What users are saying about

Adobe Target

110 Ratings
Score 7.7 out of 101

Exponea Experience Cloud

22 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Exponea Experience Cloud

Nowadays, I can’t imagine having to work without this tool.
Bohumil Pokstefl profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Target
Exponea Experience Cloud
8.3
WYSIWYG email editor
Adobe Target
Exponea Experience Cloud
8.1
Dynamic content
Adobe Target
Exponea Experience Cloud
8.1
Ability to test dynamic content
Adobe Target
Exponea Experience Cloud
7.9
A/B testing
Adobe Target
Exponea Experience Cloud
8.4
Mobile optimization
Adobe Target
Exponea Experience Cloud
7.8
Email deliverability
Adobe Target
Exponea Experience Cloud
8.6
List management
Adobe Target
Exponea Experience Cloud
8.4
Triggered drip sequences
Adobe Target
Exponea Experience Cloud
8.6

Lead Management

Adobe Target
Exponea Experience Cloud
8.5
Lead nurturing
Adobe Target
Exponea Experience Cloud
8.5
Lead scoring and grading
Adobe Target
Exponea Experience Cloud
8.5
Data quality management
Adobe Target
Exponea Experience Cloud
8.5

Campaign Management

Adobe Target
Exponea Experience Cloud
8.2
Calendaring
Adobe Target
Exponea Experience Cloud
8.4
Event/webinar marketing
Adobe Target
Exponea Experience Cloud
8.1

Social Media Marketing

Adobe Target
Exponea Experience Cloud
8.2
Social sharing and campaigns
Adobe Target
Exponea Experience Cloud
8.2

Reporting & Analytics

Adobe Target
Exponea Experience Cloud
8.5
Dashboards
Adobe Target
Exponea Experience Cloud
8.7
Standard reports
Adobe Target
Exponea Experience Cloud
8.4
Custom reports
Adobe Target
Exponea Experience Cloud
8.5

Platform & Infrastructure

Adobe Target
Exponea Experience Cloud
8.4
API
Adobe Target
Exponea Experience Cloud
8.3
Role-based workflow & approvals
Adobe Target
Exponea Experience Cloud
8.2
Customizability
Adobe Target
Exponea Experience Cloud
8.6

Pros

  • Multivariate testing and reporting.
  • Integration with SiteCatalyst/Omniture.
  • The Adobe support (paid contract) is very good. Our contact is very responsive and incredibly knowledgable. He always works hard to make himself accessible, despite having many other clients.
  • You can easily do anything you need with javascript knowledge including testing payment flows and other sensitive data.
No photo available
  • -Exponea helps in scheduling emails to deploy drag and drop email templates.
  • -We can really personalize content and track user activities.
  • -Increased ability to gather critical information about prospective customers from website, newsletters, social media, banners, etc.
  • -Obtain unique info specifically targeted to leads and opportunities through all stages of the sales funnel.
  • -The right messaging is being deployed and hitting their marks every time.
Bohumil Pokstefl profile photo

Cons

  • Implementation is dated now compared to other tools.
  • Some of the 'flexibility' of the tool actually makes it more complex.
Bryant Hoopes profile photo
  • No mobile application with dashboards for access when out of office.
  • Some reporting tasks are quite technically involved.
  • It's a tool that can do almost anything, but some things are more complicated than others.
Martin Šimo profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
License fees and maintenance are the main factors.
Varun Shah profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
No photo available
None of the competitors could fulfill our requirements, also not speaking of that we would need to use several tools, and besides they were also more expensive
Michal Kacerik profile photo

Return on Investment

  • T&T has increased revenue for my company by helping identify areas our site can improve. We have generated an additional $10 million plus in revenue.
Brett Johnson profile photo
  • With AI, we have an intelligent way of increasing revenue.
  • We have experienced a high percentage of uplift since implementing Exponea as out marketing automation tool.
  • Our conversion numbers are significantly higher than before Exponea.
  • Seeing everything in real-time allows us to make super intelligent business decisions.
  • Exponea is built around ROI.
Michal Farkaš profile photo

Screenshots

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Exponea Experience Cloud

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Exponea Experience Cloud Editions & Modules
Exponea Experience Cloud
Edition
Basic
100 Million Data Points1
Advanced
300 Million Data Point2
Ultimate
up to 10 Billion Data Points3
1. Real-Time Omni-Channel Marketing Automation Advanced Analytics, Segmentations & Reporting Cross-Device & Multi-Source User Tracking Comprehensive Email Management System Integrations and Extensibility Options
2. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration
3. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration + Data Storage Integration
Additional Pricing Details
Exponea pricing is quote-based. All our packages are fully equipped and cover the entire conversion funnel.