What users are saying about
122 Ratings
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Top Rated
235 Ratings
122 Ratings
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Score 8.3 out of 100

Salesforce Community Cloud

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Top Rated
235 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Target

Adobe Target is best suited if you have or desire to have the rest of the Adobe stack (Adobe Launch, Adobe Analytics, Adobe AAM, etc.), although analytics itself can be relatively easily integrated with just about any major testing tool. If your testing program is more advanced, and you'd like to get into heavy personalization, I'd say Target has some features that could definitely be beneficial (e.g. Auto Target, Auto Allocation), but another tool like Evergage or Dynamic Yield is probably a better bet.
Anonymous | TrustRadius Reviewer

Salesforce Community Cloud

Community Cloud is the perfect tool for people that are looking for a solution where they can create a web portal that is integrated with their existing Salesforce data and want to make some of that data available and interactable for people that doesn't really require a Salesforce user license, whether they are customers, employees or the general public. As a standalone product without integration to the Salesforce ecosystem, it really doesn't make sense as a regular web portal presents itself as a better option.
Pedro Henrique de Almeida | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Adobe Target
7.5
Salesforce Community Cloud
a/b experiment testing
Adobe Target
8.8
Salesforce Community Cloud
Split URL testing
Adobe Target
8.1
Salesforce Community Cloud
Multivariate testing
Adobe Target
8.3
Salesforce Community Cloud
Multi-page/funnel testing
Adobe Target
7.6
Salesforce Community Cloud
Cross-browser testing
Adobe Target
7.4
Salesforce Community Cloud
Mobile app testing
Adobe Target
6.0
Salesforce Community Cloud
Test significance
Adobe Target
6.7
Salesforce Community Cloud
Visual / WYSIWYG editor
Adobe Target
6.2
Salesforce Community Cloud
Advanced code editor
Adobe Target
8.0
Salesforce Community Cloud
Page surveys
Adobe Target
6.7
Salesforce Community Cloud
Visitor recordings
Adobe Target
8.2
Salesforce Community Cloud
Preview mode
Adobe Target
5.8
Salesforce Community Cloud
Test duration calculator
Adobe Target
7.0
Salesforce Community Cloud
Experiment scheduler
Adobe Target
8.6
Salesforce Community Cloud
Experiment workflow and approval
Adobe Target
7.7
Salesforce Community Cloud
Dynamic experiment activation
Adobe Target
7.6
Salesforce Community Cloud
Client-side tests
Adobe Target
8.8
Salesforce Community Cloud
Server-side tests
Adobe Target
7.2
Salesforce Community Cloud
Mutually exclusive tests
Adobe Target
7.6
Salesforce Community Cloud

Audience Segmentation & Targeting

Adobe Target
8.1
Salesforce Community Cloud
Standard visitor segmentation
Adobe Target
7.9
Salesforce Community Cloud
Behavioral visitor segmentation
Adobe Target
7.5
Salesforce Community Cloud
Traffic allocation control
Adobe Target
8.9
Salesforce Community Cloud
Website personalization
Adobe Target
8.3
Salesforce Community Cloud

Results and Analysis

Adobe Target
6.8
Salesforce Community Cloud
Heatmap tool
Adobe Target
7.5
Salesforce Community Cloud
Click analytics
Adobe Target
8.0
Salesforce Community Cloud
Scroll maps
Adobe Target
8.0
Salesforce Community Cloud
Form fill analysis
Adobe Target
6.6
Salesforce Community Cloud
Conversion tracking
Adobe Target
6.1
Salesforce Community Cloud
Goal tracking
Adobe Target
6.8
Salesforce Community Cloud
Test reporting
Adobe Target
6.9
Salesforce Community Cloud
Results segmentation
Adobe Target
6.0
Salesforce Community Cloud
CSV export
Adobe Target
5.3
Salesforce Community Cloud
Experiments results dashboard
Adobe Target
6.5
Salesforce Community Cloud

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
Anonymous | TrustRadius Reviewer

Salesforce Community Cloud

  • It has a lot of features baked in that are ready to go out of the box which should satisfy most use cases.
  • It can be relatively easily customized to meet the individual needs of a company without giving too much ability to poorly build it.
  • Integrates well with the rest of an existing Salesforce org if you have one.
  • Users will already be familiar with the UI if they're using Salesforce for other reasons.
Anonymous | TrustRadius Reviewer

