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Top Rated
254 Ratings
44 Ratings
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Score 8 out of 100

Alteryx

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Top Rated
254 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Feature Set Ratings

    Security

    10.0

    Adobe Dynamic Tag Management (DTM), discontinued product

    100%

    Alteryx

    Feature Set Not Supported
    N/A
    Adobe Dynamic Tag Management (DTM), discontinued product ranks higher in 1/1 features

    Role-based user permissions

    10.0
    100%
    5 Ratings
    N/A
    0 Ratings

    Tag Management

    9.4

    Adobe Dynamic Tag Management (DTM), discontinued product

    94%

    Alteryx

    Feature Set Not Supported
    N/A
    Adobe Dynamic Tag Management (DTM), discontinued product ranks higher in 8/8 features

    Tag library

    9.0
    90%
    4 Ratings
    N/A
    0 Ratings

    Tag variable mapping

    10.0
    100%
    5 Ratings
    N/A
    0 Ratings

    Ease of writing custom tags

    10.0
    100%
    5 Ratings
    N/A
    0 Ratings

    Rules-driven tag execution

    9.0
    90%
    5 Ratings
    N/A
    0 Ratings

    Tag performance monitoring

    10.0
    100%
    4 Ratings
    N/A
    0 Ratings

    Improved page load times

    10.0
    100%
    5 Ratings
    N/A
    0 Ratings

    Mobile app tagging

    10.0
    100%
    4 Ratings
    N/A
    0 Ratings

    Library of JavaScript extensions

    7.1
    71%
    2 Ratings
    N/A
    0 Ratings

    Data Management & Integrity

    7.6

    Adobe Dynamic Tag Management (DTM), discontinued product

    76%

    Alteryx

    Feature Set Not Supported
    N/A
    Adobe Dynamic Tag Management (DTM), discontinued product ranks higher in 5/5 features

    Event tracking

    10.0
    100%
    4 Ratings
    N/A
    0 Ratings

    Mobile event tracking

    10.0
    100%
    4 Ratings
    N/A
    0 Ratings

    Data distribution management

    7.0
    70%
    3 Ratings
    N/A
    0 Ratings

    Universal data layer

    10.0
    100%
    4 Ratings
    N/A
    0 Ratings

    Automated error checking

    1.0
    10%
    3 Ratings
    N/A
    0 Ratings

    BI Standard Reporting

    Adobe Dynamic Tag Management (DTM), discontinued product

    Feature Set Not Supported
    N/A
    5.3

    Alteryx

    53%
    Alteryx ranks higher in 3/3 features

    Pixel Perfect reports

    N/A
    0 Ratings
    5.0
    50%
    2 Ratings

    Customizable dashboards

    N/A
    0 Ratings
    6.0
    60%
    43 Ratings

    Report Formatting Templates

    N/A
    0 Ratings
    5.0
    50%
    2 Ratings

    Ad-hoc Reporting

    Adobe Dynamic Tag Management (DTM), discontinued product

    Feature Set Not Supported
    N/A
    8.1

    Alteryx

    81%
    Alteryx ranks higher in 4/4 features

    Drill-down analysis

    N/A
    0 Ratings
    8.4
    84%
    57 Ratings

    Formatting capabilities

    N/A
    0 Ratings
    7.5
    75%
    62 Ratings

    Integration with R or other statistical packages

    N/A
    0 Ratings
    8.9
    89%
    54 Ratings

    Report sharing and collaboration

    N/A
    0 Ratings
    7.5
    75%
    54 Ratings

    Report Output and Scheduling

    Adobe Dynamic Tag Management (DTM), discontinued product

    Feature Set Not Supported
    N/A
    7.8

    Alteryx

    78%
    Alteryx ranks higher in 5/5 features

    Publish to Web

    N/A
    0 Ratings
    8.2
    82%
    48 Ratings

    Publish to PDF

    N/A
    0 Ratings
    9.0
    90%
    53 Ratings

    Report Versioning

    N/A
    0 Ratings
    4.0
    40%
    2 Ratings

    Report Delivery Scheduling

    N/A
    0 Ratings
    8.9
    89%
    53 Ratings

    Delivery to Remote Servers

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Data Discovery and Visualization

    Adobe Dynamic Tag Management (DTM), discontinued product

    Feature Set Not Supported
    N/A
    7.4

    Alteryx

    74%
    Alteryx ranks higher in 3/3 features

    Pre-built visualization formats (heatmaps, scatter plots etc.)

