What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Mad Mimi

14 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Mad Mimi

14 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Mad Mimi

Mad Mimi is great for someone who wants a very simple user interface for sending out basic, yet professional, emails. Perfect for the beginning business owner. It's full-featured, yet easy to use. It's free for a good number of contacts. There are free and low-cost features that enhance the functionality. Plus, when you go beyond the free plan, it's one of the lowest cost pro plans around. On the downside, there are other email tools that are more sophisticated with built-in templates.
Robbin Block profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Mad Mimi
7.9
WYSIWYG email editor
ActiveCampaign
7.7
Mad Mimi
9.5
Dynamic content
ActiveCampaign
7.4
Mad Mimi
7.3
Ability to test dynamic content
ActiveCampaign
7.5
Mad Mimi
5.3
Landing pages
ActiveCampaign
6.7
Mad Mimi
6.5
A/B testing
ActiveCampaign
7.2
Mad Mimi
Mobile optimization
ActiveCampaign
7.7
Mad Mimi
8.3
Email deliverability
ActiveCampaign
8.3
Mad Mimi
8.9
List management
ActiveCampaign
8.1
Mad Mimi
8.4
Triggered drip sequences
ActiveCampaign
9.3
Mad Mimi
9.0

Reporting & Analytics

ActiveCampaign
7.0
Mad Mimi
7.0
Dashboards
ActiveCampaign
7.1
Mad Mimi
7.5
Standard reports
ActiveCampaign
7.3
Mad Mimi
7.2
Custom reports
ActiveCampaign
6.7
Mad Mimi
6.3

Pros

  • It features easily deployable email campaigns.
  • Its lead scoring component is easy to set up and configure.
  • Its form tool is straightforward and provides for easy embedding on websites and landing pages.
No photo available
  • Allow for total control of email layouts.
  • Easy importing of email contacts.
  • Great customer service and quick answers to any problems.
Raven Blue profile photo

Cons

  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
No photo available
  • Really the only drawback is that the design tools are simple, so if you have extensive design plans, this application may be restrictive. Those advanced in graphic designing, marketing & advertisement tools and web-coding will find MadMimi limited based on their skill level and visual ambitions.
Ehren Muhammad profile photo

Likelihood to Renew

No score
No answers yet
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Mad Mimi10.0
Based on 5 answers
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
Ehren Muhammad profile photo

Usability

No score
No answers yet
No answers on this topic
Mad Mimi10.0
Based on 1 answer
As I've said previously, it's super simple to use. Great for the email marketing newbie.
Robbin Block profile photo

Alternatives Considered

It's easy to set up and accurate deliverability makes it one of my best choices for crucial product promotions. It also helps me with various integrations to reduce my time in creating a campaign.
No photo available
Mad Mimi was easier to use to keep readers engaged versus using the apps available on the blog site.
Raven Blue profile photo

Return on Investment

  • It helped me to grow my list substantially in just 3 months.
  • It helped me to increase traffic on my website.
  • This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.
No photo available
  • With deliverability comes more transactions and readership. I can say that Mad Mimi has helped with that.
  • The pricing is competitive, and I think the increased deliverability has more than made up for it.
  • General ease of use makes the whole process very efficient and profitable in terms of time saved and money.
Tyler Hanlon profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mad Mimi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details