Cons

Adobe Target

  • There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
  • Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?
Anonymous | TrustRadius Reviewer

Salesforce Community Cloud

  • None that come to mind - integrations, experience, and use is great! However, if you're trying to learn it yourself, you may benefit from consulting an expert. Or, if you're wondering if it's good for you, a business analysis will suit you well before you implement to save yourselves, time, money, efforts, and even people.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
Richard Hayes | TrustRadius Reviewer

Salesforce Community Cloud

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson | TrustRadius Reviewer

Salesforce Community Cloud

Salesforce Community Cloud 9.2
Based on 4 answers
Salesforce has done a fantastic job building a platform for expandability and customization. It allows us to build custom components and templates for our community that increases the overall usability and adoption of the tools we put out for our customer. With the addition of Lightning as a framework to the platform, we have a modern set of tools to facilitate this.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh | TrustRadius Reviewer

Salesforce Community Cloud

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson | TrustRadius Reviewer

Salesforce Community Cloud

Salesforce Community Cloud 9.0
Based on 10 answers
Again, since we provide and recommend solutions, I can't speak to every client's individual experience, but can offer general reflections as to keep their collaborations private, that they are satisfied with the experience. We hear a lot about how this system helps to encourage collaborations between their own business partners, customers, and internal members, and enables quality integrations with other products that help drive revenue.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Target

Adobe Target 4.4
Based on 9 answers
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
Gary Poppe | TrustRadius Reviewer

Salesforce Community Cloud

Salesforce Community Cloud 7.6
Based on 35 answers
We have weekly calls with our Salesforce reps. They bring new ideas to the table and help with taxonomy builds. They have also answered many questions and connected us to the right people for us to grow our knowledge and utilization of the platform. They are a good partner overall in comparison.
Joseph Alleruzzo | TrustRadius Reviewer

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick | TrustRadius Reviewer

Salesforce Community Cloud

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick | TrustRadius Reviewer

Salesforce Community Cloud

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Anonymous | TrustRadius Reviewer

Salesforce Community Cloud

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
Vaibhav Choksi | TrustRadius Reviewer

Salesforce Community Cloud

The only other software which I know that is similar would be the social software from Jive. We chose not to go with Jive because Salesforce Communities has a more reputable and well known product. The cost was definitely higher but the sales and service support have been great so far
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Target

  • The quantifiable results of each campaign are reflected in the lift and confidence. Within each campaign, you have the ability to tie a dollar amount to to each conversion metric, in order to monetarily understand the successes and project the benefits of implementation over a period of time.
  • Within each campaign you can set up any number of success metrics, in the interest of understanding the behavior of your audience for each experience. But you will usually want to optimize for a specific conversion and move forward with the implementation based on the test results.
  • As a conversion optimization specialist in the field of education management, my team was tasked primarily with lead generation. Test & Target helped our marketing team better understand the behavior of our customers, informing our user experience decisions and creating more satisfying experiences for our audience.
Paul Labrise | TrustRadius Reviewer

Salesforce Community Cloud

  • Improved online admission application completion rates from mid-60%s to mid-80%s.
  • Positive user experience from start-to-finish to leverage one data system for all prospective student data
  • Fewer data integrations transforming and loading sensitive student data by leveraging Salesforce Community Cloud to access already existing data
Nathan Baker | TrustRadius Reviewer

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Community Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Target
8.5
Salesforce Community Cloud
8.4

Likelihood to Renew

Adobe Target
6.3
Salesforce Community Cloud

Usability

Adobe Target
1.1
Salesforce Community Cloud
9.2

Reliability and Availability

Adobe Target
6.1
Salesforce Community Cloud

Performance

Adobe Target
8.0
Salesforce Community Cloud
9.0

Support Rating

Adobe Target
4.4
Salesforce Community Cloud
7.6

In-Person Training

Adobe Target
8.1
Salesforce Community Cloud

Online Training

Adobe Target
6.1
Salesforce Community Cloud

Implementation Rating

Adobe Target
7.2
Salesforce Community Cloud

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