Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Webtrends Analytics
Score 4.4 out of 10
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WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
I have been both a power user and implementation engineer for Webtrends products, with varying degrees of success over the years. With the growing market for third-party analytics tools offering increasingly user-friendly interfaces and approaches to architecting …
Webtrends Analytics provides much the same service and toolset, but when I last used it (some years ago, admittedly) the management of variables and reports was a nightmare; the options were *too* flexible. By limiting the number of variables, and keeping a distinction between …
Adobe Analytics is a better option than Webtrends Analytics. It has introduced me to advanced kinds of analytic features and functions which helps me going effectively and faster.
Adobe Analytics is 100 times better than Webtrends Analytics, which was slow to load data and extremely basic. Adobe Analytics blows it out of the water. I was extremely frustrated with Webtrends 100% of the time I used it. Adobe Analytics can cause some issues here and there, …
Verified User
Manager
Chose Adobe Analytics
I think one of the downsides for Adobe Analytics, when you compare to some of the other tools, is the support. It's not always the best. I think it has to do with the fact that there are so many people who use Adobe Analytics. They have so many clients, so many partners that …
I personally feel Adobe currently has the best offering, closely followed by Google Analytics.
Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it …
When it comes to reporting on a website, Adobe Analytics is by far the most superior tool in my opinion. It is also very good when you have several platforms like web, mweb and app. Then you can see the customer data across all platforms in one tool.
Adobe and Google are the market leaders and way ahead in market share as compared to other providers in the market. Between Adobe and Google, there are few nuances that differentiate at the feature level. If an organization is using other products of Adobe experience cloud, …
Adobe Analytics has a more modern and friendlier user interface and it's easier to use for me. Google analytics has better compatibility with other Google products
Compared to its competitors, Adobe Analytics provides a scalable analytics tool for those interested in a deeper dive into their most actionable data. Some of its competition makes it difficult for users to find what they are looking for, where in Adobe Analytics things are …
I believe that Adobe Analytics really stands alone at the top of the reporting and analytics industry. They have a desire to be the best and are continually working to provide a more enhanced and real-time data analytics world that a lot of other reporting tools are lagging.
Using Omniture at my current place of employment and using Google Analytics as a backup at both, Webtrends is the clear superior product. I go back to how easy the UI is to navigate and how simple it is to get user level data that isn't duplicated or doesn't try to pigeon hold …
Webtrends was selected because of the price for Google Analytics Premium ($110k per year) and Adobe Omniture Analytics (twice the price). Clearly, it needed the Visitor Data Mart to get additional capability that you would expect as part of a Web Analytics suite. In our case, …
Verified User
Analyst
Chose Webtrends Analytics
We have moved away from Webtrends.
Verified User
Consultant
Chose Webtrends Analytics
Omniture and Google Analytics - the client chose Webtrends over due to data privacy.
I actually did not personally select Webtrends, but rather fell into an organization already using the tool. In general, the reasons for staying with Webtrends vs another tool involve the price point issue and the types of users and support needed. You may be able to get all …
Webtrends is just an option, depending on client budget. It's a simple analytics tool that does the job but we always recommend Omniture whenever possible.
Verified User
Manager
Chose Webtrends Analytics
Google Analytics Omniture Site Catalyst HitBox
Verified User
Manager
Chose Webtrends Analytics
Google Analytics. We had a free trial to test out the system.