What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Adobe Target

110 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Adobe Target

110 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Experience Manager

Out of the box, AEM is great for building simple websites. For more complex websites such as e-commerce and database integrated websites it requires a lot of customization. Due to this, our team does not use AEM for an e-commerce site we support.
No photo available

Adobe Target

I feel you need to have a dedicated developer who works solely in Test & Target. If you have that resource, and ensure to train the resource sufficiently, it will make it much easier to be able to run tests and have a clean testing program.
No photo available

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Adobe Target
Role-based user permissions
Adobe Experience Manager
8.1
Adobe Target

Platform & Infrastructure

Adobe Experience Manager
7.7
Adobe Target
API
Adobe Experience Manager
7.5
Adobe Target
Internationalization / multi-language
Adobe Experience Manager
7.9
Adobe Target

Web Content Creation

Adobe Experience Manager
7.1
Adobe Target
WYSIWYG editor
Adobe Experience Manager
8.3
Adobe Target
Code quality / cleanliness
Adobe Experience Manager
6.9
Adobe Target
Admin section
Adobe Experience Manager
7.2
Adobe Target
Page templates
Adobe Experience Manager
6.9
Adobe Target
Library of website themes
Adobe Experience Manager
5.8
Adobe Target
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Adobe Target
Publishing workflow
Adobe Experience Manager
7.8
Adobe Target
Form generator
Adobe Experience Manager
6.0
Adobe Target

Web Content Management

Adobe Experience Manager
6.3
Adobe Target
Content taxonomy
Adobe Experience Manager
7.2
Adobe Target
SEO support
Adobe Experience Manager
6.9
Adobe Target
Bulk management
Adobe Experience Manager
5.4
Adobe Target
Availability / breadth of extensions
Adobe Experience Manager
6.5
Adobe Target
Community / comment management
Adobe Experience Manager
5.3
Adobe Target

Pros

  • Easily searchable with the proper meta data
  • Creating links to assets, publishing assets and sharing assets is very easy and fast
  • Uploading files and creating folders is fast and easy
Meghan Hays profile photo
  • The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users.
  • Having confidence levels inserted into the reporting tool is a key feature. While it is a simple feature, it allows users to easily understand when results are significant.
  • We have recently created swim lanes for traffic and this has been very helpful to make sure that different tests are not crossing over in terms of traffic.
No photo available

Cons

  • Components were introduced to reduce the development & authoring time by reusing them. With some clients, it worked very well because they had page structure and content like that. But if you have UI requirements that can not support component re-usability then your life will be difficult. You will end up creating more and more components in the hope that they will be utilized one day some where on some page... Although you can achieve re-usability by creating smaller customizable component but then again it will increase your development time. In a Nutshell, you will not save development time.
  • Osgi was a great concept. AEM Developer used to write the most of business logic in them but due to adaptation of micro-services, now everybody wants to implement business logic in there instead of AEM internal OSGi. If your architecture had micro services then power of Osgi is useless for you, you will just use 10-20% of it which will bring no big value.
  • License of AEM is super costly, not every organization can afford it. Once you have implemented AEM, it will be hard to get rid of it. Getting rid will mean another investment.
  • Like other products, AEM also releases new versions. Upgrades to new versions never happens smoothly. Means organization needs to spend more money to upgrade the servers.
  • You need a big infrastructure to deploy AEM server setup. Each setup needs at least 3 machines, one for author, one for publisher and one for dispatcher. This means spending more money on maintenance.
  • TouchUI is confusing sometimes for everyone i.e business, authors, developers.
Sujeet Sharma profile photo
  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
No photo available

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
If I had the choice to renew, I would. Adobe CQ is one of the better CMS's I've been able to use. It's well organized, fast and easy to use. Although it is a little high in price, the fact that it does a good job justifies the decision to renew
Cassie Lyn Dusute profile photo
Adobe Target6.3
Based on 24 answers
As per my last response, integration with the rest of the Adobe Marketing Cloud is a key factor for us.
No photo available

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Performance

No score
No answers yet
No answers on this topic
Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
Adobe Target7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Online Training

No score
No answers yet
No answers on this topic
Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Alternatives Considered

This is one of the best java based Web CMS solutions and Adobe has done extremely well to connect all possible integrations required for digital marketing. The rest of the other vendors are still struggling for a complete solution.
Shishir Srivastava profile photo
Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo

Return on Investment

  • A few clients see no ROI but few are heavily dependent and align on it.. Mixed reviews from clients
Sujeet Sharma profile photo
  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details