Audiense vs. Salesforce Marketing Cloud Social Studio (retiring)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Audiense
Score 9.4 out of 10
N/A
Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
$99
per month
Salesforce Marketing Cloud Social Studio (retiring)
Score 6.4 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Pricing
AudienseSalesforce Marketing Cloud Social Studio (retiring)
Editions & Modules
Twitter Marketing (formerly Socialbro)
$39
per month (billed annually)
Audience Insights
$696
per month (billed annually)
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
Offerings
Pricing Offerings
AudienseSalesforce Marketing Cloud Social Studio (retiring)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AudienseSalesforce Marketing Cloud Social Studio (retiring)
Top Pros
Top Cons
Features
AudienseSalesforce Marketing Cloud Social Studio (retiring)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Audiense
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
8.8
11 Ratings
13% above category average
Boolean keyword searches00 Ratings8.010 Ratings
Filtering out noise/spam00 Ratings8.010 Ratings
Sentiment analysis00 Ratings9.09 Ratings
Broad channel coverage00 Ratings10.011 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Audiense
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
8.0
11 Ratings
0% below category average
Content planning and scheduling00 Ratings8.011 Ratings
Audience targeting00 Ratings8.010 Ratings
Content optimization00 Ratings8.09 Ratings
Workflow management00 Ratings8.011 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Audiense
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
9.0
10 Ratings
10% above category average
Automated routing and prioritization00 Ratings9.99 Ratings
Customer interaction histories00 Ratings7.010 Ratings
Bulk actions00 Ratings10.010 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Audiense
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
8.3
10 Ratings
6% above category average
Lead generation00 Ratings8.09 Ratings
Content marketing00 Ratings9.010 Ratings
Paid media management00 Ratings8.08 Ratings
Campaigns and promotions00 Ratings8.09 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Audiense
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
8.3
11 Ratings
3% below category average
Twitter00 Ratings8.011 Ratings
Facebook00 Ratings8.011 Ratings
LinkedIn00 Ratings10.08 Ratings
Google+00 Ratings6.86 Ratings
Instagram00 Ratings9.08 Ratings
Pinterest00 Ratings6.54 Ratings
YouTube00 Ratings10.07 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Audiense
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
8.3
10 Ratings
5% above category average
Campaign success analytics00 Ratings8.010 Ratings
Real-time tracking00 Ratings9.010 Ratings
Competitor analysis00 Ratings8.08 Ratings
Account management
Comparison of Account management features of Product A and Product B
Audiense
-
Ratings
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
4% above category average
Role-based user permissions & privileges00 Ratings8.09 Ratings
Mobile access00 Ratings9.010 Ratings
Best Alternatives
AudienseSalesforce Marketing Cloud Social Studio (retiring)
Small Businesses
Talkwalker
Talkwalker
Score 8.7 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AudienseSalesforce Marketing Cloud Social Studio (retiring)
Likelihood to Recommend
7.3
(23 ratings)
9.0
(52 ratings)
Likelihood to Renew
5.8
(4 ratings)
8.8
(38 ratings)
Usability
8.0
(1 ratings)
9.0
(9 ratings)
Availability
8.0
(1 ratings)
9.6
(5 ratings)
Performance
8.0
(1 ratings)
8.4
(5 ratings)
Support Rating
9.5
(2 ratings)
9.0
(8 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
9.0
(1 ratings)
7.6
(6 ratings)
Implementation Rating
9.5
(2 ratings)
9.8
(6 ratings)
User Testimonials
AudienseSalesforce Marketing Cloud Social Studio (retiring)
Likelihood to Recommend
Audiense
When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
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Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
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Pros
Audiense
  • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
  • Audiense also has great analytical tools like best time to tweet reports
  • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
Read full review
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
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Cons
Audiense
  • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
  • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
  • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
  • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
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Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
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Likelihood to Renew
Audiense
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
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Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
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Usability
Audiense
The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
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Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Reliability and Availability
Audiense
I have never had an issue.
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Discontinued Products
The platform is rarely down
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Performance
Audiense
I have never had an issue.
Read full review
Discontinued Products
No issues with performance.
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Support Rating
Audiense
Any questions we had were promptly answered.
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Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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Online Training
Audiense
Pretty simple to start using. Have to do some self-study to learn more advanced features
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Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Implementation Rating
Audiense
Just a plug and play online tool
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Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Alternatives Considered
Audiense
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
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Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
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Return on Investment
Audiense
  • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
  • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
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Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
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ScreenShots

Audiense Screenshots

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