What users are saying about
119 Ratings
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Score 8.2 out of 101
50 Ratings
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Score 7.1 out of 101

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
No photo available

IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
No photo available

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
IBM Digital Analytics
a/b experiment testing
Adobe Target
9.0
IBM Digital Analytics
Split URL testing
Adobe Target
8.3
IBM Digital Analytics
Multivariate testing
Adobe Target
8.7
IBM Digital Analytics
Multi-page/funnel testing
Adobe Target
7.3
IBM Digital Analytics
Cross-browser testing
Adobe Target
7.5
IBM Digital Analytics
Mobile app testing
Adobe Target
6.0
IBM Digital Analytics
Test significance
Adobe Target
6.7
IBM Digital Analytics
Visual / WYSIWYG editor
Adobe Target
5.7
IBM Digital Analytics
Advanced code editor
Adobe Target
8.0
IBM Digital Analytics
Page surveys
Adobe Target
6.0
IBM Digital Analytics
Preview mode
Adobe Target
5.5
IBM Digital Analytics
Test duration calculator
Adobe Target
7.3
IBM Digital Analytics
Experiment scheduler
Adobe Target
9.0
IBM Digital Analytics
Experiment workflow and approval
Adobe Target
7.0
IBM Digital Analytics
Dynamic experiment activation
Adobe Target
8.0
IBM Digital Analytics
Client-side tests
Adobe Target
9.5
IBM Digital Analytics
Server-side tests
Adobe Target
8.0
IBM Digital Analytics
Mutually exclusive tests
Adobe Target
8.0
IBM Digital Analytics

Audience Segmentation & Targeting

Adobe Target
8.6
IBM Digital Analytics
Standard visitor segmentation
Adobe Target
8.0
IBM Digital Analytics
Behavioral visitor segmentation
Adobe Target
8.0
IBM Digital Analytics
Traffic allocation control
Adobe Target
9.7
IBM Digital Analytics
Website personalization
Adobe Target
8.7
IBM Digital Analytics

Results and Analysis

Adobe Target
7.1
IBM Digital Analytics
Heatmap tool
Adobe Target
9.0
IBM Digital Analytics
Click analytics
Adobe Target
9.0
IBM Digital Analytics
Scroll maps
Adobe Target
9.0
IBM Digital Analytics
Form fill analysis
Adobe Target
7.0
IBM Digital Analytics
Conversion tracking
Adobe Target
6.0
IBM Digital Analytics
Goal tracking
Adobe Target
6.5
IBM Digital Analytics
Test reporting
Adobe Target
7.0
IBM Digital Analytics
Results segmentation
Adobe Target
5.5
IBM Digital Analytics
CSV export
Adobe Target
5.0
IBM Digital Analytics
Experiments results dashboard
Adobe Target
6.7
IBM Digital Analytics

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available

IBM Digital Analytics

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
John Runyon profile photo

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
No photo available

IBM Digital Analytics

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
Seth Poplaski profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes profile photo

IBM Digital Analytics

IBM Digital Analytics 6.0
Based on 19 answers
With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
Gareth Beer profile photo

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
Very easy to implement and use.
No photo available

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

IBM Digital Analytics

IBM Digital Analytics 10.0
Based on 1 answer
Never had any issues
No photo available

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

IBM Digital Analytics

IBM Digital Analytics 8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
No photo available

Support

Adobe Target

Adobe Target 4.5
Based on 8 answers
Adobe rarely responds before the 3rd or 4th time you attempt to get up with them, and when they do there are many delays, transfers, that typically lead to us solving the issue ourselves in the meantime before they can.
No photo available

IBM Digital Analytics

IBM Digital Analytics 2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
No photo available

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

IBM Digital Analytics

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

IBM Digital Analytics

IBM Digital Analytics 7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
No photo available

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
No photo available

IBM Digital Analytics

IBM Digital Analytics 9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce profile photo

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi profile photo

IBM Digital Analytics

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
No photo available

Scalability

Adobe Target

No score
No answers yet
No answers on this topic

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
No photo available

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise profile photo

IBM Digital Analytics

  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
No photo available

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

IBM Digital Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.3
IBM Digital Analytics
3.6

Likelihood to Renew

Adobe Target
6.3
IBM Digital Analytics
6.0

Usability

Adobe Target
1.1
IBM Digital Analytics
9.0

Reliability and Availability

Adobe Target
6.1
IBM Digital Analytics
10.0

Performance

Adobe Target
8.0
IBM Digital Analytics
8.0

Support

Adobe Target
4.5
IBM Digital Analytics
2.3

In-Person Training

Adobe Target
8.1
IBM Digital Analytics

Online Training

Adobe Target
6.1
IBM Digital Analytics
7.1

Implementation

Adobe Target
7.2
IBM Digital Analytics
9.9

Scalability

Adobe Target
IBM Digital Analytics
9.0

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