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3 Ratings
3 Ratings
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Score 10 out of 101
66 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

Oracle Responsys

You need a full-service front end and back end team and marketers to get the best use out of this platform. It is clunky to use day to day. The best example to give is Oracle uses their own form of SQL called RPL. Responsys Programming Language. Whilst simple enough to learn if you know SQL, many marketers do not have time to write query after query. You'd typically get a developer to do it. As a Marketer, decide whether you can delegate this out or not.
Nick Pape profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Oracle Responsys
WYSIWYG email editor
ActiveDEMAND
9.2
Oracle Responsys
Dynamic content
ActiveDEMAND
9.6
Oracle Responsys
Ability to test dynamic content
ActiveDEMAND
9.6
Oracle Responsys
Landing pages
ActiveDEMAND
9.0
Oracle Responsys
A/B testing
ActiveDEMAND
9.6
Oracle Responsys
Mobile optimization
ActiveDEMAND
9.6
Oracle Responsys
Email deliverability
ActiveDEMAND
9.6
Oracle Responsys
List management
ActiveDEMAND
9.2
Oracle Responsys
Triggered drip sequences
ActiveDEMAND
9.6
Oracle Responsys

Lead Management

ActiveDEMAND
9.0
Oracle Responsys
Lead nurturing
ActiveDEMAND
9.6
Oracle Responsys
Lead scoring and grading
ActiveDEMAND
9.0
Oracle Responsys
Data quality management
ActiveDEMAND
8.6
Oracle Responsys
Automated sales alerts and tasks
ActiveDEMAND
8.6
Oracle Responsys

Campaign Management

ActiveDEMAND
9.4
Oracle Responsys
Calendaring
ActiveDEMAND
9.6
Oracle Responsys
Event/webinar marketing
ActiveDEMAND
9.2
Oracle Responsys

Social Media Marketing

ActiveDEMAND
8.6
Oracle Responsys
Social sharing and campaigns
ActiveDEMAND
8.6
Oracle Responsys
Social profile integration
ActiveDEMAND
8.6
Oracle Responsys

Reporting & Analytics

ActiveDEMAND
9.2
Oracle Responsys
Dashboards
ActiveDEMAND
8.8
Oracle Responsys
Standard reports
ActiveDEMAND
9.2
Oracle Responsys
Custom reports
ActiveDEMAND
9.6
Oracle Responsys

Platform & Infrastructure

ActiveDEMAND
9.6
Oracle Responsys
API
ActiveDEMAND
9.0
Oracle Responsys
Role-based workflow & approvals
ActiveDEMAND
9.0
Oracle Responsys
Customizability
ActiveDEMAND
9.6
Oracle Responsys
Integration with Salesforce.com
ActiveDEMAND
10.0
Oracle Responsys
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Oracle Responsys
Integration with SugarCRM
ActiveDEMAND
10.0
Oracle Responsys

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
No photo available
  • Dynamic content works very well and you can add many layers to get specific.
  • Get analytics to see which campaigns or emails are performing best and why, including revenue tracking for conversions.
  • Ability to create detailed email programs filtering off actions or engagement of what your customers are doing to help guide them throughout their journey.
Michelle A Hiland profile photo

Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
No photo available
  • More direct integrations with CRM rather than having to use SFTP for data imports
  • Enhanced UI to match other applications in the Oracle Marketing Cloud suite
  • It could be easier to use. It's really great for advanced users but steep learning curve for newbies
Mike Bernard profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

No score
No answers yet
No answers on this topic
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Support

No score
No answers yet
No answers on this topic
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
Oracle/Responsys has a more mature feature set, a better professional team, and simpler/single app pricing.
Juston Brommel profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Increased efficiency for creating, launching and optimizing programs.
  • More accurate automated 1:1 marketing programs.
  • Better analytics and better program optimization.
Juston Brommel profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Oracle Responsys Editions & Modules
Oracle Responsys
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.