What users are saying about
164 Ratings
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Score 7.9 out of 101
119 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Adobe Experience Manager

Adobe Experience Manager is well suited for large organizations that need a powerful, comprehensive and robust CMS to manage multiple websites/translations of websites. It is also well suited for those who need a CMS that is well integrated with other systems such as analytics, targeting and email marketing, or those who want some fancy add ons like Adobe smart tags or AI-enhanced capabilities.It is also an expensive product with a steep learning curve, so it is less appropriate for smaller companies/individuals or those that don't need an overly robust system that is integrated with other digital marketing tools. If you're looking for a more affordable solution that is easy to pick up and play, go with a more basic WordPress or Joomla type option.
No photo available

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
No photo available

Feature Rating Comparison

Security

Adobe Experience Manager
8.6
Adobe Target
Role-based user permissions
Adobe Experience Manager
8.6
Adobe Target

Platform & Infrastructure

Adobe Experience Manager
7.7
Adobe Target
API
Adobe Experience Manager
7.3
Adobe Target
Internationalization / multi-language
Adobe Experience Manager
8.1
Adobe Target

Web Content Creation

Adobe Experience Manager
6.9
Adobe Target
WYSIWYG editor
Adobe Experience Manager
7.5
Adobe Target
Code quality / cleanliness
Adobe Experience Manager
7.1
Adobe Target
Admin section
Adobe Experience Manager
7.6
Adobe Target
Page templates
Adobe Experience Manager
7.0
Adobe Target
Library of website themes
Adobe Experience Manager
5.2
Adobe Target
Mobile optimization / responsive design
Adobe Experience Manager
6.6
Adobe Target
Publishing workflow
Adobe Experience Manager
7.3
Adobe Target
Form generator
Adobe Experience Manager
6.7
Adobe Target

Web Content Management

Adobe Experience Manager
6.0
Adobe Target
Content taxonomy
Adobe Experience Manager
7.1
Adobe Target
SEO support
Adobe Experience Manager
6.1
Adobe Target
Bulk management
Adobe Experience Manager
6.4
Adobe Target
Availability / breadth of extensions
Adobe Experience Manager
5.2
Adobe Target
Community / comment management
Adobe Experience Manager
5.3
Adobe Target

Testing and Experimentation

Adobe Experience Manager
Adobe Target
7.5
a/b experiment testing
Adobe Experience Manager
Adobe Target
9.0
Split URL testing
Adobe Experience Manager
Adobe Target
8.3
Multivariate testing
Adobe Experience Manager
Adobe Target
8.7
Multi-page/funnel testing
Adobe Experience Manager
Adobe Target
7.3
Cross-browser testing
Adobe Experience Manager
Adobe Target
7.5
Mobile app testing
Adobe Experience Manager
Adobe Target
6.0
Test significance
Adobe Experience Manager
Adobe Target
6.7
Visual / WYSIWYG editor
Adobe Experience Manager
Adobe Target
5.7
Advanced code editor
Adobe Experience Manager
Adobe Target
8.0
Page surveys
Adobe Experience Manager
Adobe Target
6.0
Preview mode
Adobe Experience Manager
Adobe Target
5.5
Test duration calculator
Adobe Experience Manager
Adobe Target
7.3
Experiment scheduler
Adobe Experience Manager
Adobe Target
9.0
Experiment workflow and approval
Adobe Experience Manager
Adobe Target
7.0
Dynamic experiment activation
Adobe Experience Manager
Adobe Target
8.0
Client-side tests
Adobe Experience Manager
Adobe Target
9.5
Server-side tests
Adobe Experience Manager
Adobe Target
8.0
Mutually exclusive tests
Adobe Experience Manager
Adobe Target
8.0

Audience Segmentation & Targeting

Adobe Experience Manager
Adobe Target
8.6
Standard visitor segmentation
Adobe Experience Manager
Adobe Target
8.0
Behavioral visitor segmentation
Adobe Experience Manager
Adobe Target
8.0
Traffic allocation control
Adobe Experience Manager
Adobe Target
9.7
Website personalization
Adobe Experience Manager
Adobe Target
8.7

Results and Analysis

Adobe Experience Manager
Adobe Target
7.1
Heatmap tool
Adobe Experience Manager
Adobe Target
9.0
Click analytics
Adobe Experience Manager
Adobe Target
9.0
Scroll maps
Adobe Experience Manager
Adobe Target
9.0
Form fill analysis
Adobe Experience Manager
Adobe Target
7.0
Conversion tracking
Adobe Experience Manager
Adobe Target
6.0
Goal tracking
Adobe Experience Manager
Adobe Target
6.5
Test reporting
Adobe Experience Manager
Adobe Target
7.0
Results segmentation
Adobe Experience Manager
Adobe Target
5.5
CSV export
Adobe Experience Manager
Adobe Target
5.0
Experiments results dashboard
Adobe Experience Manager
Adobe Target
6.7

Pros

Adobe Experience Manager

  • Adobe Experience Manager keeps your content separate from your layout which allows for a lot of flexibility in how you display your content.
  • Adobe Experience Manager integrates really well with other Adobe products like Adobe Analytics.
  • Adobe Experience Manager 's drag and drop interface makes it fairly easy to utilize with minimal familiarity.
Tolulope Lawal profile photo

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available

Cons

Adobe Experience Manager

  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
Diana Williams profile photo

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
No photo available

Likelihood to Renew

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo

Usability

Adobe Experience Manager

Adobe Experience Manager 10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Reliability and Availability

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Performance

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Support

Adobe Experience Manager

Adobe Experience Manager 9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available

Adobe Target

Adobe Target 4.5
Based on 8 answers
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
No photo available

In-Person Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Online Training

Adobe Experience Manager

No score
No answers yet
No answers on this topic

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Implementation

Adobe Experience Manager

Adobe Experience Manager 8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
No photo available

Alternatives Considered

Adobe Experience Manager

I think AEM is specific to the client's needs and is not necessarily comparable to all other platforms. However, when compared feature to feature I think AEM many times is a leader in the industry. While WordPress has progressed in the WYSIWYG interface it is not there still today and this is truly where AEM shines against all of the other CMS platforms.
Mike Plant profile photo

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi profile photo

Return on Investment

Adobe Experience Manager

  • Our direct business landing pages have seen an increase in ROI since switching to Adobe Experience Manager.
  • Our non-direct pages have seen a severe drop-off in traffic and conversions since the switch to Adobe Experience Manager. The more creative, editorial-type content that used to be imperative to our site is now relegated to second tier. Just getting a "content hub" with this site was a beast of a project.
  • The overall efficiency of our web team has increased with bulk edits, so that they can make single updates and impact our multiple sites. This is a huge money-saver for team staffing.
No photo available

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise profile photo

Pricing Details

Adobe Experience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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