategy, expectations, and integration. MailChimp may be a better option for those who require more options, more integration, or more information in terms of reporting. However, that being said, I still think Mad Mimi surpassed the deliverability capabilities of MailChimp, which is of the utmost importance in email marketing.
Tyler Hanlon profile photo

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • When I first started using Mad Mimi, it provided simple tools at a reasonable price that helped me connect with customers and potential customers.
John Notgrass profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mad Mimi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details