What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
47 Ratings

Audiense

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100
147 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100

Feature Set Ratings

    Listening/monitoring

    Audiense

    Feature Set Not Supported
    N/A
    8.5

    Salesforce Social Studio

    85%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.0
    70%
    9 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.0
    70%
    9 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    10.0
    100%
    10 Ratings

    Publishing

    Audiense

    Feature Set Not Supported
    N/A
    8.5

    Salesforce Social Studio

    85%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    10.0
    100%
    10 Ratings

    Audience targeting

    N/A
    0 Ratings
    8.0
    80%
    9 Ratings

    Content optimization

    N/A
    0 Ratings
    8.0
    80%
    8 Ratings

    Workflow management

    N/A
    0 Ratings
    8.0
    80%
    10 Ratings

    Engagement

    Audiense

    Feature Set Not Supported
    N/A
    7.6

    Salesforce Social Studio

    76%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    9.9
    99%
    9 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    9.9
    99%
    9 Ratings

    Bulk actions

    N/A
    0 Ratings
    3.1
    31%
    9 Ratings

    Marketing

    Audiense

    Feature Set Not Supported
    N/A
    5.5

    Salesforce Social Studio

    55%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    5.0
    50%
    8 Ratings

    Content marketing

    N/A
    0 Ratings
    5.0
    50%
    9 Ratings

    Paid media management

    N/A
    0 Ratings
    6.0
    60%
    7 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    6.0
    60%
    8 Ratings

    Channel coverage/integration

    Audiense

    Feature Set Not Supported
    N/A
    8.1

    Salesforce Social Studio

    81%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.0
    90%
    10 Ratings

    Facebook

    N/A
    0 Ratings
    10.0
    100%
    10 Ratings

    LinkedIn

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Google+

    N/A
    0 Ratings
    6.8
    68%
    6 Ratings

    Instagram

    N/A
    0 Ratings
    8.0
    80%
    7 Ratings

    Pinterest

    N/A
    0 Ratings
    6.5
    65%
    4 Ratings

    YouTube

    N/A
    0 Ratings
    6.7
    67%
    6 Ratings

    Reporting/analytics

    Audiense

    Feature Set Not Supported
    N/A
    8.6

    Salesforce Social Studio

    86%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    8.9
    89%
    9 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.0
    70%
    9 Ratings

    Competitor analysis

    N/A
    0 Ratings
    9.9
    99%
    7 Ratings

    Account management

    Audiense

    Feature Set Not Supported
    N/A
    9.5

    Salesforce Social Studio

    95%
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Mobile access

    N/A
    0 Ratings
    9.9
    99%
    9 Ratings

    Attribute Ratings

    • Audiense is rated higher in 2 areas: Support Rating, Online Training
    • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Implementation Rating

    Likelihood to Recommend

    7.5

    Audiense

    75%
    23 Ratings
    10.0

    Salesforce Social Studio

    100%
    54 Ratings

    Likelihood to Renew

    6.2

    Audiense

    62%
    4 Ratings
    8.8

    Salesforce Social Studio

    88%
    38 Ratings

    Usability

    8.0

    Audiense

    80%
    1 Rating
    9.0

    Salesforce Social Studio

    90%
    9 Ratings

    Availability

    8.0

    Audiense

    80%
    2 Ratings
    9.6

    Salesforce Social Studio

    96%
    10 Ratings

    Performance

    8.0

    Audiense

    80%
    2 Ratings
    8.4

    Salesforce Social Studio

    84%
    10 Ratings

    Support Rating

    9.5

    Audiense

    95%
    4 Ratings
    9.0

    Salesforce Social Studio

    90%
    20 Ratings

    In-Person Training

    Audiense

    N/A
    0 Ratings
    10.0

    Salesforce Social Studio

    100%
    1 Rating

    Online Training

    9.0

    Audiense

    90%
    1 Rating
    7.6

    Salesforce Social Studio

    76%
    6 Ratings

    Implementation Rating

    9.5

    Audiense

    95%
    4 Ratings
    9.8

    Salesforce Social Studio

    98%
    12 Ratings

    Likelihood to Recommend

    Audiense

    When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.
    Read full review

    Salesforce

    If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
    Read full review

    Pros

    Audiense

    • Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
    • Audiense also has great analytical tools like best time to tweet reports
    • Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.
    Read full review

    Salesforce

    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Read full review

    Cons

    Audiense

    • For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
    • For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
    • As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
    • If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.
    Read full review

    Salesforce

    • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
    • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
    • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
    Read full review

    Pricing Details

    Audiense

    Starting Price

    $99 per month

    Editions & Modules

    Audiense editions and modules pricing
    EditionModules
    Audience Insights6961
    Twitter Marketing (formerly Socialbro)392

    Footnotes

    1. per month (billed annually)
    2. per month (billed annually)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Salesforce Social Studio

    Starting Price

    $0 Per Org Per Month

    Editions & Modules

    Salesforce Social Studio editions and modules pricing
    EditionModules
    Basic$1,000.001
    Pro$4,000.002
    Corporate$12,000.003
    Enterprise$40,000.004

    Footnotes

    1. Per Org Per Month
    2. Per Org Per Month
    3. Per Org Per Month
    4. Per Org Per Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Audiense

    I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come
    Read full review

    Salesforce

    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review

    Usability

    Audiense

    The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.
    Read full review

    Salesforce

    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review

    Reliability and Availability

    Audiense

    I have never had an issue.
    Read full review

    Salesforce

    The platform is rarely down
    Read full review

    Performance

    Audiense

    I have never had an issue.
    Read full review

    Salesforce

    No issues with performance.
    Read full review

    Support Rating

    Audiense

    Any questions we had were promptly answered.
    Read full review

    Salesforce

    I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
    Read full review

    Online Training

    Audiense

    Pretty simple to start using. Have to do some self-study to learn more advanced features
    Read full review

    Salesforce

    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review

    Implementation Rating

    Audiense

    Just a plug and play online tool
    Read full review

    Salesforce

    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review

    Alternatives Considered

    Audiense

    I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
    Read full review

    Salesforce

    We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
    Read full review

    Return on Investment

    Audiense

    • Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
    • Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.
    Read full review

    Salesforce

    • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
    • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
    Read full review

    Screenshots

    Add comparison