What users are saying about
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Top Rated
78 Ratings
15 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101
15 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mad Mimi

Mad Mimi is great for someone who wants a very simple user interface for sending out basic, yet professional, emails. Perfect for the beginning business owner. It's full-featured, yet easy to use. It's free for a good number of contacts. There are free and low-cost features that enhance the functionality. Plus, when you go beyond the free plan, it's one of the lowest cost pro plans around. On the downside, there are other email tools that are more sophisticated with built-in templates.
Robbin Block profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Mad Mimi
8.6
WYSIWYG email editor
ActiveCampaign
7.7
Mad Mimi
9.6
Dynamic content
ActiveCampaign
7.6
Mad Mimi
8.1
Ability to test dynamic content
ActiveCampaign
7.7
Mad Mimi
6.6
Landing pages
ActiveCampaign
6.8
Mad Mimi
7.8
A/B testing
ActiveCampaign
7.4
Mad Mimi
10.0
Mobile optimization
ActiveCampaign
7.8
Mad Mimi
8.6
Email deliverability
ActiveCampaign
8.3
Mad Mimi
9.0
List management
ActiveCampaign
8.4
Mad Mimi
8.7
Triggered drip sequences
ActiveCampaign
9.4
Mad Mimi
9.4

Reporting & Analytics

ActiveCampaign
7.2
Mad Mimi
7.7
Dashboards
ActiveCampaign
7.2
Mad Mimi
8.1
Standard reports
ActiveCampaign
7.4
Mad Mimi
7.7
Custom reports
ActiveCampaign
7.1
Mad Mimi
7.4

Pros

ActiveCampaign

  • Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
  • Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
  • Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mad Mimi

  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
Robbin Block profile photo

Cons

ActiveCampaign

  • The Customer messaging tools aren't necessarily a huge improvement on doing it yourself, but I really appreciate the option.
  • The automated text messages for sales have gotten us a little bit of negative feedback but it has also helped with awareness! So it's a toss-up.
  • I'm not positive that ActiveCampaign is the very best email marketing on the market, but it's super sleek and easy to use.
Sarah Bandy profile photo

Mad Mimi

  • Really the only drawback is that the design tools are simple, so if you have extensive design plans, this application may be restrictive. Those advanced in graphic designing, marketing & advertisement tools and web-coding will find MadMimi limited based on their skill level and visual ambitions.
Ehren Muhammad profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mad Mimi

Mad Mimi 10.0
Based on 5 answers
Depending on the budget I might decide to move to another tool in the future. I'm looking to utilize more features and get better data reporting in the future in order to enable growth for the company
No photo available

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mad Mimi

Mad Mimi 10.0
Based on 1 answer
As I've said previously, it's super simple to use. Great for the email marketing newbie.
Robbin Block profile photo

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mad Mimi

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mad Mimi

No score
No answers yet
No answers on this topic

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mad Mimi

No score
No answers yet
No answers on this topic

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mad Mimi

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available

Mad Mimi

I don't have any valuable information for this question. I've never used another platform and I don't remember the research I did over a year ago
No photo available

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mad Mimi

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available

Mad Mimi

  • ROI was immediate. It enabled us to do extensive A/B testing, which is always enlightening. We definitely pivoted based on the real-time results and it extended our testing time. But the ROI we got in the final campaign was well worth it!
  • Positive impact every which way we looked, in our work with Mad Mimi. We were always guided by the metrics, and never had any issues with using the technology with our most important audience.
Jackie Bassett profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mad Mimi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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