What users are saying about
112 Ratings

Exponea Experience Cloud

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
22 Ratings
112 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Exponea Experience Cloud

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
22 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Exponea Experience Cloud

Exponea, as a single instrument, is able to connect multiple online marketing tools. This allows us to free from our IT department.
Lukáš Világi profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Target
Exponea Experience Cloud
8.3
WYSIWYG email editor
Adobe Target
Exponea Experience Cloud
8.1
Dynamic content
Adobe Target
Exponea Experience Cloud
8.1
Ability to test dynamic content
Adobe Target
Exponea Experience Cloud
7.9
A/B testing
Adobe Target
Exponea Experience Cloud
8.4
Mobile optimization
Adobe Target
Exponea Experience Cloud
7.8
Email deliverability
Adobe Target
Exponea Experience Cloud
8.6
List management
Adobe Target
Exponea Experience Cloud
8.4
Triggered drip sequences
Adobe Target
Exponea Experience Cloud
8.6

Lead Management

Adobe Target
Exponea Experience Cloud
8.5
Lead nurturing
Adobe Target
Exponea Experience Cloud
8.5
Lead scoring and grading
Adobe Target
Exponea Experience Cloud
8.5
Data quality management
Adobe Target
Exponea Experience Cloud
8.6

Campaign Management

Adobe Target
Exponea Experience Cloud
8.2
Calendaring
Adobe Target
Exponea Experience Cloud
8.4
Event/webinar marketing
Adobe Target
Exponea Experience Cloud
8.0

Social Media Marketing

Adobe Target
Exponea Experience Cloud
8.2
Social sharing and campaigns
Adobe Target
Exponea Experience Cloud
8.2

Reporting & Analytics

Adobe Target
Exponea Experience Cloud
8.5
Dashboards
Adobe Target
Exponea Experience Cloud
8.7
Standard reports
Adobe Target
Exponea Experience Cloud
8.4
Custom reports
Adobe Target
Exponea Experience Cloud
8.5

Platform & Infrastructure

Adobe Target
Exponea Experience Cloud
8.4
API
Adobe Target
Exponea Experience Cloud
8.2
Role-based workflow & approvals
Adobe Target
Exponea Experience Cloud
8.2
Customizability
Adobe Target
Exponea Experience Cloud
8.6

Pros

  • The features and navigation are very intuitive.
  • Reports are very informative with ability to create custom segments to help analyze results from different angles.
  • Setting up campaigns is very straightforward. Anyone could do it with basic training of the tool. And Adobe offers assistance for questions when setting up campaigns.
  • Adobe also offers assistance for technical support for setting up offers, but it's limited.
Leo Ko profile photo
  • -Exponea helps in scheduling emails to deploy drag and drop email templates.
  • -We can really personalize content and track user activities.
  • -Increased ability to gather critical information about prospective customers from website, newsletters, social media, banners, etc.
  • -Obtain unique info specifically targeted to leads and opportunities through all stages of the sales funnel.
  • -The right messaging is being deployed and hitting their marks every time.
Bohumil Pokstefl profile photo

Cons

  • From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
  • The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
  • Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
  • The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
  • Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
Sarah Schick profile photo
  • -There’s nothing in particular about the platform that I don’t like. It is a little tricky to use at the beginning, like most things, but after a very short period, it is super easy to use and the unlimited options are amazing.
Bohumil Pokstefl profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
The software is so expensive that we can only use it in limited capacity. It does not simplify any work for our development team in our testing process. We also found that testing results from it weren't always accurate.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Customer support isn't really used as I am an internal power user of the tool.
Bryant Hoopes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Test & Target is far superior to these other solutions, but is really meant for a more advanced company. Optimizely is better for a startup because of price point and ease of use.
Laci Long profile photo
None of the competitors could fulfill our requirements, also not speaking of that we would need to use several tools, and besides they were also more expensive
Michal Kacerik profile photo

Return on Investment

  • Our site is primarily motivated to generate more traffic and conversions (leads) for our clients. In using this software, we had hoped to optimize our traffic and lead generating pieces so that we maximized signups.
Sarah Schick profile photo
  • Exponea Experience Cloud has helped us with advanced segmentation and personalization
  • Exponea allows us to create and deploy automated emails and these have helped increase revenue
  • With the ability to A/B test all changes we know which changes bring in ROI and which are not profitable.
Martin Šimo profile photo

Screenshots

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Exponea Experience Cloud

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Exponea Experience Cloud Editions & Modules
Exponea Experience Cloud
Edition
Basic
100 Million Data Points1
Advanced
300 Million Data Point2
Ultimate
up to 10 Billion Data Points3
1. Real-Time Omni-Channel Marketing Automation Advanced Analytics, Segmentations & Reporting Cross-Device & Multi-Source User Tracking Comprehensive Email Management System Integrations and Extensibility Options
2. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration
3. Real-Time Omni-Channel Marketing Automation - Advanced Analytics, Segmentations & Reporting - Cross-Device & Multi-Source User Tracking - Comprehensive Email Management System - Integrations and Extensibility Options + AI-Powered Ad Management + AI-Powered Recommendations + AI-Powered Attribution Modelling + Dedicated Mailing Account + Permanent Data Storage + Option Amazon Alexa Integration + Data Storage Integration
Additional Pricing Details
Exponea pricing is quote-based. All our packages are fully equipped and cover the entire conversion funnel.