What users are saying about
159 Ratings
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Score 7.8 out of 101
118 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Likelihood to Recommend

Adobe Experience Manager

AEM is one of the best CMS available in the market. Adopt it if -
  • You have frequent content change or content creation requirements like new agencies, insurance, mutual fund companies have. For this type of company, its value for money.
  • If you want to maintain multiple sites for different regions.
  • You want to have an easy authoring experience.
  • You are ready to spent a good amount of budget in infrastructure and technical teams.
Note, based on your requirements -
  • You may need separate licenses for -
    • Adobe analytics
    • Adobe Target
    • Adobe Campaign
    • Adobe Cloud DAM
  • Separate infrastructure for -
    • Search Server
Sujeet Sharma profile photo

Adobe Target

If your website is lighter in traffic and you have the money to pay for this software, it is good for serving ads and targeting user segments. But if you are comfortable with doing this process manually and have a good development team to help you, it would be better to save your investment.
Sarah Schick profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.5
Adobe Target
Role-based user permissions
Adobe Experience Manager
8.5
Adobe Target

Platform & Infrastructure

Adobe Experience Manager
7.7
Adobe Target
API
Adobe Experience Manager
7.4
Adobe Target
Internationalization / multi-language
Adobe Experience Manager
8.1
Adobe Target

Web Content Creation

Adobe Experience Manager
6.9
Adobe Target
WYSIWYG editor
Adobe Experience Manager
7.6
Adobe Target
Code quality / cleanliness
Adobe Experience Manager
7.0
Adobe Target
Admin section
Adobe Experience Manager
7.6
Adobe Target
Page templates
Adobe Experience Manager
6.9
Adobe Target
Library of website themes
Adobe Experience Manager
5.3
Adobe Target
Mobile optimization / responsive design
Adobe Experience Manager
6.8
Adobe Target
Publishing workflow
Adobe Experience Manager
7.3
Adobe Target
Form generator
Adobe Experience Manager
6.5
Adobe Target

Web Content Management

Adobe Experience Manager
6.0
Adobe Target
Content taxonomy
Adobe Experience Manager
7.0
Adobe Target
SEO support
Adobe Experience Manager
6.2
Adobe Target
Bulk management
Adobe Experience Manager
6.2
Adobe Target
Availability / breadth of extensions
Adobe Experience Manager
5.4
Adobe Target
Community / comment management
Adobe Experience Manager
5.3
Adobe Target

Testing and Experimentation

Adobe Experience Manager
Adobe Target
7.8
a/b experiment testing
Adobe Experience Manager
Adobe Target
9.0
Split URL testing
Adobe Experience Manager
Adobe Target
8.0
Multivariate testing
Adobe Experience Manager
Adobe Target
9.0
Mutli-page/funnel testing
Adobe Experience Manager
Adobe Target
7.0
Cross-browser testing
Adobe Experience Manager
Adobe Target
8.0
Mobile app testing
Adobe Experience Manager
Adobe Target
7.0
Test significance
Adobe Experience Manager
Adobe Target
7.0
Visual / WYSIWYG editor
Adobe Experience Manager
Adobe Target
6.0
Advanced code editor
Adobe Experience Manager
Adobe Target
6.0
Page surveys
Adobe Experience Manager
Adobe Target
6.0
Preview mode
Adobe Experience Manager
Adobe Target
8.0
Test duration calculator
Adobe Experience Manager
Adobe Target
9.0
Experiment scheduler
Adobe Experience Manager
Adobe Target
9.0
Experiment workflow and approval
Adobe Experience Manager
Adobe Target
7.0
Dynamic experiment activation
Adobe Experience Manager
Adobe Target
8.0
Client-side tests
Adobe Experience Manager
Adobe Target
9.0
Mutually exclusive tests
Adobe Experience Manager
Adobe Target
10.0

Audience Segmentation & Targeting

Adobe Experience Manager
Adobe Target
8.3
Standard visitor segmentation
Adobe Experience Manager
Adobe Target
7.0
Behavioral visitor segmentation
Adobe Experience Manager
Adobe Target
8.0
Traffic allocation control
Adobe Experience Manager
Adobe Target
9.0
Website personalization
Adobe Experience Manager
Adobe Target
9.0

Results and Analysis

Adobe Experience Manager
Adobe Target
8.7
Heatmap tool
Adobe Experience Manager
Adobe Target
9.0
Click analytics
Adobe Experience Manager
Adobe Target
9.0
Scroll maps
Adobe Experience Manager
Adobe Target
9.0
Form fill analysis
Adobe Experience Manager
Adobe Target
7.0
Conversion tracking
Adobe Experience Manager
Adobe Target
9.0
Goal tracking
Adobe Experience Manager
Adobe Target
9.0
Test reporting
Adobe Experience Manager
Adobe Target
8.0
Results segmentation
Adobe Experience Manager
Adobe Target
9.0
CSV export
Adobe Experience Manager
Adobe Target
9.0
Experiments results dashboard
Adobe Experience Manager
Adobe Target
9.0

Pros

Adobe Experience Manager

  • One central location to manage all sites.
  • All assets can be easily accessed, managed, and published from one central location.
  • Easy for authors to create and publish content.
No photo available

Adobe Target

  • Makes it very easy to modify your webpages dynamically for short-term campaigns and testing.
  • Allows you to display certain content to certain audiences or types of users.
  • Provides integration with Adobe Analytics for reporting purposes (also has AEM integrations we haven't explored yet).
  • The interface is pretty easy to use.
No photo available

Cons

Adobe Experience Manager

  • I've found that CQ isn't quite as stable as I'd expect an enterprise piece of software to be. There are a few out of the box components that are finnicky/fragile.
  • Supposedly this has been improved in the latest release (6.0), but up until 5.6.1 there were no true coding standards, so business logic could be found scattered all over in scriptlets and servlets. The scriplets would be part JSTL/Expression Language, part scriplet code. This is kind of a nitpick, but as a developer it definitely has an impact.
Curtis Mortensen profile photo

Adobe Target

  • Some of the swap offers don't work. I don't use those because of that flaw.
  • When resizing an item, the interface makes it easy to remove the px, and the px is required. A little awkward to change.
  • I have yet to understand the "rearrange" feature.
Arva Adams profile photo

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
I'll continue to use this product for many years. Adobe is making it clear they are taking customer feedback seriously and there continues to be growing demand for Adobe CQ implementations. As a developer, I find that there is still lots of room in this platform to try new techniques and really keep our implementations up to par with the latest standards.
Curtis Mortensen profile photo

Adobe Target

Adobe Target 6.3
Based on 24 answers
The Adobe cloud has made renewal a no-brainer.
Arva Adams profile photo

Usability

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Reliability and Availability

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Performance

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Support

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available

Adobe Target

Adobe Target 7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available

In-Person Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Online Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Implementation

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo

Adobe Target

Adobe Target 7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Alternatives Considered

Adobe Experience Manager

After using Hybris I would love to go back to Adobe CQ. Although we didn't use CQ for an e-commerce it is a lot easier to use and understand compared to Hybris. Adobe CQ has better documentation to figure out how to use it than Hybris does and CQ also has a better UI.
No photo available

Adobe Target

I have not used another product like Adobe Target.
No photo available

Return on Investment

Adobe Experience Manager

  • Increased employee efficiency - Once the components were created the content authors could knock out a ton of pages in one day.
  • Customer changes were easier to fix.
No photo available

Adobe Target

  • Test & Target had a positive impact on ROI for the paid search campaigns we did A/B testing for.
  • It allowed us to learn fast and make changes on the site that would make a positive impact on conversion rates.
Laci Long profile photo

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison