What users are saying about
Top Rated
93 Ratings
20 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

We have several campaigns to fundraise money, and each campaign is targeted to a specific audience. When it comes to reaching many people with various demographics, Adobe Campaign is perfect because it helps us understand our marketing and our targets. When we have a small scale venture then it is not so helpful because we don't need something with so many elements and customization features, we sometimes just need simplicity.
No photo available

Marketo RTP

For any company looking to target specific sub-groups with different messaging than other sub-groups, Marketo Real-Time Personalization is the way to go. If a company is not interested in adjusting the appropriateness of a call to action or business benefit for the specific person reading it, then RTP is not for them. Real-Time Personalization fits really when in organizations that are using an account based marketing strategy.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Marketo RTP
WYSIWYG email editor
Adobe Campaign
7.5
Marketo RTP
Dynamic content
Adobe Campaign
8.1
Marketo RTP
Ability to test dynamic content
Adobe Campaign
8.4
Marketo RTP
Landing pages
Adobe Campaign
7.7
Marketo RTP
A/B testing
Adobe Campaign
6.9
Marketo RTP
Mobile optimization
Adobe Campaign
7.7
Marketo RTP
Email deliverability
Adobe Campaign
8.7
Marketo RTP
List management
Adobe Campaign
8.4
Marketo RTP
Triggered drip sequences
Adobe Campaign
7.5
Marketo RTP

Lead Management

Adobe Campaign
6.8
Marketo RTP
Lead nurturing
Adobe Campaign
7.4
Marketo RTP
Lead scoring and grading
Adobe Campaign
7.2
Marketo RTP
Data quality management
Adobe Campaign
6.5
Marketo RTP
Automated sales alerts and tasks
Adobe Campaign
6.2
Marketo RTP

Campaign Management

Adobe Campaign
7.4
Marketo RTP
Calendaring
Adobe Campaign
7.5
Marketo RTP
Event/webinar marketing
Adobe Campaign
7.3
Marketo RTP

Social Media Marketing

Adobe Campaign
8.0
Marketo RTP
Social sharing and campaigns
Adobe Campaign
8.1
Marketo RTP
Social profile integration
Adobe Campaign
7.8
Marketo RTP

Reporting & Analytics

Adobe Campaign
8.0
Marketo RTP
Dashboards
Adobe Campaign
8.4
Marketo RTP
Standard reports
Adobe Campaign
8.3
Marketo RTP
Custom reports
Adobe Campaign
7.2
Marketo RTP

Platform & Infrastructure

Adobe Campaign
7.6
Marketo RTP
API
Adobe Campaign
8.0
Marketo RTP
Role-based workflow & approvals
Adobe Campaign
8.4
Marketo RTP
Customizability
Adobe Campaign
8.1
Marketo RTP
Integration with Salesforce.com
Adobe Campaign
7.5
Marketo RTP
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Marketo RTP
Integration with SugarCRM
Adobe Campaign
6.3
Marketo RTP

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Ultra-customization - Marketo has amazing customizability, very good API functionality and documentation, which allows for seamless integration into almost any marketing- or sales-related workflow.
  • Great UI - Marketo has a beautiful, intuitive UI, making this tool very enjoyable to use.
  • ROI Tracking - Marketo comes with ROI tracking for sales right out of the box, this is a *super* helpful tool.
Fedor Paretsky profile photo

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • Additional features could be added to the Rich Text Editor in the campaign builder to make it more user friendly.
  • Segmenting users based on behaviors or demographic info that is not available out of the box.
  • Integrating with GA or SiteCatalyst provides a lot of insight into the segments that could be made readily available inside the RTP UX.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
I have not used any alternative softwares.
No photo available

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Marketo Real-Time Personalization has increased conversions on individual assets.
  • Marketo Real-Time Personalization has increased conversions on specific goals through campaigns.
  • Marketo Real-Time Personalization takes time to setup and idea-ate on for our marketing team.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Marketo RTP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marketo RTP More Information