    N/A
    0 Ratings
    6.0
    60%
    2 Ratings

    Location Analytics / Geographic Visualization

    N/A
    0 Ratings
    8.0
    80%
    55 Ratings

    Predictive Analytics

    N/A
    0 Ratings
    8.3
    83%
    55 Ratings

    Access Control and Security

    Adobe Dynamic Tag Management (DTM), discontinued product

    Feature Set Not Supported
    N/A
    8.0

    Alteryx

    80%
    Alteryx ranks higher in 4/4 features

    Multi-User Support (named login)

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Role-Based Security Model

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Multiple Access Permission Levels (Create, Read, Delete)

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Single Sign-On (SSO)

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Mobile Capabilities

    Adobe Dynamic Tag Management (DTM), discontinued product

    Feature Set Not Supported
    N/A
    4.0

    Alteryx

    40%
    Alteryx ranks higher in 1/1 features

    Responsive Design for Web Access

    N/A
    0 Ratings
    4.0
    40%
    1 Rating

    Attribute Ratings

    • Adobe Dynamic Tag Management (DTM), discontinued product is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating
    • Alteryx is rated higher in 1 area: Usability

    Likelihood to Recommend

    10.0

    Adobe Dynamic Tag Management (DTM), discontinued product

    100%
    6 Ratings
    9.4

    Alteryx

    94%
    80 Ratings

    Likelihood to Renew

    10.0

    Adobe Dynamic Tag Management (DTM), discontinued product

    100%
    1 Rating
    6.5

    Alteryx

    65%
    14 Ratings

    Usability

    5.0

    Adobe Dynamic Tag Management (DTM), discontinued product

    50%
    2 Ratings
    9.2

    Alteryx

    92%
    36 Ratings

    Availability

    Adobe Dynamic Tag Management (DTM), discontinued product

    N/A
    0 Ratings
    9.1

    Alteryx

    91%
    3 Ratings

    Performance

    Adobe Dynamic Tag Management (DTM), discontinued product

    N/A
    0 Ratings
    9.1

    Alteryx

    91%
    1 Rating

    Support Rating

    10.0

    Adobe Dynamic Tag Management (DTM), discontinued product

    100%
    2 Ratings
    8.5

    Alteryx

    85%
    37 Ratings

    Implementation Rating

    10.0

    Adobe Dynamic Tag Management (DTM), discontinued product

    100%
    2 Ratings
    9.1

    Alteryx

    91%
    3 Ratings

    Product Scalability

    Adobe Dynamic Tag Management (DTM), discontinued product

    N/A
    0 Ratings
    9.1

    Alteryx

    91%
    1 Rating

    Likelihood to Recommend

    Adobe Dynamic Tag Management (DTM), discontinued product

    If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
    Gitai Ben-Ammi | TrustRadius Reviewer

    Alteryx

    Alteryz is well suited for solving almost any type of business problem, or problem in general, that requires data. To some extent, the sky is the limit, and Alteryx continually enhances its capabilities in things like NLP, computer vision, ML models, etc. While it does have some data visualization capabilities, it is not extremely well suited in that regard, though at the moment it isn't trying to compete with the likes of PowerBI or Tableau. Alteryz works well with such software specializing in data visualization.
    Casey Koopmans | TrustRadius Reviewer

    Pros

    Adobe Dynamic Tag Management (DTM), discontinued product

    • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
    • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
    • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
    Jay Corcoran | TrustRadius Reviewer

    Alteryx

    • Pulling data from multiple disparate data sources.
    • Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
    • Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.
    Anonymous | TrustRadius Reviewer

    Cons

    Adobe Dynamic Tag Management (DTM), discontinued product

    • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
    • It is easier to use than Google Tag Manager, but not nearly as popular.
    • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
    Richard Perroset | TrustRadius Reviewer

    Alteryx

    • A larger library of data sources being leveraged/licensed through Alteryx directly similar to the Experian and Dun & Bradstreet data that is available now would be ideal for additional data enrichment.
    • The ability to take R and Python-based data insights/model outputs/forecasts/etc. and pull directly into downstream tools and reporting is a bit lacking and could use improvement.
    Cory Hubbard | TrustRadius Reviewer

    Pricing Details

    Adobe Dynamic Tag Management (DTM), discontinued product

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Alteryx

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Adobe Dynamic Tag Management (DTM), discontinued product

    Adobe Dynamic Tag Management (DTM), discontinued product 10.0
    Based on 1 answer
    As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
    Jay Corcoran | TrustRadius Reviewer

    Alteryx

    Alteryx 6.5
    Based on 14 answers
    We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
    Mark Frisch | TrustRadius Reviewer

    Usability

    Adobe Dynamic Tag Management (DTM), discontinued product

    Adobe Dynamic Tag Management (DTM), discontinued product 5.0
    Based on 2 answers
    It is easy to use at a basic level, however without JavaScript resource you will struggle.
    Barry Mann | TrustRadius Reviewer

    Alteryx

    Alteryx 9.2
    Based on 36 answers
    This is a no-brainer recommendation. Alteryx has a plethora of resources that are free to use to really help newbies get started to become data ninja's in a relatively short amount of time. The Alteryx Online Community has a lot of great collaborators who are truly passionate about data and there are great weekly challenges to stay sharp along with certification pathways.
    Josh Kyburz | TrustRadius Reviewer

    Reliability and Availability

    Adobe Dynamic Tag Management (DTM), discontinued product

    No score
    No answers yet
    No answers on this topic

    Alteryx

    Alteryx 9.1
    Based on 3 answers
    I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
    Dan Chapman | TrustRadius Reviewer

    Performance

    Adobe Dynamic Tag Management (DTM), discontinued product

    No score
    No answers yet
    No answers on this topic

    Alteryx

    Alteryx 9.1
    Based on 1 answer
    Alteryx processes data very fast, regardless of the volume.
    Alberto Guisande | TrustRadius Reviewer

    Support Rating

    Adobe Dynamic Tag Management (DTM), discontinued product

    Adobe Dynamic Tag Management (DTM), discontinued product 10.0
    Based on 2 answers
    Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
    Jay Corcoran | TrustRadius Reviewer

    Alteryx

    Alteryx 8.5
    Based on 37 answers
    The Alteryx community is the best software community I've ever seen. It is incredibly expansive, with online training, videos, comprehensive how-to guides, tool mastery documentation, and a very active and vibrant user base. There are many advanced users active at all times of the day. The community is gamified, so users are given bonuses for answering questions ensuring all queries are answered promptly, usually by the contributors building the solution in Alteryx. The platform itself is very stable and constantly updated. Alteryx also embraces the partner model so that all Alteryx users can be supported by their partners.
    Chris McEleavey | TrustRadius Reviewer

    Implementation Rating

    Adobe Dynamic Tag Management (DTM), discontinued product

    Adobe Dynamic Tag Management (DTM), discontinued product 10.0
    Based on 2 answers
    It was quite seamless with the outstanding support from our Adobe account manager.
    Jay Corcoran | TrustRadius Reviewer

    Alteryx

    Alteryx 9.1
    Based on 3 answers
    There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
    Dan Chapman | TrustRadius Reviewer

    Alternatives Considered

    Adobe Dynamic Tag Management (DTM), discontinued product

    Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
    Anonymous | TrustRadius Reviewer

    Alteryx

    JMP has many of the features of Alteryx, but when I last used it, it did not compete on price or ETL functionality. (this was 5 years ago, so your mileage may vary). If you are SAS based shop, this is an excellent tool.
    Anonymous | TrustRadius Reviewer

    Scalability

    Adobe Dynamic Tag Management (DTM), discontinued product

    No score
    No answers yet
    No answers on this topic

    Alteryx

    Alteryx 9.1
    Based on 1 answer
    Alteryx can scale horizontally or vertically (or both) if you need
    Alberto Guisande | TrustRadius Reviewer

    Return on Investment

    Adobe Dynamic Tag Management (DTM), discontinued product

    • This tool means we can provide better customer service by delivering on time
    • With a small group of people, we can get the work done accurately without technical support
    • Improvements from an efficiency perspective
    Abishek Kumar | TrustRadius Reviewer

    Alteryx

    • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
    • For visualization purposes I had to move the data to excel for some decent graphs.
    • It can become very expensive.
    Anonymous | TrustRadius Reviewer

    Screenshots

    Adobe Dynamic Tag Management (DTM), discontinued product

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