What users are saying about
Top Rated
159 Ratings
115 Ratings
Top Rated
159 Ratings
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Score 7.9 out of 101
115 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for businesses with a lot of information or depth, or businesses that must manage multiple websites simultaneously. I picture this being a great tool for insurance companies, financial communities, etc. I do not believe it is well suited to more creative businesses. Despite images of Illustrator of Photoshop that you may conjure when you hear Adobe, Adobe Experience Manager is ill-suited to the kinds of creatives who thrive with those types of programs.
No photo available

Adobe Target

It's a very flexible tool with some great features however you'll need to have users that understand your business but are also technically savvy. If you don't have the right people/person then you may want to consider something easier to use ..saying that I believe the Standard version that was recently released has tried to address this however it's a beta product right now with more than a few issues.
Richard Hayes profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.3
Adobe Target
Role-based user permissions
Adobe Experience Manager
8.3
Adobe Target

Platform & Infrastructure

Adobe Experience Manager
7.7
Adobe Target
API
Adobe Experience Manager
7.4
Adobe Target
Internationalization / multi-language
Adobe Experience Manager
8.0
Adobe Target

Web Content Creation

Adobe Experience Manager
6.9
Adobe Target
WYSIWYG editor
Adobe Experience Manager
7.6
Adobe Target
Code quality / cleanliness
Adobe Experience Manager
6.9
Adobe Target
Admin section
Adobe Experience Manager
7.5
Adobe Target
Page templates
Adobe Experience Manager
6.8
Adobe Target
Library of website themes
Adobe Experience Manager
5.4
Adobe Target
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Adobe Target
Publishing workflow
Adobe Experience Manager
7.4
Adobe Target
Form generator
Adobe Experience Manager
6.4
Adobe Target

Web Content Management

Adobe Experience Manager
6.0
Adobe Target
Content taxonomy
Adobe Experience Manager
7.0
Adobe Target
SEO support
Adobe Experience Manager
6.2
Adobe Target
Bulk management
Adobe Experience Manager
6.1
Adobe Target
Availability / breadth of extensions
Adobe Experience Manager
5.6
Adobe Target
Community / comment management
Adobe Experience Manager
5.3
Adobe Target

Pros

Adobe Experience Manager

  • Adobe Experience Manager allows our company to manage multiple sites simultaneously.
  • Adobe Experience Manager make it easy to share review sites for necessary sign-offs.
  • Adobe Experience Manager is a flexible resource and can always be what you make of it.
No photo available

Adobe Target

  • Makes it very easy to modify your webpages dynamically for short-term campaigns and testing.
  • Allows you to display certain content to certain audiences or types of users.
  • Provides integration with Adobe Analytics for reporting purposes (also has AEM integrations we haven't explored yet).
  • The interface is pretty easy to use.
No photo available

Cons

Adobe Experience Manager

  • User interface can be buggy at times.
  • The touch interface can be confusing and/or unintuitive.
  • Cost. AEM by itself is good, but needs some additional services (Analytics, Target) to really make it more effective.
No photo available

Adobe Target

  • Some of the swap offers don't work. I don't use those because of that flaw.
  • When resizing an item, the interface makes it easy to remove the px, and the px is required. A little awkward to change.
  • I have yet to understand the "rearrange" feature.
Arva Adams profile photo

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
I'll continue to use this product for many years. Adobe is making it clear they are taking customer feedback seriously and there continues to be growing demand for Adobe CQ implementations. As a developer, I find that there is still lots of room in this platform to try new techniques and really keep our implementations up to par with the latest standards.
Curtis Mortensen profile photo

Adobe Target

Adobe Target 6.3
Based on 24 answers
I gave that rate, because currently our organization does not need more resources in those fields where Adobe Test and Target has been used. But, I would love to learn more about Adobe Test and Target.
Abdulrahman Jasim profile photo

Usability

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Reliability and Availability

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Performance

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Support

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available

Adobe Target

Adobe Target 7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available

In-Person Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Online Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Implementation

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo

Adobe Target

Adobe Target 7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Alternatives Considered

Adobe Experience Manager

I would say that Adobe CQ and WordPress come in neck and neck. They both have easy to understand dashboards, and both require a knowledge of a specific programming language. If you are more comfortable with JSP and Java, Adobe CQ is right for you; if you are more of a PHP person, then WordPress may be a better choice. Adobe CQ, however, controls resources 10 times better than WordPress. Looking for an image or document is easier and more organized than WordPress
Cassie Lyn Dusute profile photo

Adobe Target

I have used Google Analytics on my personal website but I can't compare it with Test and Target, because Google Analytics is free which will do less than what Adobe Test and Target does.
Abdulrahman Jasim profile photo

Return on Investment

Adobe Experience Manager

  • It has had a good turnaround for us when doing pitch work
No photo available

Adobe Target

  • The product has definitely led to increased conversion, as eCommerce is the base of our organization.
  • The product also allows us to see what our users want in a product. It allows us to better market to specific regions of the world in specific ways as well as understand cultural boundaries.
No photo available

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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