What users are saying about
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47 Ratings

Audiense

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47 Ratings
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Score 7.5 out of 100
60 Ratings
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Score 7.6 out of 100

Attribute Ratings

  • Audiense is rated higher in 2 areas: Support Rating, Online Training
  • Oracle Social Cloud (legacy) is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

Likelihood to Recommend

7.5

Audiense

75%
23 Ratings
7.6

Oracle Social Cloud (legacy)

76%
35 Ratings

Likelihood to Renew

6.2

Audiense

62%
4 Ratings
9.0

Oracle Social Cloud (legacy)

90%
10 Ratings

Usability

8.0

Audiense

80%
1 Rating
9.0

Oracle Social Cloud (legacy)

90%
1 Rating

Availability

8.0

Audiense

80%
2 Ratings

Oracle Social Cloud (legacy)

N/A
0 Ratings

Performance

8.0

Audiense

80%
2 Ratings

Oracle Social Cloud (legacy)

N/A
0 Ratings

Support Rating

9.5

Audiense

95%
4 Ratings
8.3

Oracle Social Cloud (legacy)

83%
8 Ratings

Online Training

9.0

Audiense

90%
1 Rating
5.0

Oracle Social Cloud (legacy)

50%
1 Rating

Implementation Rating

9.5

Audiense

95%
4 Ratings

Oracle Social Cloud (legacy)

N/A
0 Ratings

Likelihood to Recommend

Audiense

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Oracle

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
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Pros

Audiense

  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
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Oracle

  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
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Cons

Audiense

  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Oracle

  • Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
  • No ability to boost posts or ads from SRM.
  • Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
  • Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.
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Pricing Details

Audiense

Starting Price

$99 per month

Editions & Modules

Audiense editions and modules pricing
EditionModules
Audience Insights6961
Twitter Marketing (formerly Socialbro)392

Footnotes

  1. per month (billed annually)
  2. per month (billed annually)

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Oracle Social Cloud (legacy)

Starting Price

Editions & Modules

Oracle Social Cloud (legacy) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional varies pending package.

    Additional Details

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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    Oracle

    Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
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    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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    Oracle

    Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
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    Reliability and Availability

    Audiense

    I have never had an issue.
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    Oracle

    No answers on this topic

    Performance

    Audiense

    I have never had an issue.
    Read full review

    Oracle

    No answers on this topic

    Support Rating

    Audiense

    Any questions we had were promptly answered.
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    Oracle

    The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
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    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
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    Oracle

    Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
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    Implementation Rating

    Audiense

    Just a plug and play online tool
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    Oracle

    No answers on this topic

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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    Oracle

    I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
    Read full review

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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    Oracle

    • Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
    • Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
    • Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
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    Screenshots

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