What users are saying about
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Top Rated
842 Ratings
18 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
18 Ratings
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Score 10 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 1 feature set: Email & Online Marketing
  • Mad Mimi ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

8.4

ActiveCampaign

84%
8.2

Mad Mimi

82%
ActiveCampaign ranks higher in 5/9 features

WYSIWYG email editor

7.9
79%
558 Ratings
9.9
99%
8 Ratings

Dynamic content

8.2
82%
495 Ratings
7.0
70%
6 Ratings

Ability to test dynamic content

8.1
81%
449 Ratings
5.1
51%
6 Ratings

Landing pages

7.4
74%
320 Ratings
8.0
80%
5 Ratings

A/B testing

8.6
86%
362 Ratings
10.0
100%
1 Rating

Mobile optimization

8.4
84%
506 Ratings
7.0
70%
7 Ratings

Email deliverability reporting

9.2
92%
650 Ratings
9.0
90%
17 Ratings

List management

8.9
89%
625 Ratings
9.9
99%
9 Ratings

Triggered drip sequences

9.1
91%
552 Ratings
8.1
81%
5 Ratings

Lead Management

8.6

ActiveCampaign

86%

Mad Mimi

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

8.8
88%
472 Ratings
N/A
0 Ratings

Lead scoring and grading

8.4
84%
345 Ratings
N/A
0 Ratings

Data quality management

8.5
85%
387 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.5
85%
342 Ratings
N/A
0 Ratings

Campaign Management

8.4

ActiveCampaign

84%

Mad Mimi

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.3
83%
279 Ratings
N/A
0 Ratings

Event/webinar marketing

8.5
85%
271 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveCampaign

86%

Mad Mimi

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.7
87%
244 Ratings
N/A
0 Ratings

Social profile integration

8.4
84%
240 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
10.0

Mad Mimi

100%
Mad Mimi ranks higher in 3/3 features

Dashboards

8.6
86%
574 Ratings
10.0
100%
7 Ratings

Standard reports

8.8
88%
561 Ratings
10.0
100%
8 Ratings

Custom reports

8.4
84%
362 Ratings
10.0
100%
6 Ratings

Platform & Infrastructure

8.8

ActiveCampaign

88%

Mad Mimi

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 6/6 features

API

9.1
91%
376 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.3
83%
255 Ratings
N/A
0 Ratings

Customizability

8.7
87%
397 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.8
88%
84 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
54 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
50 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
7.7

Mad Mimi

77%
Mad Mimi ranks higher in 3/3 features

Link Tracking

N/A
0 Ratings
10.0
100%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
6.0
60%
1 Rating

Email Previews

N/A
0 Ratings
7.0
70%
1 Rating

Attribute Ratings

  • Mad Mimi is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

9.0

ActiveCampaign

90%
645 Ratings
9.9

Mad Mimi

99%
13 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
10.0

Mad Mimi

100%
5 Ratings

Usability

8.2

ActiveCampaign

82%
34 Ratings
9.0

Mad Mimi

90%
2 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings

Mad Mimi

N/A
0 Ratings

Performance

6.7

ActiveCampaign

67%
4 Ratings

Mad Mimi

N/A
0 Ratings

Support Rating

6.0

ActiveCampaign

60%
38 Ratings
8.0

Mad Mimi

80%
2 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Mad Mimi

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings

Mad Mimi

N/A
0 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings

Mad Mimi

N/A
0 Ratings

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Mad Mimi

N/A
0 Ratings

Product Scalability

8.5

ActiveCampaign

85%
4 Ratings

Mad Mimi

N/A
0 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Mad Mimi

N/A
0 Ratings

Vendor pre-sale

7.3

ActiveCampaign

73%
3 Ratings

Mad Mimi

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
Read full review

GoDaddy

Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

GoDaddy

  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
Read full review

Cons

ActiveCampaign

  • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
  • It could be a little bit easier to find pricing online.
  • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
Read full review

GoDaddy

  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Mad Mimi

Starting Price

$10 per month

Editions & Modules

Mad Mimi editions and modules pricing
EditionModules
Basic$10.001
Pro$42.002
Silver$199.003
Gold$1049.004

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

GoDaddy

Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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GoDaddy

I find it very easy to use just like my colleagues too. The learning curve is straight forward.
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Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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GoDaddy

No answers on this topic

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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GoDaddy

No answers on this topic

Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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GoDaddy

My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
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Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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GoDaddy

No answers on this topic

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
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GoDaddy

Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
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Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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GoDaddy

No answers on this topic

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
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GoDaddy

  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
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