What users are saying about

Adobe Marketing Cloud

82 Ratings
Score 7.9 out of 101

HubSpot Sales

144 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

HubSpot Sales

Considering HubSpot there really is a good customer use case and a bad use case. I'd say its a 9.5/10 recommendation for some and a 1/10 for others.Well-suited- Individual consultants (I heard a story that some have use cases such as tracking dates) - its really ideal for single operators, especially the free version- Small to medium businesses with small sales teams and simple processes- No need to integrate to other systems- Simple reporting needsPoorly suited- Established businesses looking to cost cut with CRM- High volume businesses- Complex sales processes - Businesses looking to connect to more complex reporting or visualisation tools or do complex analysis
Marissa White profile photo

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • Never waste time copy/pasting emails again - templates are a lifesaver!
  • Easily log sales emails and engagement in HubSpot and/or your external CRM
  • Awesome document tracking capabilities
  • Real time open & click notifications
Stephanie Casstevens profile photo

Cons

  • More training videos on updates.
Richard Longo profile photo
  • I would like to see more statistics (if possible) on my emails.
  • More deal analytics. Right now it tracks well along my process but where are my deals spending the longest time in stages? How can I better tell which deals are going to close?
  • More consistent link tracking, sometimes it does not register that a user clicked the link in my email.
Ted Bennett profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
HubSpot Sales9.7
Based on 4 answers
I can't imagine going back now - we use HubSpot Sales Pro in SO many different ways and have gotten so much insight out of it already
Stephanie Casstevens profile photo

Usability

No score
No answers yet
No answers on this topic
HubSpot Sales9.1
Based on 1 answer
It's totally clean, consistent, and easy to use/understand. I love everything about this tool! From Gmail to being in the platform everything looks similar, is orange and easy to find, and very clear and user friendly. It's intuitive and hey, if my sales reps are using it it must be good and simple!
Stephanie Casstevens profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot Sales9.1
Based on 1 answer
Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
"Hi Stephanie,I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through.Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
Stephanie Casstevens profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot Sales9.1
Based on 1 answer
It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
Stephanie Casstevens profile photo

Alternatives Considered

Adobe's feature set is more robust and progressive. I don't want to invest significantly in technology, just to feel like I'm going to have to upgrade within a few years. I have more confidence that Adobe's products will scale over time than I do in IBM's products, with the exception of Watson.
No photo available
We selected HubSpot sales because it directly ties marketing efforts and sales efforts together. We are able to see what campaigns are most effective and able to adjust accordingly. HubSpot sales also helps our marketing and sales teams work together as a cohesive unit and holds each accountable to the other.
Sammi Gallagher - Online Marketing at ROI profile photo

Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
No photo available
  • We've seen ROI in the form of streamlining communication. Now all of our records and reps can be on the same page with auto logged CRM details via tracked emails in HubSpot Sales.
Mike Rizzo profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

HubSpot Sales

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details