What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Marketo RTP

18 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Marketo RTP

18 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Marketo RTP

For any company looking to target specific sub-groups with different messaging than other sub-groups, Marketo Real-Time Personalization is the way to go. If a company is not interested in adjusting the appropriateness of a call to action or business benefit for the specific person reading it, then RTP is not for them. Real-Time Personalization fits really when in organizations that are using an account based marketing strategy.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Marketo RTP
WYSIWYG email editor
Adobe Campaign
7.3
Marketo RTP
Dynamic content
Adobe Campaign
7.9
Marketo RTP
Ability to test dynamic content
Adobe Campaign
8.2
Marketo RTP
Landing pages
Adobe Campaign
8.0
Marketo RTP
A/B testing
Adobe Campaign
7.0
Marketo RTP
Mobile optimization
Adobe Campaign
8.4
Marketo RTP
Email deliverability
Adobe Campaign
8.6
Marketo RTP
List management
Adobe Campaign
8.2
Marketo RTP
Triggered drip sequences
Adobe Campaign
7.5
Marketo RTP

Lead Management

Adobe Campaign
6.9
Marketo RTP
Lead nurturing
Adobe Campaign
7.5
Marketo RTP
Lead scoring and grading
Adobe Campaign
7.2
Marketo RTP
Data quality management
Adobe Campaign
6.6
Marketo RTP
Automated sales alerts and tasks
Adobe Campaign
6.3
Marketo RTP

Campaign Management

Adobe Campaign
7.4
Marketo RTP
Calendaring
Adobe Campaign
7.5
Marketo RTP
Event/webinar marketing
Adobe Campaign
7.3
Marketo RTP

Social Media Marketing

Adobe Campaign
8.1
Marketo RTP
Social sharing and campaigns
Adobe Campaign
8.2
Marketo RTP
Social profile integration
Adobe Campaign
7.9
Marketo RTP

Reporting & Analytics

Adobe Campaign
7.8
Marketo RTP
Dashboards
Adobe Campaign
8.3
Marketo RTP
Standard reports
Adobe Campaign
8.1
Marketo RTP
Custom reports
Adobe Campaign
6.9
Marketo RTP

Platform & Infrastructure

Adobe Campaign
7.6
Marketo RTP
API
Adobe Campaign
8.1
Marketo RTP
Role-based workflow & approvals
Adobe Campaign
8.5
Marketo RTP
Customizability
Adobe Campaign
8.0
Marketo RTP
Integration with Salesforce.com
Adobe Campaign
7.9
Marketo RTP
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Marketo RTP
Integration with SugarCRM
Adobe Campaign
6.4
Marketo RTP

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
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  • RTP empowers organizations to create personalized experiences for website visitors at scale to increase engagement, conversions, etc.
  • Out-of-the-box RTP campaign templates allow for quick setup & launch
  • Ability to save custom campaign templates makes this a scalable solution for advanced marketing teams
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Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Additional features could be added to the Rich Text Editor in the campaign builder to make it more user friendly.
  • Segmenting users based on behaviors or demographic info that is not available out of the box.
  • Integrating with GA or SiteCatalyst provides a lot of insight into the segments that could be made readily available inside the RTP UX.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
I have not used any alternative softwares.
No photo available

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Marketo Real-Time Personalization has increased conversions on individual assets.
  • Marketo Real-Time Personalization has increased conversions on specific goals through campaigns.
  • Marketo Real-Time Personalization takes time to setup and idea-ate on for our marketing team.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marketo RTP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details