What users are saying about
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Top Rated
248 Ratings
24 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
24 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Marketo RTP

Marketo RTP is great for companies in later stages that require greater customization or API integrations with their own marketing/sales tools. The integration with Salesforce also makes it worthwhile for companies that already have Salesforce setup in some workflows. As stated before, Marketo is quite expensive, so it might not be suitable for earlier-stage companies and startups that are just getting started with marketing and sales.
Fedor Paretsky | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Marketo RTP
WYSIWYG email editor
Adobe Campaign
8.6
Marketo RTP
Dynamic content
Adobe Campaign
8.4
Marketo RTP
Ability to test dynamic content
Adobe Campaign
8.3
Marketo RTP
Landing pages
Adobe Campaign
8.8
Marketo RTP
A/B testing
Adobe Campaign
8.8
Marketo RTP
Mobile optimization
Adobe Campaign
7.8
Marketo RTP
Email deliverability reporting
Adobe Campaign
8.5
Marketo RTP
List management
Adobe Campaign
8.1
Marketo RTP
Triggered drip sequences
Adobe Campaign
7.9
Marketo RTP

Lead Management

Adobe Campaign
6.7
Marketo RTP
Lead nurturing
Adobe Campaign
7.1
Marketo RTP
Lead scoring and grading
Adobe Campaign
7.3
Marketo RTP
Data quality management
Adobe Campaign
6.3
Marketo RTP
Automated sales alerts and tasks
Adobe Campaign
6.0
Marketo RTP

Campaign Management

Adobe Campaign
7.7
Marketo RTP
Calendaring
Adobe Campaign
8.0
Marketo RTP
Event/webinar marketing
Adobe Campaign
7.4
Marketo RTP

Social Media Marketing

Adobe Campaign
7.9
Marketo RTP
Social sharing and campaigns
Adobe Campaign
8.0
Marketo RTP
Social profile integration
Adobe Campaign
7.7
Marketo RTP

Reporting & Analytics

Adobe Campaign
8.3
Marketo RTP
Dashboards
Adobe Campaign
8.2
Marketo RTP
Standard reports
Adobe Campaign
8.6
Marketo RTP
Custom reports
Adobe Campaign
8.0
Marketo RTP

Platform & Infrastructure

Adobe Campaign
7.4
Marketo RTP
API
Adobe Campaign
7.1
Marketo RTP
Role-based workflow & approvals
Adobe Campaign
8.1
Marketo RTP
Customizability
Adobe Campaign
7.6
Marketo RTP
Integration with Salesforce.com
Adobe Campaign
8.1
Marketo RTP
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Marketo RTP
Integration with SugarCRM
Adobe Campaign
6.5
Marketo RTP

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Marketo RTP

  • Segment website users into qualifying groups.
  • Target segmented groups based on multiple aspects.
  • Campaign generation through their UI.
  • Measurement of campaign success.
  • AB testing of campaigns.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Marketo RTP

  • It does not work well with background images.
  • We had to discontinue our use because we would have had to recode our entire website to get it to fully work. We had to use workarounds.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Marketo RTP

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Marketo RTP

Marketo RTP 10.0
Based on 1 answer
Very easy to use once set up. The UI inside of Marketo is very simple and you don't need to be a super user of Marketo to understand it.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Marketo RTP

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Marketo RTP

Marketo RTP 8.7
Based on 3 answers
We actually had a very good onboarding process. The rep from Marketo was very knowledgable and set up regular meetings with us to make sure we understood how to use everything. He gave us ideas for potential personalizations and had best-practice tips. Unfortunately, his knowledge was not enough to overcome some of the biggest issues with the solution.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Marketo RTP

I'm well-versed in Marketo's RTP module and HubSpot's smart content offering, and HubSpot's smart content has ultimately become my personalization tool of choice. Here's why:
  • HubSpot's smart content tools are simple to grasp and easy to implement from start to finish. There's a lot of room for improvement when it comes to ease of use and overall user experience within Marketo's RTP module.
  • For less tech-savvy marketers, HubSpot's training documentation and support team is an absolute lifesaver. Marketo has failed us time and time again on this front, despite the fact that we pay an additional fee for Premier Support and quarterly consulting.
  • Marketo's tool is more robust and more powerful, but they don't take the time to create supporting documentation to help end-users leverage RTP, nor do they take the time to train their support staff on how it works. HubSpot's smart content does what we need it to do, and we don't burn time in the process trying to figure out how to use it.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Marketo RTP

  • More leads. Customized content has generated more form fill outs from the target website visitors.
  • Personalization of the website - more unique experience and feel of our brand for different website visitors.
  • Named account analytics - we can now track how we are doing against the goal of increasing awareness of our products among our named accounts.
Masha Finkelstein | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo RTP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Marketo RTP
5.8

Likelihood to Renew

Adobe Campaign
8.4
Marketo RTP

Usability

Adobe Campaign
6.8
Marketo RTP
10.0

Reliability and Availability

Adobe Campaign
7.0
Marketo RTP

Performance

Adobe Campaign
7.0
Marketo RTP

Support Rating

Adobe Campaign
4.5
Marketo RTP
8.7

In-Person Training

Adobe Campaign
8.0
Marketo RTP

Online Training

Adobe Campaign
8.0
Marketo RTP

Implementation Rating

Adobe Campaign
8.0
Marketo RTP

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